NFE Series 1.1: How To Sell Out Your Fundraising Event
-
Upload
national-fundraising-event-series -
Category
Self Improvement
-
view
1.999 -
download
0
description
Transcript of NFE Series 1.1: How To Sell Out Your Fundraising Event
![Page 1: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/1.jpg)
How To Sell Out Your Fundraising Event This
SeasonWith Justin Baer, Founder and DirectorCharityHappenings.org
![Page 2: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/2.jpg)
What’s coming up in the NFE Series?
![Page 3: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/3.jpg)
Thank you to our sponsors!
etouches: 13 modules of event management software, everything you need in one place
Contact: Suzanne [email protected]
IML: Interactive event technology to help you reach all of your
fundraising goals
Contact: Shelley [email protected]
Omnipress: Your place for innovative solutions for event content solutions
Contact: Chris [email protected]
![Page 4: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/4.jpg)
How To Sell Out Your Fundraising Event This Seasonby Justin M. Baer, Founder and DirectorCharityHappenings.org
![Page 5: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/5.jpg)
The Game Has Changed
Take the word “charity” out of your vocabulary This is a business Sponsors want value With the right event
and correct strategies, you can raise much more
![Page 6: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/6.jpg)
What Would Jack Welch Do?
![Page 7: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/7.jpg)
3 Sales Strategies From the Corporate Playbook
![Page 8: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/8.jpg)
Motivating Your Sales ForceWhat sales force?What are host committees?
What makes them tick?
![Page 9: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/9.jpg)
2 Keys to Motivating
IncentivesRecognition
![Page 10: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/10.jpg)
Incentives
Yes, literally incentives
What are incentives?Reward immediately
![Page 11: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/11.jpg)
Recognition
“Praise loudly, blame softly” –Catherine the Great
Recognize your superstars Emails Newsletters Competition
![Page 12: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/12.jpg)
Sales Techniques
Add urgency to your sales Procrastination… it’s human nature
![Page 13: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/13.jpg)
Retailers have the same procrastination issue.
Cool tools to generate ticket excitement Mass texting Mass voicemail Email, Twitter and Facebook
“Limited Time Offer”
![Page 14: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/14.jpg)
Marketing and Advertising
Best way to sell tickets = personal connections Pareto Principle or the 80/20 Rule Now what?
![Page 15: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/15.jpg)
Motivation Techniques
Increase your number of superstars!
Get low-performers involved Email Facebook Twitter
![Page 16: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/16.jpg)
The Look Is Critical
Spend time on product design
Headline: “Same product, plus new packaging, equals increased sales at Coca-Cola”*
Why does it make a difference?*http://www.theaustralian.com.au/business/industry-
sectors/new-bottles-the-real-thing-for-coca-cola-sales/story-e6frg9h6-1225904656996
![Page 17: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/17.jpg)
Not Going To Cut It In 2011
Generic “buy now” pages
Donation forms for buying tickets
Event invitations created in Word
![Page 18: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/18.jpg)
Would You Go To This Event?
![Page 19: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/19.jpg)
Would You Go To This Event?
![Page 20: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/20.jpg)
Online Web Page Elements Photos from past
events Organization
mission on the page
Sponsor logos Social media share
buttons Easy checkout
Photo: Bill Brett
![Page 21: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/21.jpg)
Conclusion
Bonus – Use your board to land sponsors…
Links Charityticketing.org
(CharityHappenings Ticketing) – Sample ticketing pages
CharityHappenings.org – Charity Event Research Report
Thank you!
![Page 22: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/22.jpg)
A recording of this webinar will be available on
www.engage365.org
![Page 23: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/23.jpg)
Winning!$50 Gift Card to more than 150 charities from charitygiftcertificates.org
To list your charity, contact Daniel Goodman at [email protected]
![Page 24: NFE Series 1.1: How To Sell Out Your Fundraising Event](https://reader033.fdocuments.net/reader033/viewer/2022051513/5471e9e8b4af9fae0a8b4d59/html5/thumbnails/24.jpg)
5 Ways To Build And Sustain Your Event
BrandWith Liz King, Owner & Event SpecialistLiz King Eventswww.lizkingevents.com
NEXT EVENT: WEDNESDAY, APRIL 27, 1 PM EDT
Discount Code: EVENTSERIES
Register at http://nfe2011.charityhappenings.org