news-italia.org

Osservatorio sulle Nuove Forme di Consumo di Informazionee sulle Trasformazione dell’Ecosistema Mediale in Italia

NEWS ITALIA

Ricerca a cura di:Lella Mazzoli, Direttore della ricerca

Fabio Giglietto, Ricercatore Senjor e Coordinatore del Progetto Giovanni Boccia Artieri, Ordinario di Sociologia dei New Media

Luca Rossi, Ricercatore SenjorAlessandro Bellafiore, Ricercatore Junior

Mario Orefice, Ricercatore JuniorGiulia Raimondi, Ricercatore Junior

news-italia.org

Summary of results for main consumer categories

• Sample;• Internet users;• Online News Consumers;• Mobile News Consumers;• Participatory News Consumers.

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Sample

• US– 2010: n=2259

• Italy– 2011: n=1009– 2012: n=1031

N.B. Percentages in this presentation refer to the entire sample

news-italia.org

Internet users

• US– 2010: 75%– 2011: 78%

• Italy– 2011: 58%– 2012: 60%

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Internet users by age

18-29 30-49 50-64 65+0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%94%

76%

50%

20%

95%

75%

52%

27%

90%

84%

70%

40%

95%

87%

74%

42%

Italy 2011 Italy 2012 US 2010 US 2011

+7%

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Internet users by gender

Italy 2011 Italy 2012 US 20110%

10%

20%

30%

40%

50%

60%

70%

80%

90%

69% 68%

78%

49%53%

78%

M F

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Internet users by region

61,0%

60,2%

58,7%

57,5%

61,2%

58,3%

2011 2010

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E-mail users by region

Nord Centro Sud e Isole82

84

86

88

90

92

94

96

98

92.3

90.9

92

95.5

93

86.5

2011 2010

-2%

+5%

news-italia.org

Online News Consumer

• US– 2010: 61%

• Italy– 2011: 51%– 2012: 58%

news-italia.org

Online News Consumers by age

18-29 30-49 50-64 65+0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

89%

66%

46%

13%

95%

73%

51%

24%

Italy 2011 Italy 2012

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Online News Consumers by gender

M F0%

10%

20%

30%

40%

50%

60%

70%

61%

42%

66%

51%

Italy 2011 Italy 2012

news-italia.org

Mobile News Consumer

• US– 2010: 33%

• Italy– 2011: 28%– 2012: 31%

news-italia.org

Mobile news consumer by age

18-29 30-49 50-64 65+0%

10%

20%

30%

40%

50%

60%

70%

80%

53%

37%

19%

7%

68%

37%

24%

10%

Italy 2011 Italy 2012

+15%

news-italia.org

Mobile news consumer by gender

M F0%

5%

10%

15%

20%

25%

30%

35%

40%

36%

21%

35%

27%

Italy 2011 Italy 2012

+6%

news-italia.org

Participatory News Consumer

• US– 2010: 37%

• Italy– 2012: 30%

news-italia.org

Participatory News Consumer by Age

18-29 30-49 50-64 65+0%

10%

20%

30%

40%

50%

60%

70%

80%

72%

34%

22%

11%

Italy 2012

news-italia.org

Participatory News Consumer by Gender

M F0%

5%

10%

15%

20%

25%

30%

35%

40%

36%

25%

Italy 2012