Non-Profits and Social Media

Evelyn McCormack Westchester Executive Roundtable, February 2010

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Social Media Statistics

• Almost 600 million people on Facebook• 105 million users on Twitter• 300,000 businesses now have FB fan pages• Every minute, 20 hrs of video uploaded on

YouTube• More than 2 billion views a day on YouTube• 90 million users on LinkedIn• 53% of Fortune 500 have at least one Twitter

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What Can Social Media Do For Your Non-Profit?

• Publicize your achievements• Build trust and transparency • Drive traffic back to your website • Manage your message. An alternative to

mainstream media in getting the word out.• Develop a Personal Learning Network -- share

ideas, collaborate, professional contacts*Will require a culture shift in your organization

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Your Tools• Facebook (largest social networking site in

world.)• Twitter (a news feed in 140 characters)• Blogs (plenty of free blog platforms)• YouTube (brief movies. Invest in a Flip video

cam and post movies, create a channel.)• Flickr (photo sharing site)• Facebook-to-Twitter (saves time posting)• Do one thing!

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Common Social Media Myths

1. It's for teens and tweens2. It will compromise internet security/viruses3. It wastes time4. It's expensive5. It's hard to figure out

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Non Profits on Facebook

• 30,000+ non-profits using Facebook Pages• Thru application Causes, more than $5M has been raised since

2006 benefiting over 150,000 different causes.

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National Geographic 4.5 million fans

http://www.facebook.com/convoyofhope 27,000 fans8

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http://www.facebook.com/billmelindagatesfoundation 125,000 fans

http://www.facebook.com/redcross

236,000 fans

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The Power of Twitter

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• Micro-blogging tool (140 characters) that can be used to post news, links, photos and more.

• Can be used (along with others) to drive traffic back to your district website

• Largest age group is 35-49, comprising almost 42 percent of the site’s audience. (Nielsen Online)

• Majority visit Twitter while at work, and 62 percent access it from work only. (Nielsen Online)

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14http://twitter.com/redcross 262,000 followers

Use Twitter to post links to your website news stories, invitations to events, announcements. Most of the postings above include a link back to the Humane Society’s website or blogs. See links in blue.You will begin to get “followers.” It’s wise to check out who they are periodically. Choose who you follow carefully. Follow mostly organizations rather than individuals.

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http://twitter.com/oxfam 101,000 followers

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http://twitter.com/HenryStreet 706 fans

www.twitter.com/idealist18

YouTube

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YouTube Non Profit Program

http://www.youtube.com/nonprofits20

http://www.youtube.com/unicef

7.3 million video views

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http://www.youtube.com/AmRedCross

3.1 million video views

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http://www.youtube.com/ShareStrength

96,000 video views

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YouTube Non Profits Channel

http://www.youtube.com/channels?s=mv&t=a&g=724

Mayo Clinic YouTube Channel

http://www.youtube.com/mayoclinic25

92nd Street Y on YouTube

2.4 million video views 26

Idealist will gladly list your non-profit on their site 98,000 listed 27

Other Best Practices

http://www.causecast.org/home

Add your non-profit

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Causecast on Facebook

Causecast on Twitter

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http://www.giveforward.com/ 30

http://www.onedayonearth.org/

Thousands of videos uploaded on 10/10/10. To raise money for different causes

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http://archive.onedayonearth.org/index.php/videos32

http://www.gatesfoundation.org/foundationnotes/Pages/default.aspx

Blogs

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How to Create a FB Fan Page1. create "personal page", either in your name or in a fictional name

related to your company2. link account to an authentic email address and wait for FB to

confirm.3. go to: facebook.com/pages/create.php4. When page on left comes up, choose Official Page 5. Choose Local Business6. In dropdown, choose Non-Profit7. Give your page a name, click checkbox, then Create Official Page.8. Once you have 25 fans, get a customized URL for your page by going

to: www.facebook.com/username9. Any FB fan pages attached to your account will show up and you can

choose a user name. 34

Building Your Page1. Upload your

company logo

2. Insert mission statement or paragraph explaining that this is the official FB fan page of your company.

3. Add address and phone in info box.

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Setting Up Twitter

1. Go to http://twitter.com2. A window like the one at top will come up.3. Click on "Join the Conversation.”4. A new window will appear.5. Choose user name as close to your company name as possible.6. Add your email address -- personal or business.

7. Type in security code then click “I accept, Create my Account.” 36

Promote your Facebook, Twitter, and other social media pages on your website.

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Other Cool Toolshttp://issuu.comIssuu – free tool where you download PDFs of your publications, it turns them into web pubs where you can turn pages, zoom, etc. You can also place the web pub on your website.

Photobucket, Flickr, and other photo sharing sites. Some give you the ability to make slideshows from your photos. They give you an embed code that you paste into the news section of your website.

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Scribd – document sharing site. Share white papers, programs, presentations, etc. Lots of non-profits on Scribd.

Slideshare – People sharing their Powerpoint slide presentations.

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Google Alerts

40www.google.com/alerts

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Announce meetings, public events, workshops, etc., through meetup.com.

Use evite to create and send digital invitations.www.evite.com

Must-Have Resources

www.techsoup.org42

Beth’s Blog

43www.bethkanter.org

http://www.wearemedia.org/ 44

http://socialmediagovernance.com/policies.php?f=5

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Mashable FB and Twitter Guides

http://mashable.com/guidebook/twitter/

http://mashable.com/guidebook/facebook/

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Non-Profits on Facebook

http://www.facebook.com/nonprofits47

LinkedIn Groups/Companies

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Social Media Examiner

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www.socialmediaexaminer.com

Mari Smith

50www.marismith.com

Mashable Twitter List/Social Good

http://twitter.com/#!/mashable/social-good 51

• The Social Media Bible (book and website: www.thesocialmediabible.com)

• Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis

• The Networked Nonprofit by Beth Kanter

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evelyn.mccormack@gmail.com914-592-4203 ext. 3412http://schoolcommunications20.wordpress.comOn Twitter: @nyladyFacebook:http:/www.facebook.com/schoolcommunications20

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