Non creepy personalized marketing

Click here to load reader

  • date post

    16-Aug-2015
  • Category

    Marketing

  • view

    46
  • download

    2

Embed Size (px)

Transcript of Non creepy personalized marketing

  1. 1. 1Confidential Copyright 2015 Avanade Inc. All Rights Reserved. Confidential Copyright 2015 Avanade Inc. All Rights Reserved. Connected Customer Jamie Hunt | VP, Experience & Design Oltiva Motors
  2. 2. 2Confidential Copyright 2015 Avanade Inc. All Rights Reserved. Oltiva Motors
  3. 3. 3Confidential Copyright 2015 Avanade Inc. All Rights Reserved. Data Store Historical reporting Compliance and history Data aggregation with data brokers Machine Learning Recommendation engine Trend analysis Predictive analytics Attributes serving User Interface Highly valued customer score Social aggregator identification Sitecore Experience Marketing Targeted content - personalization A/B and multivariate testing Real-time optimization Experience Automation Social Engagements Content Management Unparalleled authoring and publishing experience for marketers Shape every experience Single content repository Multi channel delivery Experience Database Customer lifetime brand engagement and behavior history Collect insights across channels Pattern match algorithms and Analytics Digital Strategy: Define User and Business Objectives Research Digital Roadmap and Vision User Experience: People-Centric Design Task Centric Approach Usability Testing Digital Marketing Customer Experiences Campaign Management Site/Content Management and Optimization Business Operations: Define Data-driven Decisions Process Automation Training Measurement & Optimization eCommerce Product Catalog Shopping Cart Inventory control & management Dynamics CRM Customer Master Profile Customer Preferences Social Profile Workflow Web Services for Custom UIs Dynamics Marketing Campaign Planning Campaign Execution Campaign Automation Uniform layer supporting eCommerce integration. Dynamics AX and Sitecore Commerce Server currently supported, but extensible for any eCommerce engine integration. Fulfillment Integration with CRM for customer purchase history Sitecore CommerceConnectDynamics CRM Strategy & Experience Design Dynamics AX Data & Analytics
  4. 4. 4Confidential Copyright 2015 Avanade Inc. All Rights Reserved. Introducing Oltiva Motors Major North American motorcycle manufacturer Technology-enabled bikes allow for rider and bike data collection GPS LINK (NFC) Near Field Communications Telematics
  5. 5. 5Confidential Copyright 2015 Avanade Inc. All Rights Reserved. Variety of media channels Digital Business Variety of online properties Mary is a recent grad DEMOGRAPHIC Single San Francisco No BART access Low budget NEEDS (of a former scooter owner) Convenience for city life Power for longer rides Low price point Biker club/community Understanding the customer
  6. 6. 6Confidential Copyright 2015 Avanade Inc. All Rights Reserved. Mary visits oltivamotors.com CRM Sitecore AX Mary checks out Oltiva.com and downloads info from the site. She builds her own custom bike to match her style. She even chats with an agent about bike weight. D&A
  7. 7. 7Confidential Copyright 2015 Avanade Inc. All Rights Reserved. Oltiva makes contact Oltiva invites Mary to see how great their bikes really are. The sales person gives Mary a personalized experience based on her profile. He captures info on the gear she demoed and adds to her profile. SKU: 32433349M SKU: 32036149S SKU: 92436149S CRM Sitecore AX D&A
  8. 8. 8Confidential Copyright 2015 Avanade Inc. All Rights Reserved. Mary takes her test ride Mary hits the pavement for her test ride. The sales person captures her riding info, and even takes pictures of her. As personalization grows, so too does her brand affinity. CRM Sitecore AX D&A
  9. 9. 9Confidential Copyright 2015 Avanade Inc. All Rights Reserved. 14 DAYS TO RECEIVE YOUR BIKE Buys the bike, downloads the app Your bike will be delivered today at 12:00 1312111009080706050403020100 Download our app! Shes sold. Mary buys the bike. She joins the online Oltiva community via their app. The countdown to delivery is on. CRM Sitecore AX D&A
  10. 10. 10Confidential Copyright 2015 Avanade Inc. All Rights Reserved. Oltiva initiates post-sales engagement As more data about Mary is collected, the more personalized her experience becomes. She receives special offers on the gear she used during her test ride. CRM Sitecore AX D&A
  11. 11. 11Confidential Copyright 2015 Avanade Inc. All Rights Reserved. Marys bike is delivered to her door CRM Sitecore AX D&A Marys bike is delivered and she cant wait to share the news. Oltiva invites her to join a group ride with other new bike owners.
  12. 12. 12Confidential Copyright 2015 Avanade Inc. All Rights Reserved. Using her data to serve her better, Oltiva keeps Mary engaged Mary moved to Seattle and receives tire suggestions for the wetter climate. Gets refined product/service offers better suited to her new home. Oltiva uses Marys info to target new customers, similar to Mary. CRM Sitecore AX D&A
  13. 13. 13Confidential Copyright 2015 Avanade Inc. All Rights Reserved. Marys unique data helps shape future product decisions CRM Sitecore AX D&A Marketing & Sales Maintenance Community & Events R&D