NIKUNJ SHARMA A18/ G3 DILSHAD GARDEN NEW DELHI 110095 Mob: 9871820456 Email 2912nikunj@gmail.com

IntroductionAn MBA Marketing professional currently working with Google India {Accenture Payroll}, as a Senior Analyst in their SMB Marketing team having more than 6 years of diverse experience across Project Execution, Marketing Campaigns, Lead Management and Tracking, Marketing & Sales Analysis Reporting (Salesforce.com), Vendor &Team Management, Online Marketing, Event Attendee Management, Omniture Reporting and Market Research domain.

Professional Experience Designation - Senior Analyst Level 10 {July 15 – till date}

Organization – ACCENTURE {GOOGLE GURGAON ONSITE} Part of Google India SMB Marketing Team. {Client Site - Accenture Payroll} Managing end to end marketing campaigns on behalf of the client. Campaigns may vary from email marketing campaigns for events, drawing event registrations, as well

as lead nurturing campaigns. Campaign Management includes managing data sourcing, build campaign lists, email & micro-site

design & content verification, campaign scheduling & execution, reporting on campaign results and providing relevant metrics {Post Campaign Analytics}.

Creating & managing dashboards on Excel & Salesforce.com to analyze marketing metrics, pipeline reports, revenue reports, opportunity stage movement report, event & campaign performance tracking etc.

Managing regular flow of leads to Sales Team which will include lead sourcing, lead quality, lead scoring, lead allocation & tracking.

Sales management would include their coordination with them on number, quality of leads, their lead preference & feedback as well as their calls and other reports

Lead and manage Marketing Agency and Third Party Vendor relationships and also conduct agency performance reviews.

Managing telecalling teams for drawing registrations of Google SMB Marketing events. Omniture Site Catalyst reporting for Accenture.

Designation - . Assistant Team Lead {Aug 09 – June – 15}Organization – CVENT

Define and Implement multiple projects. Projects include Cross Sell Marketing, Customer Profiles, Customer Segmentation, Marketing Campaigns, Post Campaign Analytics, YOY Sales Analysis, Attribution Analysis, and Lead Scoring & Omniture Visitor Research.

Identify online marketing, list marketing and partnership opportunities in international market. Define and implement strategic top funnel account based marketing campaigns to drive customer

adoption, loyalty, account growth and retention.

Analyze marketing key performance indicators (KPIs) to continuously optimize marketing programs, including key components of each campaign i.e. Post Campaign Analytics.

Provide daily, weekly, monthly and quarterly activity, efficiency and management reports; including presenting weekly status updates to stakeholders and internal clients through live or online power point presentations.

Creating & managing dashboards on Excel & Salesforce.com to analyze marketing metrics, sales pipeline metrics, campaign performance analysis and marketing collateral performance.

Analysis & reporting of internet data from Omniture Site Catalyst for the purposes of understanding and optimizing web usage, higher conversion and improve the performance of multi-channel internet marketing campaigns.

Lead and manage Third Party Vendor relationships and also conduct performance reviews. Tracking marketing activities of current competitors (Competitive Intelligence/Market Intelligence) Forecasting, scheduling and setting up the project and its deadlines and managing a team of 1 Senior

Associate and 3 Associates including all their KRA’s.

Technical Skill set Good understanding of Salesforce.com. Basic Knowledge of Omniture Site Catalyst Reporting Suite (user level). Proficient in Windows and essential Office applications including MS Word, PowerPoint and Excel. Proficient in using online & subscription based databases such as Hoovers and Factiva.

Achievements Selected as Placement Coordinator of the Institute during MBA through a competitive selection

process. Promoted to Senior Research Associate in July 2011. Initiated various International Projects for targeting new countries such as Singapore & South Africa. Promoted to Assistant Team Lead in July 2014.

Education GGSIP University Delhi - MBA (Marketing), 2007-2009. Deshbandhu College, University of Delhi - Bachelors in Science (Life Sciences), 2003-2006. Sarvodaya Bal Vidyalaya, Delhi - XIIth or Senior Secondary (Science), (2001-2002). Hans Raj Smarak School, Delhi – Xth, (1999-2000).

Personal Vitae Date of birth – 29-12-1983. Languages known – English & Hindi.

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