Cindi Leverich youngcin@msu.edu NMDL

TARGET MARKET

So Fresh, So Clean, So LUSH!

Entertaining Advertising Characters based on the people who make the product 6 Week Campaign 12 “Soap” Opera Webisodes

Interactive Website Videos drive traffic to www.solush.com Ability to interact with characters Create your own LUSH image

Social Message

Awareness of social issues important to LUSH will be built into the storylines

Google Adwords So Fresh, So Clean, So LUSH http://www.lushusa.com All natural bath and body products. Order Now! Free Shipping!

Campaign Budget $150,000- $180,000 Rights to use the Song $30,000-$40,000

Website Development $20000

Content Creation/Art development/Video Production for 12 videos $35000-$45000

Facebook and Twitter sponsored posts $25000-$30000

Management $10000-$15000

Adwords-$30000-$40000

Key Performance Indicators

Brand Awareness

Website Analytics

Sales From Targeted Areas