INCREASING THE SALES VOLUME 0F A NIKAH KHAWAN

PRESENTED BY: M. Mashhood Adil

PRESENTED TO: Dr. M. Siddique

IN THE NAME OF ALLAH THE MOST BENEFICENT THE

MOST MERCIFUL

COUPLES ARE MADE IN THE HEAVEN AND CELEBRATED ON THE EARTH

SCHEME OF PRESENTATION

OVERVIEW CURRENT SCENARIO WHAT IS PROMOTION MIX?

AdvertisementPublicitySales PromotionPersonal Selling

APPLICATION OF PROMOTION TOOLS BARRIERS AFFECTING PROMOTION

RESULTS CONCLUSION

OVERVIEW

INTRODUCTION Marriage is an important

Sunnah for all Muslims. It is not only a religious obligation but a social obligation too.

In Muslim’s marriage the acceptance and witnesses are obligatory for authentication of marriage, while Khutba-e-Nikah and Walima are Sunnah. Both later mentioned elements are regarded highly important in Muslim community.

CONT… At wedding ceremony people

request any pious person of their area or family to grace the occasion and recite the verses of Khutba-e-Nikah.

CURRENT SCENARIO

CURRENT SCENARIO Now-a-days government registered Qazi

(Nikah Khawan) are requested to grace the wedding occasion and recite the verses of Khutba-e-Nikah. So that Sunnah may be complied and the wedding may be registered in government database.

Normally, the Qazi is from the town of bride but sometimes people prefer to call upon the religious leader with whom their families have good relations to recite Khutba-e-Nikah.

CONT… Some religious motivated families prefer

to celebrate the ceremony of Nikah at Mosque, specially after Juma prayers where they request the prayer leader to recite the Khutba-e-Nikah.

WHAT IS PROMOTION MIX?

WHAT IS PROMOTION MIX? Promotion mix is the combination of the

advertisement, publicity, personal selling and sales promotion.

ADVERTISEMENT It includes TV ads, radio ads, online ads,

magazines ads and newspaper ads.

PUBLICITY It include signboards, banners, business

cards, pamphlets etc

CONTD…

SALES PROMOTION The way of enhancing your business by

providing short term incentives to encourage the purchase or sale of a product or service to the customers.

PERSONAL SELLING It is defined as personal presentation by the

firm’s sales force for the purpose of increasing sales and building customer relationships.

APPLICATION OF PROMOTION MIX

APPLICATION OF PROMOTION MIXADVERTISEMENT I would apply the tool of advertisement

upon the business of Nikah Khawan by the means of electronic and print media.ELECTRONIC MEDIA

Television Ads (Through local cable operator) Internet Ads Social Media (Facebook, Twitter etc)

PRINT MEDIA Local newspapers Magazines

TELEVISION The increase in sales volume of a Nikah

Khawan can be made by advertising about the services on television channels.

We can give advertisement on national, private or local television channels.

INTERNET ADS Advertisement on different online

websites will be helpful to increase the sales volume of a Nikah Khawan.

For example, advertising on websites of matchmakers, Islamic institutes websites, NGO’s websites and on websites having domain “.pk”.

CONT… The Nikah Khawan can also design his

website online.

SOCIAL MEDIA Now-a-days, social media is an effective

and efficient way of improving the sales volume of any business through advertising.

We can advertise on Facebook, Twitter, My Space etc. to increase the sales volume.

On Facebook, pages can be organized for any business, any organization or any celebrity free of cost. This can be used to organize the official page of the Nikah Khawan.

WWW.FACEBOOK.COM/QAZI.ULLAHKHAN

MAGAZINES The Nikah Khawan can publish his

performance record in magazines to attract the people. In addition to this, he can also attract the people by advertising about his firm.

LOCAL NEWSPAPER Advertisement in local newspaper will

help the penetration in middle class families. Moreover, families who do not like to watch television can be influenced by the advertisement in newspapers.

PUBLICITY The tool of publicity can be applied upon

through:Publicity boardsBusiness cardsPamphlets

PUBLICITY BOARD To increase the publicity of a Nikah

Khawan, they can place small publicity boards near Mosque and religious educational institutes.

Posters for providing a Nikah Khawan’s information may be displayed near public places like picnic and crowdy places.

PAMPHLETS Nikah Khawan can publicize his services

using pamphlets which may be distributed at various educational institutions, various job places and in rural towns of the city.

GOVT. REGISTERED NIKAH KHAWAN

QAZI MUHAMMAD MASHHOOD ADIL(M.A. ISLAMIAT) QUALIFIED FROM AL-AZHAR UNIVERSITY, CAIRO.

Contact us to:Get complete guidelines on topics related to Nikah.Get complete help at the Nikah Ceremony.Call us for any urgent ceremony.

Address: JAMIA MASJID MADINA, Bath Island, Karachi. 0332-XXXXXXX 0345-XXXXXXX 0213-XXXXXXXE-mail: mashhoodadil@yahoo.com

www.facebook.com/mashhood.a

Click icon to add picture

BUSINESS CARDS Business cards should be printed with

complete name, personal qualification, address and occupation. These business cards should be given to any person coming to meet the Nikah Khawan for any purpose.

NIKAH KHAWAN HAJI RAJA ADEEL GORAY WALAY

K-2, KHALID BLOCK,PNSL/ PNS KARSAZ,KARACHI0333-4201420

BUSINESS CARD

SALES PROMOTION 20% fee off for Nikah services.* 40% fee off for 2 or more Nikah at same

ceremony, (Ijtema’ee Nikah) Free guidance about Nikah related

matters.**

*For 2nd Nikah within 2years.

**At the Nikah Ceremony.

PERSONAL SELLING In religious activities, be it of any kind,

personal impact is very certain. In case of any religious query, the

people prefer to ask the questions from the person who is qualified in Islamic education and has a good reputation in his area and otherwise. The people then prefer to go in a relation with that person so that they have a guide in any problem regarding religious and social matter.

CONTD… To increase the sales volume of their

services, a Nikah Khawan should build his relations with the people of the area where he lives or works, so at time of any wedding people will prefer to call him as a Nikah Khawan over the ceremony.

Same promotional tool may be applied upon the families of the children whom he teaches.

BARRIERS AFFECTING PROMOTION

RESULTS

BARRIERS AFFECTING PROMOTION RESULTS Heavy investment for advertisement will act

as barrier to avail all the advertisement modes. Practically at a time, only two or three modes of advertisement could be availed. While preference would be given to the free advertisement for online websites.

In personal selling scenario, most people have spiritual relations with any pious person which will lessen the effect of personal selling tool of promotion. In this case, it is recommended to build relations with families having modern mind setup as usually they are not associated to any religious organization.

CONCLUSION

CONCLUSION Although it is a tough task to improve

the sales volume of a Nikah Khawan merely through promotional activities, but it can be taken to a good new height with the application of appropriate promotional tools along with a good combination of marketing mix.

THANK YOU