Nike Find Greatness
-
Upload
david-brown -
Category
Entertainment & Humor
-
view
778 -
download
4
description
Transcript of Nike Find Greatness
![Page 1: Nike Find Greatness](https://reader035.fdocuments.net/reader035/viewer/2022081413/5485449ab4af9fb4518b4cf4/html5/thumbnails/1.jpg)
![Page 2: Nike Find Greatness](https://reader035.fdocuments.net/reader035/viewer/2022081413/5485449ab4af9fb4518b4cf4/html5/thumbnails/2.jpg)
Nike were not official sponsors of the
2012 Olympics
![Page 3: Nike Find Greatness](https://reader035.fdocuments.net/reader035/viewer/2022081413/5485449ab4af9fb4518b4cf4/html5/thumbnails/3.jpg)
The organising committee were stringent about any non-sponsors advertising anything remotely Olympic in the vicinity of the Olympic Exclusion Zone
![Page 4: Nike Find Greatness](https://reader035.fdocuments.net/reader035/viewer/2022081413/5485449ab4af9fb4518b4cf4/html5/thumbnails/4.jpg)
If weren’t a sponsor you couldn’t even
use the word
London
![Page 5: Nike Find Greatness](https://reader035.fdocuments.net/reader035/viewer/2022081413/5485449ab4af9fb4518b4cf4/html5/thumbnails/5.jpg)
That didn’tstop Nike
![Page 6: Nike Find Greatness](https://reader035.fdocuments.net/reader035/viewer/2022081413/5485449ab4af9fb4518b4cf4/html5/thumbnails/6.jpg)
They came up with their own plan and a word that the Olympics didn’t own
![Page 7: Nike Find Greatness](https://reader035.fdocuments.net/reader035/viewer/2022081413/5485449ab4af9fb4518b4cf4/html5/thumbnails/7.jpg)
They found more than a word...
they found greatness
![Page 8: Nike Find Greatness](https://reader035.fdocuments.net/reader035/viewer/2022081413/5485449ab4af9fb4518b4cf4/html5/thumbnails/8.jpg)
![Page 9: Nike Find Greatness](https://reader035.fdocuments.net/reader035/viewer/2022081413/5485449ab4af9fb4518b4cf4/html5/thumbnails/9.jpg)
![Page 11: Nike Find Greatness](https://reader035.fdocuments.net/reader035/viewer/2022081413/5485449ab4af9fb4518b4cf4/html5/thumbnails/11.jpg)
#findgreatness
And to make it even greater...they Tweeted...
![Page 12: Nike Find Greatness](https://reader035.fdocuments.net/reader035/viewer/2022081413/5485449ab4af9fb4518b4cf4/html5/thumbnails/12.jpg)
#findgreatness
And they weren’t the only ones
![Page 13: Nike Find Greatness](https://reader035.fdocuments.net/reader035/viewer/2022081413/5485449ab4af9fb4518b4cf4/html5/thumbnails/13.jpg)
According to Socialbakers’
CheerMeter there were more than
16,000 tweets associating Nike with
the word Olympic between 27 July and 2 August compared to 9,295 for Adidas
![Page 14: Nike Find Greatness](https://reader035.fdocuments.net/reader035/viewer/2022081413/5485449ab4af9fb4518b4cf4/html5/thumbnails/14.jpg)
Nike attracted 166,718 new Facebook fans
during the Games versus
80,761 for Adidas
![Page 15: Nike Find Greatness](https://reader035.fdocuments.net/reader035/viewer/2022081413/5485449ab4af9fb4518b4cf4/html5/thumbnails/15.jpg)
Official sponsors Adidas
Officially great Nike