Nha Tran Brand Brief
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Transcript of Nha Tran Brand Brief
An investment project under AESIR LIMITED (HK SAR) since 2014
Rejuvenate Asian Food: Connect Future with the Past Merge Modern & Tradition
Nh Trn started as a project, focus on Packaging and Interior Outlet Design.
Aspiring to become a movement Creating, grooming, restyling Asian Foods Brands
We are building an iconic heritage food brand from Vietnam that we could use as a premium gift.
We found only few can truly represent Vietnam on Package presentation while we also discovered that a lot of local brands are fading.
Due to upcoming hypercompetitive markets with TPP, WTO Treaties, Traders Mentality, lack of Brand sensitivity, Nh Trn is trying to make a move..
ProjectWe are building a heritage brand that we could restyle the image and maintain the priceless cultural and social value.
Within 100 Days, we aim to challenge ourselves start selling in 2 key Tourists spots to breakeven
Project ChallengeA way to Merge 2 very different Cultures
Applying the Contemporary Design while respecting Vietnam food heritage and origin.
Transforming a frugal practical product into a Vietnam icon
BrandNha Tran (Eng: Family Chan / Dynasty Chan) Tran in Vietnamese = Chan in HongKong. It gives people a clear message of a Family Brand Heritance. Chan Dynasty (Nh Trn, ) 1225 1400 is one of the most glorious dynasty in Viet Nam History, most famous driving the Mongolian invasion away.
BrandColour: The Red Colour in Viet Nam is a traditional bridal colour, as the symbol of one of the Five Elements (Fire), It gives a feeling of getting expansive, blooming, dynamic, enthusiastic, reaching upwards, good luck, celebration, happiness, joy, vitality, long life.
Graphics: Symbol of Star comes from Viet Nam National Flag, while the Asian pattern symbology as a crown represents the Excellence Culture that the brand stands for.The Background Graphic as Octagon (8 Sided Polygon) 8 represents Good will / Wealth in Asian Culture. which is in conjunction with the Buddhist concept of the eightfold path.Font : Charlemagne Std Bold were the basis of the highly refined versal capitals of late tenth-century England. Charlemagne has spiky serifs, but retains clean lines and proportions. Its considerable charm makes it ideal for advertising, packaging, and other display uses that require a unique look.
THE IDENTITYCreate an iconic brand, we started with an icon, an icon that everyone knows
5-Point star representing VN
PACKAGE - PAPER
WE ARECulture LoversWe believe in beauty of creation and driving to conserve pieces of great cultural, social & financial valueEntrepreneursWe are adventurers ! We take risks that pay off. We believe in growth come from greater valuesDesignersWith our creations, we believe that the world can be a better place. We want to leave a significant footprint and create meaning, to prevent the end of something good.
Thanks Cm nContact: email@example.com +852 9609 firstname.lastname@example.org (+84) 090 363 7084