Nikhil Kulkarni - Facebook Developer Garage Bangalore
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Apps On Social Networks Product, Marketing and Monetization
Nikhil KulkarniMinglebox.comAugust 28, 2009
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1 Apps As Products - Why Is Product Layer Important?
2 Getting Hands Dirty – Elements Of Building Apps
3 Taking It Out – Marketing Apps
4 Show Me The Money – Monetizing Apps
5 Outlook On The Apps Ecosystem
Agenda
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Why Is Product Layer Important? ▪ Product is the bridge between the developer and outside world
▪ Understanding the user
▪ Smoothening the edges
▪ Messaging and Communication
▪ Talking in a language the user understands
▪ Engaging users during development, launch and growth
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Elements Of Building Apps▪ Interactivity, engagement and personalization
▪ Using the Social Graph well
▪ Aim to be the default app – iLike, Movies, SuperWall, Mafia Wars
▪ Launch first; launch fast – difficult to play catch up
▪ More interactivity and less content
▪ Viral features within the app – healthy spaminess index
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Marketing Apps▪ Make users your ambassadors; first 100 users are Gods
▪ Stay connected to users all the time
▪ Make users feel rewarded with previews, goodies etc.
▪ Viral features within the app – let the app market itself
▪ Contests, Ads and Cross Promotion
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Monetizing Apps ▪ Looking beyond click through, page views and impressions
▪ Need high engagement levels
▪ Opportunities with brands
▪ Minglebox App Case Studies
▪ Chess with NIIT
▪ Kwality Walls with iPoke
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Outlook On The Apps Ecosystem▪ Excited about the opportunities
▪ Early days still, long way to go
▪ More local and personalized apps
▪ Will evolve over a period of time
▪ Important to engage more users and keep engagement levels high
▪ Apps economy will evolve and monetization models will emerge
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