NFE Series 1.2: 5 Ways To Build And Sustain Your Event Brand
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Transcript of NFE Series 1.2: 5 Ways To Build And Sustain Your Event Brand
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5 WAYS TO BUILD & SUSTAIN YOUR
EVENT BRANDLIZ KING
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WHERE ARE YOU NOW?
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WHERE DO YOU WANT TO GO?
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STRATEGY
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TWEET
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Engage 1:1 with your target supporters
Run Contests/Offer Discounts
Create Twitter Lists
Consider Offerpop
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Connect with your target audience
Post Pictures & Tag
Share success stories
Link to & promote similar causes
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BLOG
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Postling, Feb. 2011
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Involve your biggest supporters
Use Interviews
Create an editorial calendar
Use series to sustain
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SUPPORT
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If you create communities, who will sustain them
when you get busy?
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Think of what you already do
Create a schedule
Use 3rd party tools when possible
WHERE WILL I FIND THE TIME?
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RECAPCreate a specific & measurable
strategy Build in Support for Success
Engage Your Supporters – Year Round
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THANK YOU!Please Stay in Touch
http://www.lizkingevents.comTwitter: @LizKingEvents
Facebook: http://www.facebook.com/lizkingevents
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