NorgesGruppen presentation Producer of the Year Awards 2012

NorgesGruppen ASNorway’s largest grocery enterprise

A better everyday life

10.04.2023A better everyday life

We will improve your everyday life

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By: Providing good service Being competitive Providing inspiration Ensuring high quality

Our target groups are: Customers Dealers Alliance partners Employees Suppliers Owners



Deep roots in Norwegian wholesaling and retailing

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Significant milestones

1866: Joh Johannson established as a wholesaler

1869: Retailer Oluf Lorentzen established

1907: Retailer Jens Evensen established

1946: Grocery wholesalers create KK customer service body

1994: NorgesGruppen created as Norway’s largest group of cooperating wholesalers and retailers

2000: NorgesGruppen ASA created as an integrated food retailer by merging Joh Johannson’s wholesale operations, retail chains and chain service centres

2004: Merger of all dealer-owned chains in a single service centre



NorgesGruppen in brief

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Norway’s largest food retailer • NOK 58,6 billion/ USD 10 billion in operating revenues in 2011• 6th largest company in Norway

Serves the following market segments • Grocery trade• Kiosk/convenience trade• Food Service (HoReCa)

Wholly-owned and dealer-owned retail grocery and kiosk operations nationwide

• 2 350 sales outlets and approx. 27 000 employees affiliated to NG• 37,4 % of the Norwegian Grocery market*• 45 % of the Norwegian FoodService market*• 70% of the Norwegian Shipschandler market

Norway’s largest grocery wholesaler• 13 regional units

Property, product development and branded products

* Source: Nielsen Dagligvarerapporten 2012, Servicehandelsrapporten 2011 and Andøy Data (SHH)



NorgesGruppen’s business areas

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NorgesGruppen

WholesaleRetail

Logistics

Distribution

Wholly owned stores

Chain service centers forgrocery and conveniencetrades

Warehousing

Marketing/sales

Other activities Property



Norwegian grocery market 2011: NOK 143,7 billion

Total market growth: 3.8 % from 2010 to 2011

NorgesGruppen 37.4 % (+0,5)

COOP Norge 23.4 % (-0,3)

Rema 1000 21.3 (+ 0,4)

ICA Norge 14.1 % (-0,8)

Bunnpris 3.8 % (+ 0,1)

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Source: Nielsen Dagligvarerapporten 2012



Largest food retailer in Norway

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Grocery stores and kiosks wholly-owned activities and chain members Chain concepts tailored to market segments

Hypermarkets Big supermarkets Supermarkets Discount stores Corner shops and kiosks

Organised in four chain service centres Kjøpmannshuset Norge AS(Spar, Joker, Nærbutikken)

Kiwi Norge (Kiwi)

Meny AS (Meny, Centra, Ultra)

NorgesGruppen Servicehandel AS(MIX, Deli de Luca, Fresh m.fl.)

About 100 associated shops/chains come in addition

Key facts Number of outlets: 1,752 grocery stores,including 666 wholly-owned(as of April 2012)

Total annual sales: NOK 55.7 billion for groceries, wholly-owned and dealer-owned.

Dealer-owned stores account for 38.3 % of total grocery sales in the chains

Market share: Grocery trades: 37.4 %



Flow of goods and information from producer to end-user

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Norway’s largest wholesaler• ASKO NORGE AS, parent company for the business area• 13 regional units with one or more terminals• ASKO companies are spread nationwide and deliver to

13,200 customers

Customer categories• Retailing• Catering• Kiosk/convenience trade• Offshore

Challenges• Increase share of deliveries• New lines of goods

Key facts No of customers: 13.000

Net sale of goods 2011: NOK 40.0 billion.

13 regional units with one or more terminals

Status 2011: 76 % of deliveries

Long-term goal: 100 % of deliveries

http://www.asko.no/


10.04.2023

Retail Convenience HoReCa / Fastfood Industry Others

Owner

Shareholder

Delivery via ASKO

Concepts

Konsernet NorgesGruppen

Danmark

Sverige

Side 9 /Side 9 /

http://www.jafs.no/cparticle236181-36100a.html

http://www.statoil.no/FrontServlet?s=sdh&state=index&showMenu=

http://www.rica.no/

A better everyday lifeA better everyday life

Afrika0,2 %

Asia13 %

Europa84%

Sør og mellom -Amerika

0,2%

Nord Amerika4%

Afrika4 %

Asia41 %

Europa41%

Sør og mellom - Amerika

8%

Nord Amerika6%

Suppliers per continent Rawmaterials per continent

2. What can we do to increase sales further? (Unil only)

• Reduce the gap between raw materials from Africa and direct suppliers

• We buy Peanuts, Cocoa, Sugar, Chillipeppers, Spices, Sunfloweroil, Palmoil, Onions, Oregano, Beef, Pineapple and more today, but only 1 direct supplier…

• New products (Rice, nuts e.g.)


MARKET Demand+Standards = Assortment

Import Meat

RETAIL

FOOD SERVICE

Shipschandler (offshore)

INDUSTRY

Meat Corporation of Namibia

NorgesGruppen

17 January 2012



Focus on quality, environment, food safety

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Proactive management of:• Quality• Environmental protection• Food safety• Ethical trading

Rising awareness among consumers • Increasing quality awareness• Less tolerance of errors and products with unwanted features• Trust in and reputation of NG have much greater effect on

consumer choice

Planned and long-term approach• Clear objectives in each area• Proactive systems for in-house and external evaluation and

management of issues• Quality guarantees• Emergency response plan for dealing with crises• Increased strategic commitment to ethical trade and organic

products


Audit to Meatco and its supply chain - January 2012



Meatco Project

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First ever conceptualization and direct import project of chilled meat: Natures Reserve

Pilot project considering the whole supply chain ( Logistics, IT, labelling etc)

Strict Quality Control

Strict CSR program


SAME PRICESAME QUALITY

Meatco Namibia HOW CAN WE REACH THIS TARGET ?



Meatco Project

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• Food Service as first focus

• Product Development and value adding

• Investment in Training of Sales Force

• Marketing budget

• Roadshow


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Nordic Cooperation

With a marketshare of 25%, and an annual turnover of apprx. EUR 16 billion, United Nordic is one of the biggest purchasing groups of Scandinavia

The 4 partners are; Dagrofa (Danmark), Axfood (Sverige), Tuko Logistics (Finland) og Norgesgruppen (Norge) – All companies has a 25% share of the company

http://www.unitednordic.com/



NorgesGruppen’s Annual Report 2011If you require a copy of NorgesGruppen’s annual report, you can download it at http://rapport2011.norgesgruppen.no/

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http://rapport2010.norgesgruppen.no/

NorgesGruppen presentation Producer of the Year Awards 2012

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