Next Generation Trends by Ryan Jenkins
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21-Oct-2014 -
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Transcript of Next Generation Trends by Ryan Jenkins
todaysgoal
Learn and leverage next generation trends to thrive in tomorrow’s
multi-generation marketplace.
theagenda
1) the millennial
2) culture shifts
3) corporate shifts
4) consumer shifts
THEMILLENNIAL
#1
Age Numbers
iGen < 14 50+ million
Millennials 14-34 80 million
Gen X 35-49 51 million
Boomers 50-68 76 million
Builders 69-89 56 million*
G.I. Generation 90+ 60 million*
thegenerations
36%
18% 30%
16%
Builders (’25-’45)Baby Boomers (’46-’64)Generation X (’65-’79)Millennials (’80-’99)
2014workplace
25%
75%
MillennialsOther Generations
2025workplace
Millennials are a critical mass of early adopters.
CULTURESHIFTS
#2
50% of
bloggers are
Millennials.
of Millennials have a Bachelor’s Degree making them the most educated generation in American history. 63%
of Millennials (vs 29% of non-Millennials) are engaged in uploading
videos, images and blog entries.
60%
of Millennials have liked more than 20
brands on Facebook.
43%
of Millennials either want
to start a business or
already have started one.
54%
of bloggers are Millennials.
21% of
freelancers are
still enrolled in
a university.
of Millennials would give away personal information to get
more relevant advertising.
25%
of youth play computer and video
games.
97%
Millennials will insist on a more tech dependent,
engagement rich, reward based, &
transparent culture.
CORPORATESHIFTS
#3
of Millennials would rather be mobile than static when working.
79%
70%of Millennials might reject
traditional business to work independently.
of Millennials won’t accept jobs from companies that ban social media. 56%
of U.S executives will be eligible to retire in the next 5
years.
63%
of Millennials want to work for companies that reward idea generation and creativity.39%
of Millennials prefer to be rewarded or recognized for their work at least monthly.41%
of Millennials will choose workplace flexibility over pay. 45%
years is the average tenure for Millennials.
2
of iGen teens hope they will
have a hobby that turns into a full-
time job.
76%
Millennials will demand more
entrepreneurial, project-based,
remote & innovative work.
CONSUMERSHIFTS
#3
is the year Millennials will have the most spending
power of any generation.
2018
of Millennials have already made purchases with their smartphones.
41%
60% of millennials are engaged in
rating products & services.
of Millennials stay updated on brands through social networks. 63%
of Millennials report that user-generated content influences what they buy.
:):(
84%
of Millennials would share information with a company if they got something
in return.
51%
are more likely to buy a brand they know supports a
cause.
50%
Millennials desire a mobile, social conscious, and collaborative marketplace.
maintainperspective
1) constantly converse
2) closely listen
3) consume relevant content
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references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Bazaar, 2013, http://resources.bazaarvoice.com/rs/bazaarvoice/images/201202_Millennials_whitepaper.pdf
Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011,
http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Forbes, May 2012, Generation Gap How Technology Has Changed How We Talk About Work, http://www.forbes.com/sites/ciocentral/2012/05/16/generation-gap-how-technology-has-changed-how-
we-talk-about-work/
Mr Youth, 2013, http://www.howcoolbrandsstayhot.com/2012/01/23/meet-the-class-of-2015/]
Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)
Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013