NLMwebinar-Howtogeneratealotofmoneythroughemailandsurveys
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Transcript of NLMwebinar-Howtogeneratealotofmoneythroughemailandsurveys
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NLMwebinarHowtogeneratealotofmoneythroughemailsubscribersandsurveyshttps://www.facebook.com/groups/NextLevelGroupMastermind/permalink/757204311056805/
announcementslookfornewpostsdescribingwhatlevelwhereyoumaybeinordertoknowwheretostartupgradetomembershipsitepostguidelines
2:15Ifthisisyourfirst,second,ormoretimeonaMMcallwithRyan,payattention! 2:20Yourmarketsfavoritetopicthemselves(NOTlosingweight,findinglove,etc.) 2:21BuzzfeedthethreewordphrasesthatgeneratedthemostFBshares
itsallaboutyou!(theprospect) 2:24thebaroncharacterareyouthegraybarrepresentstherange howdoweusethistogrowourrevenueandourproduct? Findoutwhatpeoplewantthengiveittothemthesecretofbusiness.Howdowefind
out?Ask. 2:28SteveJobsPeopledontknowwhattheywantuntilyoushowittothem Thisiscounterintuitive 2:32Thereasonpeopledontgethugeresultsfromsurveys5mistakesSurvey
killers Mistake#1Asking____,_____,_____ 2:34Ryansstoryofillness
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2:41 PeopleonlyknowwhattheyDONTwant Whatyoudontwantisbasedonpastexperience Examples
Whatsyoursinglebiggestchallenge? IfIcouldonly_____
2:44Ifyouweredying,andyouhadonethinglefttosharewithyourlovedones,whatwouldyousharewiththem?Thatisyourhighestvalue(themostimportantquestion)
2:55 eventhoughtheremaybeamostfrequentlyaskedquestion,theymaynotbeyourmost
passionatebuyerslookfortheirlongeranswers
Depthofresponseismoreimportantthanfrequencyofresponsetrumpsiteverytime! whenRyanfocusedonthemostpassionateresponses,wentfrom$0to$28k/month
2:58 3:08NYTimesDialectQuiz10millionpeoplehavetakenthisquiz!Tofindout
somethingtheyalreadyknow
3:10 speaktothedifferentsubsetsofpeoplegeography,yes,butalsoidentifyingdifferences
ofgroupswithinyourmarket men/women peoplewhoareoverwhelmed peoplewhowantaccountability
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3:13
KaizenJapanesewordincrementalimprovementgetthisbook MaurerthepsychologyofKaizen
wheneverweareaskedtomakeachange(posorneg)yourbraininterpretsitasa
threat
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3:17 asthereismorechange,feargoesup
insteadofworryingabouttheoverallcommitment,takeastepthatissosmall,its
impossibletofail(mynote:thisishowtohelpprocrastinators!) toapplyinbusinessaskprospectstodothesamething
3:20howhegotpeopletooptin:
3:21
breakthingsdownintosmallsteps
THISISTHEKEYIDEASOFAR
3:22 peoplehatethewordsurvey!!! peopleLOVEquizzes!!!!
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3:24logintotheAskbonusareatogettheflowchart 3:25copyfirst,theninnovate
3:28Chapter13DeepDiveSurvey Takeasegmentedapproachspeaktodifferentsectionsofyourmarketdifferently ForinstanceGolfquizItsallabouttheprospectwhattheirswingkilleris
(microbucketsurvey) 3:30followthemodelDiagnoseandPrescribe
thisisthecoreoftheAskformula 3:31microcommitments
3:33
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3:38S=SCORE
3:40 T=TYPE
usetypetodiagnoseandprescribe 3:43imagebasedsurveyscomingtooursoftware!
3:44 3:47readchapter7Whatitsallabout,attheendoftheday 3:48nextstepsQ&A 3:52givearewardfortakingasurvey? 3:53Iffocusingonthewrongdata,howtogettherightdata? thenaseriesofquickquestions... 4:00typesofquestionstoaskintheDDS 4:03getonthephonewithatleast20peopletoaskthemdeeperquestionsformarket
research 4:07Inday0whensomeoneoptsintoyourlist,about2hourslatersendthemanother
emailsaying,EarliertodayIsentyouanotheremail,andIwouldjustliketomakesureitwenttotherightaddress.Canyoupleasehitreplyandletmeknowthatyougotit?Whentheyreplyaskthemoneofthesurveyquestions.
4:11
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Thisiswhatdrivesyoubeyondprofit thisiswhatmakesyouunique beremindedaboutwhatyouareallabout!
4:13 noticethatRyanstartedoutwithmicrocommitmentsWhereareyoufrom?Howmany
webinarshaveyoubeenon? eventuallygottoyourthroughline!Madeitsafebythattime,toshareauthentically
4:14