NEXTMobile 2.0 Sponsorship Opportunities
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Transcript of NEXTMobile 2.0 Sponsorship Opportunities
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NEXTMobile 2.0 Sponsorship OpportunitiesSponsorship Opportunities
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Why mobile? Why now? Mobile phones have become
A new media channel A new marketing channel
The most personal technology connecting content providers, brands, and marketers with consumers
The largest global mass media market – One Billion phones worldwide
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Non-Voice Usage Is Significant
Percent of U.S. Mobile SubscribersUsing Services in August 2006
38%
15%12%
10%9%
7%
4%5%
3% 2%
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10%
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Txt
Photo Msg
Browsed
Purc Ring
Pers Email IM
Purc Im
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Work Email
Purc Gam
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Browsing on mobile has become a viable channel for media
Source: m:metrics
200M US Subs
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U.S. Mobile SubscribersUsing Browser for
Info, Entertainment, Messaging
Mobile Browsing Is
Growing 54% Annually
0 5 10 15
Search
Maps
News
Sports
Weather
Subscribers in millions
Source: m:metrics
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44%
29%
27%
1-3x month Every day >1x Weekly
Majority of active users turn to mobile weekly
for news and information
Mobile Data Subscriber Stats:
• Educated urban audience– 80% College Degree– 32% Professional &
Management• Comprises highest disposable
and per capita income DMA’s– 70% - $75k+ HHI
• Avg. Age: 30• Skews slightly male
Source: m:metrics
Mobile Browsing Is Frequent And
Demographically Attractive
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NEXTMobile 2.0 Content The sites will launch with the content:
News: Local, National, Irresistible Weather Sports Entertainment
Soon to be added: Slideshows, Surveys & Video
Sample viewable area of the homepage – will vary by phone/carrier. Sample of all content available from the homepage.
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NEXTMobile 2.0 Sponsorship Opportunities
Web Site Mobile Branding Opportunities Mobile promotional sponsor branding
Mobile launch/sign-up page presence
Mobile Sponsorship Opportunities Rotating Banner Ads With Text
Rotating Text Ads
Splash Page
Click To Call Available on Splash Page
Ad Reporting Available
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Mobile promotional sponsor brandingWeb Site Opportunity
• Logo on ads throughout the site promoting the Mobile product
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Mobile launch/sign-up page presenceWeb Site Opportunity
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Rotating Banner Ads With Text Link
Banner ads can be accompanied with a text link.This ad’s text link is “Buy Movie Tickets!”.Text links with Banner ads are limited to 20 characters.Banner ads with text links can click-through to the client WAP site or to a Splash page.
Mobile Opportunities
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Rotating Text AdsText ads appear at the bottom of the index/category pages:
Front pageNewsWeatherSportsEntertainment
Text ads are limited to 50 characters Text ads can click-through to the client WAP site or to a Splash page. Text ads will usually be separated from the content on each site with different background colors. You cannot change the text color, font size, typeface, etc.
Mobile Opportunities
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Splash Page* W/ Click To Call Option
Splash page can include:Banner logo at the top of the pageHeadlineText (up to 200 words)One additional image per pageClick to Call!
* Splash page needs 5 business days for production after mock up is approved by the client.
Mobile OpportunitiesIf advertisers don’t have a WAP site to link to we can create a Splash page.
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How To Sell – Best Practices Package The Buy
On-Air branding of the Mobile productWeb Site branding of the Mobile productMobile product ad placement
Multi-Level Mobile Sponsor OpportunitiesHomepage
Banner w/text rotation Text ad rotation
Section Index/Category Banner w/text rotationText ad rotation
LinkingClient WAP siteSplash page w/Click to Call
NEXTMobile 2.0