Mulls At Selling It’sFinland Headquarters!

Noormahammad

Contents

Brief History Of Nokia Reasons For Selling Their Asset Nokia’s Failure SWOT Analysis Competitor (Samsung) Got It Right Market Share Conclusion

Brief History Of Nokia1865

Wood Pulp Mill

1871Share company

1898Rubber Business

1902Electricity

1967Nokia Corporation

2012

Headquarters At Finland

Reasons For Selling It’s Assets

Net operating loss

Loosing Market Share

Why Nokia Failed?

Complacency

Lack of innovation

Symbian to Windows

Strengths

Experience

Largest network of selling & distribution

Strong customer relation

Wide range of products for all class

Weakness

Low voice quality

Less stylish in low priced products

Heavy sets

Unlike iPhone Apple, Nokia N-series is complex, tough and not user friendly

Opportunities

New growth markets

Concentrate on Smartphone's

Well designed and styled set

Mini notebooks

Threats

China mobiles – It has made exact copy of Nokia

Competitors like Samsung & Apple

Sales may decline due to global economic downturn

Standard & Poor downgraded Nokia with low grade

Competitor (Samsung) Got It Right

Placed its bet on Android OS for Smartphone

First to launch what many called an iPhone look alike

Variety of Smartphone's for different segment

Samsung Vs. Nokia Mobiles

Market Share

Nokia Samsung Nokia Samsung Nokia Samsung2010 2011 2012Mar

76.1

5.9

38.5

25.6 23

41.8

Market share (%)

GfK-Nielsen for March 2012

Conclusion