July 2013

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The Next Generation is already here…

This is the sixteenth in a series of presentations showing that the next generation of media is already here, based on news items from April – June 2013

See all presentations at http://www.slideshare.net/NextGenerationMedia

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The Next Generation is… - Technology transforming media - Content, commerce & convergence - Social everywhere

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Including - - Mobile – Apps are used for 6 minutes, for every 1 minute of mobile web - Content – The importance of paid media video views -Technology – There are 5 million ‘Zero TV’ homes in the US - Social media – Facebook has one million advertisers - Effectiveness – Chrome users make better employees

More smartphones are sold than feature phones

In Q1 of 2013 more smartphones than feature phones were shipped globally, for the first time ever: 216m vs 202m

Source: Data from IDC’s Worldwide Quarterly Mobile Phone Tracker, 25th April 2013 http://www.idc.com/getdoc.jsp?containerId=prUS24085413

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More messages are sent through chat apps than through texting

An implication of the rise of smartphones is that more messages are now sent through apps than through the more basic SMS

Source: Data collected by Informa for the Financial Times, 29th April 2013 http://www.ft.com/cms/s/0/226ef82e-aed3-11e2-bdfd-00144feabdc0.html#axzz2RqFIiiHO

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50 billion apps have been downloaded from iTunes

iTunes started offering apps in July 2008, and currently apps are being downloaded at a rate of 2 billion a month. The Android Play store opened 3 months later, will surely overtake

Source: Data from Apple and Google respectively, announced May 2013 http://digital-stats.blogspot.co.uk/2013/05/50-billion-apps-have-been-downloaded.html http://digital-stats.blogspot.co.uk/2013/05/48-billion-apps-have-been-downloaded.html

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On Smartphones apps are used for 6 minutes for every 1 minute with the mobile web

If you only look at the time spent on apps & mobile web, smartphone in the US users spend 87% of their time on apps. With iPads 76% is spent with apps

Source: Nielsen’s Q1 2013 Cross Platform Report, 10th June 2013 http://www.nielsen.com/us/en/newswire/2013/the-fast-and-the-curious--on-the-go-consumers-drive-content-and-.html

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45% of Yelp’s searches come from mobile devices

Source: Yelp’s Q1 results, reported by the Screenwerk blog, 1st May 2013 http://screenwerk.com/2013/05/01/yelp-beats-with-46m-in-q1-45-of-search-from-app/

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As an other example, Groupon say that 45% of their sales in the US come from mobile devices

Mobile ad spend rose to nearly $9bn in 2012

Source: Press release from the IAB Europe, 9th July 2013 http://www.iabeurope.eu/news/global-figures-mobile-advertising-revenue-2012-revealed

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Globally ad spend rose to $8.9bn in 2012, with APAC and North America grabbing 40% each, and Western Europe 17%

Nearly 70% of employees are on ‘BYOD’ (bring your own device)

This is for all devices across 19 markets; for tablets & laptops it’s 57%

It means that people will use the same devices for everything

Source: Data from Ovum, reported by Strategy Eye, 5th June 2013 http://digitalmedia.strategyeye.com/article/IJEINN9X4go/2013/06/05/nearly_70_employees_globally_now_using_own_smartphones_for_w/ /

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More than 100 hours of video are uploaded to YouTube per minute

Source: YouTube’s blog, 19th May 2013 http://youtube-global.blogspot.co.uk/2013/05/heres-to-eight-great-years.html

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YouTube revealed this stat on it’s 8th birthday in May. The is nearly a 50% rise from the 72 hours a minute revealed in 2012

Dove Real Beauty Sketches

See it http://youtu.be/XpaOjMXyJGk

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Dove’s Real Beauty Sketches was called the most viewed online advert by Unruly after less than one month

Evian’s Baby & Me

See it http://youtu.be/pfxB5ut-KTs

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Evian’s follow up to their 2009 film generated 5 million views a day in the first week

DreamWorks paid $33m for a YouTube channel

Source: All Things D, 1st May 2013 http://allthingsd.com/20130501/done-deal-dreamworks-paying-33-million-and-maybe-much-more-for-awesomenesstv/

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YouTube channels can generate lots of traffic from desirable audiences and are becoming big business, as this purchase of the teen focussed Awesomeness TV shows

AwesomenessTV has lots of brand content

See it http://www.youtube.com/watch?v=kXPecYajkyA

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For example #Ultrafast Clearasil Zombie Adventure Of Epic Proportions

Lowes’ Home Improvement tips on Vine

See them: http://www.adrants.com/2013/04/lowes-launches-home-improvement-tips-on.php

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Excellent illustrated ‘top tips’ – a near perfect use of Vine with the hashtag #Lowesfixinsix

adidas UK’s real time Twitter campaign for Wimbledon

See more: http://www.digiday.com/brands/adidas-does-real-time-twitter-campaign/

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Tweet the code of the zone where you think Andy Murray will hit a winning shot, and for every winning shot that he does hit there adidas pick a winner from those who selected it

This activity helped adidas be the most mentioned brand on Twitter in association with Wimbledon

Geordie Shore used Snapchat to launch new series

See more: http://digital-examples.blogspot.co.uk/2013/06/geordie-shore-on-snapchat.html

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A very good fit for the brand and the style of the TV show – and a good illustration of how popular Snapchat is becoming

Excellent packaging by Kiddicare

See it https://twitter.com/alexdover/status/324554048437092352

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Simple & imaginative!

There are 5 million ‘zero TV’ homes in the US

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You now don’t need a TV to watch TV. The rise of YouTube, Hulu and Netflix, plus streaming from companies like HBO (& piracy of course) mean that there are 5 million homes that don’t receive TV from cable, satellite or antennas

Source: Data from Nielsen, reported by the AP, 7th April 2013 http://news.yahoo.com/broadcasters-worry-zero-tv-homes-154357101--finance.html

You could go to prison for a year for sharing HBO Go passwords in the US

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Shows like Game of Thrones are only available in the US on HBO and on HBO Go, the streaming service. However you need to be a subscriber to stream – illegal password use has potentially severe penalties

Source: Newsforage, June 2013 http://www.newsforage.com/2013/06/you-could-go-to-jail-for-year-for.html

Philips partners with online automation service IFTTT

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Owners of Philips’ hue lighting can use the service IFTTT to connect their lighting to the web and their social services – for example:

If it begins to rain then change the

light colours to blue If I’m tagged in a photo on Facebook

then blink the lights to let me know

See it: https://ifttt.com/hue

Coca Cola – Small World Machines

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Coca Cola put video chat links into vending machines to take their ‘Happiness Machines’ campaign one step further

See it: http://youtu.be/ts_4vOUDImE

Burberry Kisses

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An integration with Google lets people press their lips to their mobile screen to send a kiss to a friend via email or Google+

Send one http://kisses.burberry.com/

Facebook has more than one million advertisers

Facebook has also been very successful in targeting small and local business advertising, and is going a long way to emulating the success of Google (Google reported 1m advertisers in 2007 in a 2009 SEC filing)

Source: A Note from Facebook, 18th June 2013 http://newsroom.fb.com/News/639/One-Million-Thank-Yous

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Why people Like brands on Facebook

People don’t just like brands to get free stuff – they like them because they genuinely like them (although many do so also to get coupons and other benefits)

Source: Data from Syncapse, reported by Mashable, 26th June 2013 http://mashable.com/2013/06/26/why-facebook-fans/

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50% of the reach of a Facebook post happens within 30 minutes

Facebook users post a lot, so stories get buried quickly

Source: SocialBakers, 8th May 2013 http://www.socialbakers.com/blog/1662-facebook-real-time-marketing-50-post-reach-happens-in-30min

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Target teamed up with Facebook for a retail voucher scheme

An interesting ‘bricks & mortar’ voucher example: Target’s CartWheel gives Facebook users special offers in store, either through printed vouchers or on their mobiles. When a purchase is made, news of the special offer appears in their newsfeed

More information: http://adage.com/article/digital/target-teams-facebook-deals-share/241341/?ttl=1368571377

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Isobar’s SeeitShopit integration with Facebook

Isobar’s See It, Shop It lets brands deliver an interactive shopping experience directly through a Facebook app, on desktop, tablet and mobile. It’s already being used by brands like Sony and Littlewoods, and gives better engagement rates than standard Facebook ads

See more: http://www.isobar.com/en/seeitshopit

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5 million Instagram videos were uploaded in 1st 24 hours

Instagram introduced videos on 20th June, and within 24 hours 5 million had been uploaded from the 130m strong user base, including ones by Justin Bieber, Jamie Oliver, Nike and Burberry

Source: Mobile&Apps, 22nd June 2013 http://www.mobilenapps.com/articles/8939/20130622/instagram-video-witnesses-5-million-uploads-24-hours-availability.htm

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Twitter introduces TV-based targeting

Brands in the US can now target Twitter users who watched the shows that their ads aired within, meaning that they can target people with further messages, for example videos or related offers

See more: http://advertising.twitter.com/2013/05/Amplify-TV-commercials-on-Twitter-Premiering-TV-ad-targeting.html

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…& tests behavioural targeting

Twitter is also experimenting with targeting based on browsing history: sites people have visited, and ads they have seen elsewhere

Both show Twitter aiming for a share of existing budgets, not new budgets

Source: Blog post by Twitter, 3rd July 2013 https://blog.twitter.com/2013/experimenting-with-new-ways-to-tailor-ads

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Bus routes were re-drawn in Africa after analysis of mobile data

IBM researchers analysed mobile data in Abidjan, Ivory Coast’s biggest city, to work out most efficient routes, and found that they could reduce journey times by 10% if bus routes were altered

Source: BBC News, 1st May 2013 http://www.bbc.co.uk/news/technology-22357748

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Tweets influence car buyers

UK Twitter users who are exposed to car brand tweets are more than twice as likely to do activities like visit brand sites or arrange test drives than all internet users

Source: Research by Twitter and Compete, reported by Twitter, 15th May 2013 http://advertising.twitter.com/2013/05/New-UK-study-Tweets-influence-brand-consideration-and-offline-actions-by-prospective-car-buyers.html

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People who apply for jobs using Chrome make better employees

Research conducted by Evolv says that people who use browsers not pre-installed on their PCs are more likely to perform better and change jobs less often

Source: The Economist, 6th April 2013 http://www.economist.com/news/business/21575820-how-software-helps-firms-hire-workers-more-efficiently-robot-recruiters

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More information: dan.calladine@aemedia.com