Nonprofit Fundraising Events: Start with the End in Mind to Maximize Event Participation, Donations...
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Transcript of Nonprofit Fundraising Events: Start with the End in Mind to Maximize Event Participation, Donations...
Successful Events: Pre-Planning for Successful
Events and Beyond
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Confidential document: Kimbia Inc. 2014
Agenda
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Confidential document: Kimbia Inc. 2014
Hi
Miriam KaganSenior Fundraising Principal
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Confidential document: Kimbia Inc. 2014
Confidential document: Kimbia Inc. 20145
Omni-Channel FundraisingTM Solutions
Confidential document: Kimbia Inc. 20146
Omni-Channel FundraisingTM Solutions
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Omni-Channel FundraisingTM Solutions
- Event Registration (individuals and teams)
- Team and Individual fundraising pages
- Automated receipting
- Goal progress and recognition
- Day of scanned check-in
- Live reporting
- Customizations
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Let’s Get Started!
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Pre Event
Event
Post
Event
Confidential document: Kimbia Inc. 2014
Pre-event Planning
Confidential document: Kimbia Inc. 2014
Last Year is your BFFUnderstand last year’s event data to inform this year’s event.
Confidential document: Kimbia Inc. 2014
Fundraising Proven Practice
• Look at last year’s ask array: did most gifts come in at, above, below?
• Look at last year’s registration fee: what percentage of registrants gave an additional gift?
• Look at the suggested fundraising goal: how many met, exceeded, failed to meet?
• Plan to adjust and test
Confidential document: Kimbia Inc. 2014
Segment and Incentivize
Team captain
Major Donor
Non Fundraisin
g Participan
t
Friend of a friend
supporter
Local sponsor
Targeted communication leads to superior performance.
Confidential document: Kimbia Inc. 2014
Segment and Incentivize
• Open early and/or discounted registration for prior year participants (sense of urgency)
• Create special incentives for high $ fundraisers to convert to team captains (if you have teams)
Confidential document: Kimbia Inc. 2014
Segment and Incentivize
• Create variable content for engaged vs passive participants
• Incentives for participants not fundraising online
- “Log into your center today, post link on your blog, get a special sponsor fundraising match:
“Participants who access their event center are more valuable overall than those who do not.”
Confidential document: Kimbia Inc. 2014
Segment and Incentivize
• Create, offer, and promote regular interval participation prizes
- Everyone registered this week can win X
- Those who get most gifts this week entered to win iPad (promote online fundraising)
Confidential document: Kimbia Inc. 2014
Segment and Incentivize
• Create friendly competition and recognition
- Progress newsletter featuring high performing teams or individuals
- Tips from what those participants are “doing right” to incentivize others
Confidential document: Kimbia Inc. 2014
Pre-Event ToolsGPS for your participants.
Confidential document: Kimbia Inc. 2014
Pre-Event Tools
• The personal centers: just because they are there, doesn’t mean participants will use them
- Create email series introducing tools and showing examples of successful fundraisers
- Provide resources and tem
- plates: “ask emails”, “thank you emails”Encourage social sharing
Confidential document: Kimbia Inc. 2014
Pre-Event Tools
Confidential document: Kimbia Inc. 2014
Pre-Event Tools
• Optimize for on-the go fundraising
- Understand when and where participants are likely to pre-engage
- Make sure screen resolutions are part of your design
Confidential document: Kimbia Inc. 2014
Empower PromotersWho are your sneezers?
Confidential document: Kimbia Inc. 2014
Empower PromotersGive them a bullhorn.
• Your highest $ donors are not always the ones with the most influence.
• Listen using social tools
• Interact
• Provide call to action language by channel
• Provide feedback and impact loops
Confidential document: Kimbia Inc. 2014
SponsorsAll eyes on them
• Promote sponsors in newsletters, site collateral, table linens, etc.
• Ask sponsors to recruit others in community
• Special matching funds
• Provide sponsors tool to help you on their own site
Confidential document: Kimbia Inc. 2014
Sponsors
Confidential document: Kimbia Inc. 2014
Keep the Buzz Going
• Events have cycles: early rush/last minute push
• Create a plan for down-time promotion
• Make sure you have stable up time for rush days (opening of registration, last day to register)
• Plan for check-points and to predict performance
Confidential document: Kimbia Inc. 2014
Test and Evolve
• Pre-event period is a good time to plan/test
- Registration paths
- Ask arrays
- Incentives
• Adjust on the go when possible
• Make sure you are using analytics for real-time information
Confidential document: Kimbia Inc. 2014
Get Started Today
• Take the FREE event registration self assessment.
• http://www.kimbia.com/20-point-online-event-registration-friction-identification-self-assessment/
Confidential document: Kimbia Inc. 2014
Q&A
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Confidential document: Kimbia Inc. 2014
Thank you!
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