NIVEA

HOW IT ALL BEGAN

NIVEA

Three minds; shared vision

Water-in-oil emulsion Name derived from

Latin words Nix and Nivis

December 1911 – NIVEA was launched

1970 NIVEA FOR MEN launched.

100 YEARS OF MEMORIES

NIVEA

OBJECTIVE Create perfect product showcase environment. High brand awareness. Develop desire for the product. Connect emotionally with consumers. Drive traffic to Facebook Store. Promote maximum sales through minimum. Simple buying process Reduce time and efforts. Build loyalty. Reduce promotional expenses. Engaging consumers – to improve brand stickiness.

SALES PROMOTION STRATEGY An Engaging online Ad. Draw attention to product quality. F – Commerce. Reach Targeted Female Demographic (aged 25- 54). Gift wrapping had never gone so smoothly. Full page takeover concept. Using Christmas and gifts as a combined idea. More knowledge about the product range.

1 Million

77%57%

80%

71.2%

EXECUTION

Say Media’s AdFrames platform. Full Screen takeover concept . Products displayed around current T.V Ads. Numerous points on interactions. Premium network.

RESULTS

3,60,000+Engagements

1.2%Engagement rate

11,000Click throughs to Facebook

3 %Click-to-site Rate

27.52Seconds Average Time spent with the Ad

29 Million Free Impressions

THANK YOU