Nike

Nike Las Vegas 3500 Las Vegas Blvd S, Ste M-5 – Las Vegas – (702) 650-8888

0 Located in the Caesar's Palace Hotel on the notorious Las Vegas Strip

0 Store has a more “flashy” appeal

0 Carries all product categories with a heavy emphasis on apparel

Nike Las Vegas

Forum Shop at Caesar’s Palace

0 Neighboring Stores

0 Express

0 Bath & Body Works

0 Guess

0 Abercrombie & Fitch

0 Lacoste

0 Gap

0 Sketchers

0 Diesel

Caesar’s Palace

Demographics

0 Race:

0 Hispanic – 34.4% (7%)

0 White – 46.2% (86%)

0 Black – 8.9% (4%)

Gender:

0 Male – 55.9% (51%)

0 Female – 44.1% (49%)

0 Age:

0 Median Age – 35.9 (49)

0 Educational Achievements:

0 High school or higher – 97.7% (25%)

0 Bachelors or higher – 83.1% (50%)

0 Marital Status:

0 Never Married – 57.4% (15%)

0 Married – 32% (77%)

0 Household Income:

0 Median Income - $70,815 ($68,350)

Nike Las Vegas Customer

0 Who shops at Nike Las Vegas? 0 The sports enthused tourist

0 Why Nike Las Vegas? 0 Nike Las Vegas provides a wide

range of apparel and shoes for the customer who’s on the go

0 Purchase made? 0 Nike Screen T-Shirt

0 Nike Air Max 95

Nike Chicago 669 N Michigan Ave – Chicago, IL – (312) 642-6363

0 Located on the legendary Magnificent Mile

0 Carries all product categories with a heavy emphasis on NFL Products and Nike Sportswear

0 Store has a “Classic” Chicago appeal 0 Modernized, yet an urban

street edge 0 Has an economy friendly

look to appeal to the city’s “Go Green” effort

Nike Chicago

Michigan Avenue (Magnificent Mile)

0 Neighboring Stores between Erie & Huron

0 Apple

0 Cole Haan

0 Garmin

0 Express

Downtown Chicago

Demographics


0 High school or higher – 97.7%

0 Bachelors or higher – 73.5%

0 Marital Status:

0 Never Married – 38.6%

0 Married – 43.1%

0 Household Income:

0 Median Income - $69,889

0 Race:

0 Hispanic – 3.6%

0 White – 80.1%

0 Black – 5.1%

Gender:

0 Male – 40.3%

0 Female – 53.4%

0 Age:

0 Median Age – 41.7

Nike Chicago Customer

0 Who shops at Nike Chicago? 0 Sports enthusiast 0 “Sneaker Heads”

0 Why Nike Chicago? 0 Nike Chicago provides an excellent

selection of sports paraphernalia in all of your favorite teams, as well as a broad selection of collectable sportswear items

0 Purchase made?

0 Nike LeBron X 0 Nike Windrunner Jacket

Nike Georgetown (D.C) 3040 M St NW – Washington, DC 20007 – (202) 471-5870

0 Located in the historic Georgetown District of Washington DC

0 Carries all product categories with a heavy emphasis on running equipment and college paraphernalia

0 Store has more of a historical feel 0 Basic all brick façade with

a Nike edge

Nike Georgetown

M Street Shops

0 Neighboring Stores

0 Juicy Couture

0 Diesel

0 Barneys

0 American Apparel

Georgetown (D.C)

Demographics


0 High school or higher – 97.7%

0 Bachelors or higher – 83.1%

0 Marital Status:

0 Never Married – 57.4%

0 Married – 32%

0 Household Income:

0 Median Income - $70,815

0 Race:

0 Hispanic – 5.4%

0 White – 82.5%

0 Black – 3.9%

Gender:

0 Male – 46.2%

0 Female – 53.8%

0 Age:

0 Median Age - 30

Nike Georgetown Customer

0 Who shops at Nike Georgetown? 0 An avid marathon runner 0 health enthusiast

0 Why Nike Georgetown?

0 Nike Georgetown provides a wide variety of running apparel and athletic shoes to bring comfort and success to your running experience

0 Purchase made?

0 Nike Flyknit Lunar 1 0 Nike Dry-Fit Apparel

NIKE vs. NIKE vs. NIKE

Consumer Location

0 Sports orientated shopper

0 Brand loyal consumer

0 Caters to tourist and city residents

0 Located in major shopping districts within the city

0 Located in areas with a high median income

0 Surrounded by retailers with the same target audience

Similarities

NIKE vs. NIKE vs. NIKE

Consumer Location

0 Has different target audiences

0 Items purchased at the locations

0 Consumer has different purposes and actions at the various stores

0 The different aesthetic of the cities correlates to the store façade

0 The locations emphasize on different product categories

Differences

Nike

Documents

Transcript of Nike