2 0 1 2 N E W S E D A N N U A L R E P O R T

B U I L D I N G A V I B RA N T

COMMUNITY

MISSION

To promote and develop economic,

arts and cultural, and community

programs that increase income and

education levels, and political

engagement of Denver-area

residents.

NEWSED’s primary focus has been to solve long-

term economic problems in disadvantaged commu-

nities by securing and coordinating resources for

neighborhood revitalization and business develop-

ment, developing needed shopping areas and ser-

vices, fostering minority and neighborhood business

ownership, job retention and creation. NEWSED fos-

ters home ownership and affordable rental opportu-

nities, neighborhood organizing and hosts cultural

events.

2012 ANNUAL REPORT

032012 In Review

07Looking Ahead

09Supporters

05Looking Back

08Letter from Director

10Financials

WEST 38th Avenue Business Support

Business assisted through Business Office

Businesses assisted through Classes

Total Businesses Supported

Full Time Jobs Created

Part Time JobsCreated

Business Class attendees (2 classes)

Businesses assisted through Business Services Office

2012 ( A Y E A R I N R E V I E W )

$73,936.00 of down payment assistance given to 1st time homebuyers

159 Households who received one-on-one 1st time homebuyer counseling

Households that closed on their first home

Individuals who attended a certified CHFA approved homebuyer workshop at NEWSED

Households who received foreclosure counseling

Businesses assisted through Business Development Classes

Total Businesses Assisted

Part Time

Business class attendees (4 classes)

6 Civil Rights Awardees - Dean Prina, Scott Levin & Anti Def League, Pat Cortez, Lt. Gov. Joe Garcia, Dr. Steve Jordan & MSU, Rodrick “Rod” Tafoya, Honorarium to NEWSED Late Bd Member David Herlinger

416

2833

2112

24 9

69

86

JOBS CREATED

Full Time

400,000+Annual attendees to the Cinco de Mayo Festival!

1211

2318

729

Homes refurbished

19

*NEWSED led the relaunch of the West 38h Avenue Merchants Assoication starting in 2010.

46New rental housing units

3

WEST 38th Avenue Business Support

Business assisted through Business Office

Businesses assisted through Classes

Total Businesses Supported

Full Time Jobs Created

Part Time JobsCreated

Business Class attendees (2 classes)

Businesses assisted through Business Services Office

2012 ( A Y E A R I N R E V I E W )

$73,936.00 of down payment assistance given to 1st time homebuyers

159 Households who received one-on-one 1st time homebuyer counseling

Households that closed on their first home

Individuals who attended a certified CHFA approved homebuyer workshop at NEWSED

Households who received foreclosure counseling

Businesses assisted through Business Development Classes

Total Businesses Assisted

Part Time

Business class attendees (4 classes)

6 Civil Rights Awardees - Dean Prina, Scott Levin & Anti Def League, Pat Cortez, Lt. Gov. Joe Garcia, Dr. Steve Jordan & MSU, Rodrick “Rod” Tafoya, Honorarium to NEWSED Late Bd Member David Herlinger

416

2833

2112

24 9

69

86

JOBS CREATED

Full Time

400,000+Annual attendees to the Cinco de Mayo Festival!

1211

2318

729

Homes refurbished

19

*NEWSED led the relaunch of the West 38h Avenue Merchants Assoication starting in 2010.

46New rental housing units

LOOKING BACK

Launch of Santa Fe Drive Redevelopment Corporation

In 1979, NEWSED launches the Santa Fe Drive Redevelopment Corporation. In

the same year, NEWSED developes the Zocalo Shopping Center, its first of many

retail commercial developments. Over the next four decasdes, NEWSED

develops over 92,000 square feet of retail and commercial space with the aim

of increasing the economic vitality of the neighborhood.

Affordable Rental Housing Development Grows

Beginning with Palacio Inca,

NEWSED goes on to develop four

additional affordable rental housing

properties, the latest being

Shoshone Senior Residences in

the North Denver nieghborhod of

Sunnyside.

‘73

5

‘79‘97‘99

Founding of NEWSEDFounded as part of the national Community Development Corporation (CDC)

movement, NEWSED has been serving the Denver community since 1973 and will

be celebrating 40 years in 2013. CDCs are unique among nonprofit organizations

due to their emphasis on promoting economic development, characterized by

community leadership and work primarily in housing, commercial development

projects and job creation in low-income and marginalized communities.

NEWSED Housing Division Started(‘97) NEWSED begins a Housing Division with an initial focus of providing affordable housing services in the form of one-on-one counseling, down payment assistance and CHFA approved workshops for interested 1st time homebuyers. (‘98) As an added component to the Housing Division NEWSED begins the process of refurbishing and selling affordable single family homes. To date, NEWSED has developed over 100 homes.

(‘06) As an added component to the Housing Division and in response to community need NEWSED begins Foreclosure Counseling. Currently NEWSED is linked with the Colorado Foreclosure Hotline. (‘07) NEWSED restarts its Affordable Home Purchase program. Initially the program focuses on purchasing, renovating and selling formally foreclosed and HUD proper-ties, and several years later begins working with the Neighborhood Stabilization Program.

Beginning of Cinco de Mayo Festival (‘87) & Civil Rights Awards (‘92)Cinco de Mayo continues to be one

of the largest, most celebrated

festivals in the world, drawing

around 400,000 people annually.

NEWSED pays tribute to late board member, David Herlinger David passed away in 2012, after serving the NEWSED board honorably for 12 consecutive years. He gave extremely valuable guidance and support during his term. Thank you David, you will not be forgotten.

‘73

6

‘87

‘97

LOOKING AHEAD

Economic Development of West Denver

While NEWSED has undisputably moved the

needle of economic development in West

Denver, there remains work to be done.

NEWSED will continue to be a resource for

residents and small business owners as it

works to expand its programming.

Future Housing Development & Housing Services

NEWSED consistently looks to the future to provide new and innovative ways to

offer affordable housing, home ownership counseling and education services.

NEWSED has successfully placed well over a thousand families into their first

homes, yet many families are still in need. The organization will continue to

educate clients in credit stability, home maintenance budgeting, equity building,

the lending process, home energy efficiency and much more.

7

Letter from President, Veronica Barela

As we refl ect on the last 40 years there is a lot to be proud of and thankful for. NEWSED has been a steadfast force in the West Denver and greater Denver community through methods that have been, above all, transformative. NEWSED’s many economic and community development initiatives have touched the lives of families, individuals and entire communities in immeasurable ways.

Many thanks are owed to all of those who have played a part in NEWSED’s success. These people include but are not limited to; staff and board members both present and past, volunteers, clients, devel-opers, the City of Denver, various politicians, nonprofits, neighborhood collaborators, the business community, event attendees, donors, foun-dations, sponsors, government entities, consultants and many others. The list will no doubt continue to grow as we look forward to a future with new beginnings and opportunities.

As we enter this new chapter for NEWSED we will continue to offer the same holistic approach to programming that has expanded affordable housing options for Denver residents. Our housing rehab and homes for sale programs are steadily becoming a permanent initiative while keeping pace with a volatile economy and an ever changing political climate. Development projects both retail/commercial and rental hous-ing will also remain a focus. Counseling assistance that is confidential, inclusive and bilingual in the areas of first time home ownership and foreclosure are vital and will continue to be so for many years. The strives NEWSED’s merchant association - Santa Fe Drive Redevelopment Corporation (SFDRC) - has made in business and street scaping devel-opment for the Santa Fe Drive corridor are set for substantial growth by leveraging new neighborhood collaborations and developing more programs to assist start-up businesses. Finally, NEWSED’s cultural events will continue to celebrate civil rights, Latino heritage and serve as a national leader in the festival community.

Simply put, NEWSED makes Denver a great place to live. Our programs level the playing field and provide opportunities for the people we serve to improve their lives. We spur economic growth in the area around the Santa Fe Drive Cultural District and throughout the entire City and County of Denver. This is why our work matters and we hope to continue for decades to come.

Sincerely,

Veronica Barela, NEWSED President

Launch of “The ZONE” Business IncubatorFrom inception to expansion, “The ZONE”

Busiess Connection Center will help

entrepreneurs and small business owners

navigate the process of launching and

growing their business by providing them

access to storefront and business

development resources.

In 2013, We Celebrate 40 Years of Service!After four decades of service, NEWSED

positions itself for a new phase of

growth and service to incerease the

economic and cultural vibrancy of our

community, city and state.

A special thanks to all our volunteers for your service & support of our work!

FOUNDATION. CORPORATE & GOVERNMENT

Attorney General Burgwyn ConstructionCity & County of Denver, Office of Economic DevelopmentCity & County of DenverColorado Housing & Finance AuthorityEsperanzaJP Morgan Chase FoundationNeighborhood Stabilization ProgramSeedco State of Colorado

INDIVIDUALSPaul & Anna AbeytaLourdes AdamsJeri AlexanderShayna AlexanderCate AndersonAndy ArchuletaMargaret AtencioSteven & Denese BacaAdrienne BeavidezBarbara BrackellAmy BrawandJanice CampbellMatt CasiasLauren Casteel Sam ColeAndre CordovaAdrian DavidElizabeth EppsRhonda FieldsCT FloresJLM & RW FosterJoseph & Claire GarciaRick GarciaAmber GonzalesKasey GranthamArtie GuerreroDusti GuruleJuan GuzmanAllyson HakalaLynea HansenVictoria HellmerGovernor John HickenlooperJeffery HoyleBarbara JonesLindy LentMaxine LevinScott LevinJohanna LeybaRobert & Cleo LopezMichelle Lucero

Kifungua Ma’atPamela MaloneDean MartinezGloria MartinezTina MartinezCaz MatthewsJacklyn NodenYolanda OrtegaAndrea PachecoFederico & Cindy PenaJim PolsfutHillary PotterDeborah QuintanaLuis & Lisa Ramos Joyce Rubin & Jeffrey ReimanJohn & Mary Reyes TafoyaTerry Fenner & Dawn RichardNaquetta RicksTina RischMannie RodriguezRobert RodriguezRose RodriguezLisa RoyBob & Bella SanchezTheresa SanchezDan Sandos Katie SymonsReuben TafoyaRod TafoyaBruce ThummLouis ToroDenisa TovaLaura TrujilloLinda VargasElbra WedgeworthBeth Yohe

CINCO DE MAYO Premier SponsorTecate, Tecate Light, Dos Equis

Media SponsorsAzteca America ColoradoChannel 7The Denver Post Latin Life DenverRocky Mountain CruzrKUVO La VozMax Media Radio HOT 107.1 DenverWILKS Radio KOOL 105 / 92.5 The Wolf

Official Entertainment SponsorKBNO

SupportersOfficial SponsorsMission FoodsKing Soopers / Marketration NBA Tour Lowes Home ImprovementPepsi

Major SponsorWells Fargo

Grand SponsorMission Foods and Guerrero

Supporting SponsorsCoyote GoldColorado Lottery Frito Lay CenturyLinkWestern Union McDonald’sMetro State CollegeQue Bueno Lounge State FarmComcastIKEAColroado RapidsEl JimadorWorld Wide Money Exchange

Community SponsorsVisit DenverFiesta ColoradoHispanic Chamber of CommerceDenver Office of Economic Development

CIVIL RIGHTS AWARDS Alvarado Development, LLCAmerican Dream Group ARC Thrist Stores CHFA CO Coalition for the Homeless D1 SolutionsDel Norte NDC Denver Health Denver Health Foundation DHA DIA DICP DMA Design, LLCDURA ERA Herman GroupEventful Productions FirstBankGay & Lesbian Fund for

ColoradoGirl Scouts of ColoradoGovenor’s Chief Legal CounselHispanic Chamber of CommerceHRCR Kerr Forensic Accounting, PCKey Bank Kullman Seibert Certified AccLopez, Montero, Chavez Table Lucero Financial Lucia GuzmanMannie RodriguezMark FerrandinoDean MartinezMinority Business Office, OEDMSU Denver Northeast Denver Housing Denver Office of Economic DevelopmentOtten Johnson Palo Alto Pillar Properties Que Bueno GrillSimon RoofingStapleton Foundation & RTDSterling Real Estate Thomas Consulting Vectra Bank Wells Fargo BankWorld Wide Money Exhange

MEDIA SPONSORSAzteca America ColoradoChannel 7KBNOKUVOLa Voz BilingueLatin Life DenverMax Media Radio HOT 107.1 & Jammin 101.5Rocky Mountain CruzrThe Denver Post WILKS Radio KOOL 105 & 92.5 The Wolf

IN KINDHangar 41University of Denver Law Center Carlos Frescas

9

Financials

10

ASSETSCash & Cash EquivalentsGrants & fees receivableInventoriesInvestmentsPrepaid expenses & otherProperty & EquipmentOther Assets

Total Assets

LIABILITIESAccounts payableWages/P/R Taxes payableNotes PayableDeferred incomeOther current liabilitiesLong term notes payable

Total Liabilities

Net assets:UnrestrictedTemporarily restricted

Total Net Assets

2012$577,935232,034

1,302,5481,880,646

6,3263,019,500

$4,345,090 $11,366,091

$30,81919,550

1,171,85228,457

469,7784,689,282

6,409,738

4,444,785511,568

$4,956,353

Statement of Financial Postition

EXPENSEREVENUE

54.54% Program

26.45% Development

19.01% Administrative

Government 52.1%

Events 33.6%

Earned Income 10%

Other 4.3%

2011$584,655506,279

1,482,1201,880,646

2,4793,118,082

$4,359,116 $11,935,388

$110,29931,145

1,824,0933,807

173,5665,045,839

7,188,749

3,934,188812,451

$4,746,639

NEWSED Board of Directors Jan Campbell ChairpersonLeRoy Romero Vice ChairBruce Thumm TreasurerAndrew RomeroJ. Mathew BradyLydia CordovaCarlos GuerraLuis ToroRita Cordova

SFDRC Board of Directors Rogelio Rodriguez PresidentVeronica BarelaMaria EsquedaMatt CasiasCheryl LuceroCharles Mercado

StaffVeronica Barela, President/CEOKeith Siebert, ControllerRay Stranske, Director of Housing & Economic DevelopmentAndrea Barela, Development DirectorCecilia Cervantes, Neighborhood Stabilization Program ManagerMercedes Fuentes, Housing Counseling Program ManagerColleen O’Brien, NSP Financial & Compliance CoordinatorVeronica Acosta, Home Ownership & Foreclosure CounselorValeria Hernandez, Office Manager & BSO Associate Estela Gaytan, Counselor AssistantDenny Thompson, General Assistant

Contact901 W 10th Avenue Suite 2ADenver, CO 80204

Main Office: 303-534-8342

Fax: 303-534-7418

Find us online!

NEWSED.ORGSANTAFEDRIVE.ORG