NEWWA Social Networking
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Transcript of NEWWA Social Networking
![Page 1: NEWWA Social Networking](https://reader035.fdocuments.net/reader035/viewer/2022062614/546ad2fdaf795979438b5f2d/html5/thumbnails/1.jpg)
NEWWASocial Networking
Jon DiPietroChair, Social Networking Committee (NEWWA)Member, IMTech Committee (AWWA) @JonDiPietro
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Communication Strategy
Current:
PUSH (opt-out):Direct mailEmail
Future:
PULL (opt-in):BlogFacebook
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Current: Facebook Fan Page
• Opt-in• Viral• Conversational• Analytics• Reach• Demographics• Cost
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Current: Facebook Fan Page
• Photos most popular
• Generate most traffic
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Current: Facebook Fan Page
• Discussions not popular
• Long tail too short
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Current: Facebook Fan Page
• Increasingly using events
• Builds buzz• Extra
reminders• Reach
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Current: Facebook Fan Page
• Insights: Marketing data
• Engagement• Reach• Demographics• Trends
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Future: Social Networking Committee
• Mission:Implement and educate
• Recruitment:Requires education process
• Strategy:Maximize reach and engagement with existing content through (mostly) free channels
• Tactics:Integrate blog into CMS, link with social media channels, provide training
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Future: Content Conveyor Belt
Existing contentSearch engines
Members
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Content Conveyor Belt
Reuse existing content
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Content Conveyor Belt
Load it into a blog and/or email to Posterous
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Content Conveyor Belt
Category A
Category B
Tag 1
Tag 2
Tag 3
Tag 4
Label the content to make it searchable and subscribable
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Content Conveyor Belt
Content automatically flows to Twitter, Facebook, FriendFeed, Flickr, YouTube, RSS
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Content Conveyor Belt
Watch analytics and track inbound sources
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Content Conveyor Belt
Parts List:• Web site hosting
$96 - $240 / year• Open source content management system
free (WordPress, DotNetNuke)• Plugins
free - $100• Social Media
free
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Content Conveyor Belt
Play Book:• New web site (DotNetNuke CMS)• Posterous (content aggregation & distribution)• Social Media channels– Facebook– Twitter– FriendFeed– Flickr
– YouTube– Slideshare– Scribd
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ContactKirsten King
Director of Communications, [email protected]
508-893-7979
Jon DiPietroChair, Social Networking [email protected]@JonDiPietro603-606-5937