C H R I S B U T T E R W I C K

T H E U N I T E D W A Y

Non-Profit Leadership Assignment

History

Founded in the 1887

Addressed the need for cooperative action against welfare issues

The Initial Purpose

Collecting funds for local charities

Coordinating relief services

Counseling and referring clients to cooperating agencies

Making emergency assistance grants in non-referable cases

Throughout the Years

Partnered with reputable agencies

National Football League (NFL) in 1973

Increased public awareness of social service issues facing the country

Partnerships and Affiliations

United States Postal Service

The Atlanta Committee for the Olympic Games

Bank of America

Bill and Melinda Gates

China Charity Foundation

CNN & CNN International

And more

Economic Collapse

2008 Economic Recession

Difficult times for average Americans

Charitable institutions felt impact

Decrease in donations

Decrease in membership and volunteers

Their Challenges

They depend on us

Our time, money, and heart

They cannot “give” anything in return (except a tax deduction)

They need to:

Increase membership and donations

My Plan of Action

Utilize leadership skills to

Rebuild membership levels

Increase support and donations

Get the word out!

Leadership Skills

Utilize skills learned in MGMT 321

Know-how

Determination

Hone my skills and apply them

Opportunities to Help

Drum up support

Spread the word

Contribute my own time

Apply the Know-How

Current Aspects of Help

Weekly donations

Charity Events

Awareness Events

Room for Improvement

Get everyone involved!

The Problems

“What’s in it for me?”

People wanted to know what they would get out of donating

Under the impression it was wasteful

Aha!

Listening to their concerns

Address their concerns

Educate them on the facts

Motivation

Explain the programs that the United Way sponsors and created

Gifts of the Season

Stuff the Bus

Free Tax Preparation

Educating the Uninformed

Where does my donation go?

How does it help me and my community?

Who are we helping?

Free Tax Preparation Helps Everyone!

Many cannot afford to have taxes professionally prepared

Losing out on monetary returns

Could put money back into local community

Results

100 % support!

All members of staff in the community got on board with the program

Some agreed to participate in upcoming events (Stuff the Bus in August)

Strategies

Education

The best way to get more participation

Distributed flyers, Emails, etc.

Interaction

Used oral interaction to address questions, concerns, and ideas with potential volunteers/donations

Suggestions

More aggressive, less passive campaigning

Do not rely on candidate’s initiative- take the initiative!

Engage with candidates; address their concerns

Get the word out

Hand out more flyers targeting every “market”

Current advertising is very general

Modify different ads for different groups

Thank you

United Way

ITW Employees

Penn State University

Professor

Fellow Leadership and Motivation students