Nivea – Lip It up

Body care is gaining a lot of emphasis amongst Indian consumers as much as face care is in the recent times. Among various body skin problems faced by Indian women, Dry skin is top rated in the list (based on U&A study done by IMRB 2011, for NIVEA). Changes in weather, extreme temperatures, irregular diet & lifestyle disturb the natural moisture balance making our skin dry and rough. Also from consumer studies conducted by NIVEA amongst women, it was found that Dry skin makes them less confident about their skin and acts as an inhibitor in moments of closeness with their partner.

NIVEA which has built an entire company since 1911 on skin and has pioneered many breakthrough concepts in the Skincare industry, understands that dryness removal can happen only by repairing it from the core of the skin cells by using Skin’s Own strength.

Nivea India has been active on social platforms with their Facebook & Twitter pages. Along with fan engagement - Nivea India has also managed to conduct successful social contests and has an amazing fan base of over 1 lakh people on Facebook.

Nivea’s recent contest also promises great fun & interactions which will surely help Nivea fans to get closer to their cherished skin care brand –

Nivea Lip it up Contest:

Everyone loves a smile. And If you are someone who can put one on a face or, better still, make people laugh till they cry then participate in the NIVEA #LipItUp Twitter Contest. Just share something funny, make your friends smile and if you’re lucky, you could take home some cool NIVEA hampers.

HOW TO PARTICIPATE:

Share a joke, funny photo or video and make your friends laugh

e.g: @Aing You knw wat? I couldn’t believe it when I found out I could fly. All it took was a passport & plane tickets

Tag your friend (@urfriend)

Add #LipItUp #NIVEA to your tweet.

Follow @NIVEA_INDIA to see if you’ve won

NIVEA is one of the most recognized and trusted skin care brands. Since 1911, the year NIVEA creme was born, we have been close to consumers; offering them compelling, innovative products. find us on twitter - http://twitter.com/NIVEA_INDIA