Niall McKeown @niallmckeown

© 2016 all rights reserved Ion Technologies LTD

NILGA Conference 6th October 2016

Strategy creates a transformed organisation

People and a culture of innovation sustains it

Technology & Communications is the means by which it is delivered

STRATEGIES, POLICIES, OUTCOMES

STRATEGIES, POLICIES, OUTCOMES

So, you want me to do what?

REALITY GAP

“Strategy comes from identifying one or two critical issues in the situation – the pivotal points that can multiply the effectiveness of effort – then focusing and concentrating action and resources on them”

WHAT IS STRATEGY?

WHAT IS STRATEGY?WHAT IS STRATEGY?Strategy Kernel

Diagnosis Coherent Action

GuidingPolicy

Incoherent Action

WHAT IS DIGITAL TRANSFORMATION?

Digital Transformation

WHAT IS DIGITAL TRANSFORMATION?

The word “digital” is a synonym for the pace of change that’s occurring in today’s world, driven by the rapid adoption of technology.

How an organisation is built to change, innovate and reinvent rather than simply enhance and support the traditional methods.

Digital

Transformation

COMMUNICATION TECHNOLOGY

LEA

DE

RS

HIP

Technology Support

Rapid Solution Builders

Marketing Tactics

Communications Leadership

Short Term Management

Leading Step Change

DigitalTransformation

DIGITISING SERVICES 2017DIGITALLY

TRANSFORMED SERVICES

2020

‘DOING DIGITAL’ 0

4

5 6 7

3

$

1

?

2

7 PRINCIPLES Knowyourself

ResourcesMarketplaceCustomers

Marketposition

Engine of growth Tactics

THERE IS A FRAMEWORK FOR PLANNING ACTIONABLE DIGITAL TRANSFORMATION

STRATEGIES

CULTURAL HIERARCHY OF NEEDS

SCORE INNOVATIONS

5 CHANGE BLOCKS OF DIGITAL TRANSFORMATION

STRATEGY& CULTURE

STAFF &CUSTOMER

ENGAGEMENTPROCESS &

INNOVATION TECHNOLOGY DATA &ANALYTICS+ + + +

=DIGITAL

TRANSFORMATION= DIGITAL TRANSFORMATION

Crying baby Kitchen fire Some calls

Interruptions Distractions Most calls

Trivia Busy Work Browsing

Planning Strategy ExerciseChange

Urgent Not Urgent

Impo

rtan

tN

ot Im

port

ant

NOT URGENT BUT IMPORTANT

+Performance Improvement Community Planning

HRCommunity

PlanningComms

ICT & Procure

Assets & FM

WasteFinance

Regulatory Services

Culture, Leisure &

ArtsParks Tourism Planning

Economic Develop

Other…

WasteCulture,

Leisure & Arts

ParksTourismPlanningEconomic Develop

!

WasteCulture,

Leisure & Arts

ParksTourismPlanningEconomic Develop

6 KEY CHALLENGES

Misunderstand Comms

Focus on Weather not Climate

No incentive to innovate

Councillors Over Serviced"

No Burning Bridge#

Time for Strategic Thinking$

CREATE SPACE BY ADDRESSING MEMBERS

Draw The Future

A 6 page magazine that

describes a new future, the

outcomes and benefits and

how members are necessary in

making it happen.

Structured Process

Not everything is urgent or even

important. There needs to be a

new way of communicating and

measuring need with service

delivery in a structured way

Member Training

Understanding how the digital

landscape is changing citizen

expectations. Video comms,

strategy development, citizen

engagement…

Instant Feedback

Technology that will let the

citizen and member understand

what has been done and when.

ACTIONABLE STRATEGIC VISION

02

04

05

01

03

WasteCulture,

Leisure & Arts

Parks

Tourism

Planning

Performance Improvement & Data

Driven Decision Making

Stakeholder Engagement Challenges

Support Service Transformation to Support Frontline

Services

Training Needs

HR Challenges

Digital Innovator

Characteristics

Digital Innovators Doing Digital

Set destinations Set targets

Create action based strategy and guiding policy

Manage people against targets

Diagnose as they goTruly diagnose a clearly articulated challenge

Bolt it on to ‘business as usual’

Create capacity, capability and fund transformation

Subjective decision makingOutcomes based data driven

decision making

Articulate outcomes in terms of technology

Constantly articulate the ‘human changed state’

Niall McKeown @niallmckeown

© 2016 all rights reserved Ion Technologies LTD

NILGA Conference 6th October 2016