from B&B Italia, discusses in the First of All section, the return of B&B Italia to the Cologne trade fairgrounds and provides you with detailed information on the Tufty-Too in Focus On. The latest news about B&B Italia around the world

is presented in the section In the World and a selection of the best articles published by the Italian and international press is offered in the On Air column. Happy reading!

Newsletter n. 6

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6NOVEMBERDECEMBER

2011

seating systems. The stand will also display the

most recent B&B Italia projects: the Ray, Bend-

Sofa and Tufty-Too seating systems, and the

Flat.C wall system, whose various configurations

will cover some of the walls at the stand.

January 16-22, 2012

Hall 11.1 S - Stand C010 + D011

2012 NEWs At IMM COlOgNE

B&B Italia is returning to Cologne for the

upcoming Imm Cologne International Furnishing

Show, which will take place on January 16-22,

2012. In a display area extending over 550 sq.

m., B&B Italia will be presenting some of its first

new ideas for 2012. The focus is on the living

area, with a series of proposals for modular

16/22.01.12

HALL STAND11.1 C 010+D 011

B&B ITALIA IS PLEASED TO INVITE YOU TO PREVIEW ITS LATEST DESIGNS AT IMM COLOGNEOPENING HOURS MON-SAT 9AM-6PM SUN 9AM-5PM

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N° 6November_December 2011

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Tufty-Too, design Patricia Urquiola

tuFty-tOO: REVIsItINg thE 60’s AND ‘70s

WIth AN EyE ON CONtEMpORARy DEsIgN

“I wanted to revisit capitonnè and Chesterfield

types of sofas, while paying special attention to

the new interpretations made in the 1960’s and

‘70s, which I have great regard for”. These are

the words used in 2005 by Patricia Urquiola to

describe the Tufty-Time sofa system, one of the

most successful products of her work with B&B

Italia and the project she used as a model when

developing the new “Tufty-Too” upholstered

system. Patricia Urquiola presented the system

last April as a continuation of this interpretation,

but gave her new family of sofas an unexpected,

soft, contemporary look.

N° 6November_December 2011

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Tufty-Too, design Patricia Urquiola

Even though it is based on an specific typology

of reference, Tufty-Too is distinguished by an

innovative spirit and represents an excellent

exposition of the themes of modularity, comfort

and removability.

The end result of the project is an informal

system with free, versatile configurations. This

modular system starts with an ottoman as the

basic piece, which is then accompanied by

central, corner and terminal elements with a low

or high armrest. The elements are used to invent

traditional sofas, sofas with chaise longue,

corner sofas and island elements that provide a

360° seating solution.

The easily removable cover features stitching

dyed in a matching colour or a contrasting

shade which can even become a decorative

motif. Particularly cosy, Tufty-Too is both a place

where people meet and a refuge where they can

let themselves go.

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EVENts

la Rinascente in Milan, November 15-21

Placing the accent on innovation and creativity,

the Elle Decor Apartment Upside Down project

will enliven the eight store windows at La

Rinascente in Milan, which overlook the Piazza

del Duomo. This entire “room” devoted to B&B

Italia displays a selection of furnishings that are

strong expressions of fine design: Husk, Mart

and Piccola Papilio armchairs, along with Fat-

Fat occasional tables, will be the stars of the

show in an unusual “upside-down” layout that

invites you to change your outlook... on home

living, in this case.

B&B Italia supports cancer

research with love Design®

Again this year, B&B Italia is continuing its

commitment to charity by supporting Love

Design®, the important fundraising campaign

on behalf of cancer research in Italy. For the

fifth edition of the initiative, which was held on

November 11-12 at the Pavilion of Contemporary

Art in Milan, B&B Italia donated a selection of

lamps designed by Jean-Marie Massaud.

Love Design®, which was launched in 2003, is

made possible through the joint commitment of

leading companies in Italian design, the Industrial

Design Association (ADI), and the Lombardy

Committee of the Italian Association for Cancer

Research (AIRC).

Love Design

®

N° 6November_December 2011

La Rinascente picture by Andrea Garuti, courtesy of Elle Decor Italia

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19691966 1973 1979

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1989 1996

Un’industria per il Design

Coronado Afra e Tobia Scarpa Lombrico Marco Zanuso Serie UP Gaetano Pesce Le Bambole Mario Bellini Diesis Antonio Citterio e Paolo Nava Sity Antonio CitterioSisamo Studio Kairos

2001 2003

2005 2008 20092007 2010 20102006

Domus Antonio Citterio

Tufty-Time Patricia Urquiola Canasta Patricia Urquiola Moon System Zaha Hadid

Harry Antonio Citterio Pab Studio Kairos Charles Antonio Citterio Mart Antonio CitterioLandscape Jeffrey Bernett

Flat.C Antonio Citterio Ray Antonio CitterioGrande Papilio Naoto Fukasawa Bend-Sofa Patricia Urquiola

www.MEETDESIgN.BEBITALIA.CoM

N° 6November_December 2011

“Meet Design” - November 5, 2011 - January

25, 2012 - palazzo Bertalazone di san

Fermo, Via san Francesco d’Assisi, 14, turin

B&B Italia unveiled the second phase of the

Meet Design exhibit in Turin on November 5.

The website www.meetdesign.bebitalia.com

devoted to the event describes the creative and

design processes behind the company’s most

important projects from 1966 to the present,

including oddities and anecdotes.

Also, B&B Italia will meet the public during two talks.

thursday, November 17 at 7:00 pM:

“patricia urquiola:

looking beyond boundaries”

The architect will describe how she uses her

insight and sensitivity to capture the essence

of things and create unique furnishings and

projects with an unmistakable style and design.

Moderated by Francesca Taroni, Editor in Chief

of Case da Abitare magazine

tuesday, November 22 at 7:00 pM:

“Experimentation and research as

the starting point of the project”

Fiorella Villa, the External Relations Manager

at B&B Italia, will discuss the highly important

projects that have made their mark on evolution

in the fields of upholstered furniture and furniture

for the living area in general, where the company

has been a pioneer. Moderated by Mario Piazza,

Editor in Chief of Abitare magazine

Admission is free, subject to space limitations.

To register for the talks, contact:

Emanuela Bernascone - Press Office

info@emanuelabernascone.com

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Following the new Tel Aviv outlet, a new

showroom will open on November 10 at space

hub on Bencoolen Street in Singapore - one of

the most prestigious dealers on the Southeast

Asian market - inside a complex with an area of

2800 sq. m.. Designed by woHA Architects, the

showroom devotes 550 sq. m. to collections by

B&B Italia and Maxalto.

space Asia hub

Units 71, 77, 81 Bencoolen Street, Singapore

NEW OpENINgs

B&B Italia is successfully moving forward with its strategy of enhancing its distribution network, which

that was set up more than ten years ago. Already present with stores in the heart of major fashion

capitals (Milan, London, Paris, Munich, New York, Chicago, Tokyo) and around the world, with over 18

single-brand stores and 750 specialised sales outlets, B&B Italia is extending its distribution plan beyond

Europe and the United States and into markets that are enjoying strong economic growth and offering

interesting prospects for development, particularly in Asia.

N° 6November_December 2011

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Elle Decor Italia_Nov 2011

N° 6November_December 2011

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Elle Decoration Uk_oct2011

N° 6November_December 2011

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wallpaper Uk_oct2011

N° 6November_December 2011

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Madame Figaro France_21oct2011

N° 6November_December 2011

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The New York Times Style Magazine Usa_2oct2011

N° 6November_December 2011