About American Eagle Outfitters

Competition

Digital Strategy• Goals

• Target Audience

• The Big Idea

• Tactics

• Key Performance Indicators

• Budget

• 1. Engage more with social media users

• 2. Raise search for American Eagle Outfitters through

Google

• 3. integrate more deals and coupons

• Men and Women

• Ages 16-28

Show people how affordable AE clothes are

and how easy they are to get.

• Make more people aware through social

media

• Cross consumers mind when online

shopping

• Make incentives to buy

• Over 8 million likes

• 38 thousand people were talking about AE

• 177521 people have checked in

What does this say about AE?

That people already like them and their quality clothing

How to keep a good thing going:

• Post about Sales and Deals for the store

• Continue posting outfit trends

Social Media

#AEtrend

Young adults are all about the sharing looks/ideas,

using social media, and online presences so by

relating to them online American Eagle Outfitters can

show them how easy it is to dress in AE, buy it, and

wear it.

Making contests and including promotions will

entice the customer to shop at AE.

#AEtrends

• Integrates mix and match design for the contest

• Has special coupon and Aerewards

• Offer free music downloads of store soundtrack

• Google Analytics

• Google Adwords

• Mobile App

• Social Media

• 6 month campaign

• March through August (summer

shopping and back to school

shopping)

• 5 executions

• $100,000 total

Mix and Match to create the better

you!

• Trendy

• Affordable

• Fun

• Easy to buy

• Quality Clothing