NewGen for Good - EDHEC Business School · NewGen for Good How will the new generation Transform...

NewGen for GoodHow will the new generationTransform companies?December 2019

TRANSFORM COMPANIES TO SAVE THE WORLDWill GEN Z students become the superheroes of the working world in the years to come? They don’t just dream of another world, they want to invent it. They believe economic power has more impact than political power.Who are the NewGen? How do they describe themselves?What impact do they want to have on the working world and how do they intend to transform companies?

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NEWGEN FOR GOOD:How will the new generation transform companies?

EDHEC NewGen Talent Centre © NewGen for Good - September 2019

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Workplace relations:

management that is caring and

respectful

57%

Respect for the principles of sustainable

development and CSR

46% 45%

The way to handle different topics: with a fresh eye

on problems that arise

SUMMARY

61% of young people think that companies will most likely change a great deal

THE 3 MAIN TRANSFORMATIONS THEY WOULD LIKE TO SEE HAPPEN IN COMPANIES


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60% of young people think that the most important factor to success is remaining true to your values

THE 3 MAIN CRITERIA FOR CHOOSING WHICH COMPANY TO WORK FOR

Employee diversity

60%

Respect for the principles of sustainable

development / The company's CSR approach

50% 49%

The existence of a career

management policy / A salary

policy

SUMMARYSUMMARY


Who are the NewGen?

5EDHEC NewGen Talent Centre © NewGen for Good - September 2019

THEY ARE ORGANISED, RESOURCEFUL, PERSEVERING...

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“What is your greatest talent? ”

"Anything is possible for those who dream, dare,

work and never give up. ”

“There is nothing you can’t do if you set your mind to

it. ”

“What qualities will be most useful to you in a company? ”Cumulative "Somewhat useful" and "Very useful”

Perseverance (92%)

Working capacity (90%)

34% 26%

18%

11%7%

4%

Organisational

Resourcefulness

Public speaking

Artistic

Athletic

Other


... EXTROVERTED AND MORE COMFORTABLE

EXPRESSING THEIR IDEAS VERBALLY

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“In which situation do you feel most comfortable expressing your ideas? ”

1% 7% 18% 26% 32% 16% EXTROVERT

26% 74%

INTROVERT

“What best describes you? ”Respondents position a cursor between the 2 antonyms (6-point mirror scale)

37%An informal exchange

30%A debate

19%An oral presentation

14%An analysis document /

a written summary


REACHING BEYOND ONE’S LIMITS: A MINDSET

AND SOURCE OF WELL-BEING

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94% to push their own

limits

91% to develop a fighting

spirit

During their studies, they have learned...

... And enjoyed stretching their limits

92%


“Shoot for the moon. Even if you miss, you’ll land among the stars”

Oscar Wilde

3% 13% 18% 23% 32% 11%

THEY DESCRIBE THEMSELVES AS CONQUERORS....

Respondents position a cursor between the 2 antonyms (6-point mirror scale)

34% 66%

CONQUERORDEFENDER

“What best describes you? ”

“They did not know it was

impossible, so they did it”Mark Twain

Their favourite quotes:

“Nothing ventured,

nothing gained” Proverb

”A victory without danger is a triumph without glory" Pierre

Corneille


... TO FACE TODAY'S CHALLENGES!

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“What event has had the greatest impact on you in the last 12 months? ”(Restated free answers by type)

1

2

3

Geopolitical and international relations (including the migrant

crisis)

Digital economy, technological advances

Respect for human rights(including women's and

minority rights)

Types of events


RELATIONSHIPS ARE AS IMPORTANT AS VISION

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50%

24%

14%

8%

4%

TO HAVE A VISION

TO BE ENCOURAGED

TO BE SUPPORTED

TO BEHEARD

TO BE MANAGED

“To stretch your limits, it is necessary...”

“Alone, we go faster,

together, we go further » Proverb


SUCCEED WHILE RESPECTING YOUR VALUES

60%

14%

12%

11%

3%

YOUR VALUES

YOUR AMBITION

YOUR DESIRES

YOUR ENTOURAGE

YOUR COMPANY

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“Try not to become a

man of success, but rather try to become a

man of value. ” Albert Einstein

“To succeed, you must remain faithful to: ”


How do the NewGen perceive companies and how do they want to transform them?

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THE WORD COMPANY EVOKES: INNOVATION, TEAM, WORK

Q. : What word comes to mind when you think of Companies? The size of the words is proportionate to the frequency with which they were cited


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A POSITIVE VISION OF COMPANIES FROM THEIR OWN EXPERIENCE...

33%

44%

Your parent’s experience / your entourage

Your personal experience (including studies, internships, exchanges...)

“Is your vision of the business world influenced by: ”

23%Your reading and of books and media (press, Internet...)

“Is your vision of the business world...”

18%

69%13%

Very positive

Positive

Negative


Driving innovationCompanies are economic hubs, with a central role in global affairs. Change occursthrough companies who create jobs and advance causes.

COMPANIES ARE PERCEIVED AS DYNAMIC COMMUNITIES OF INNOVATION, LEARNING AND COLLABORATION

Collective adventureIt is a collaborative system that connects individuals with different and complementaryqualities. It is a place of meetings, networks and socialization.

School of life Companies have the power to transform human beings. They improve individual skillsthrough competition. It is a school of life, where one can reach beyond one’s limits.

Summary of the transcript of responses from business school students


RestrictiveFocused on efficiency and profit, to the detriment of personal development and humanrelations, companies appear to be cold, competitive, unequal and stressful.

... BUT DO NOT MISTAKE OPTIMISM FOR NAIVITE

InefficientWith more and more people working so hard, companies are perceived as lacking effeciency.

OutdatedCompanies do not seem to have adapted to the concerns of today. The business worldcontinues to be associated with inequality and lack of diversity. Human progress and socialjustice seem not to be considered important as the key objectives are profitability andincreased production.

Summary of the transcript of responses from business school students


A WORLD CONSIDERED TO BE EXCITING, PLEASANT AND COLLABORATIVE...

13% 87% EXCITINGBORING

15% 85% PLEASANTUNPLEASANT

15% 85% COLLABORATIVEINDIVIDUAL

“For you the business world is: ”Respondents position a cursor between the 2 antonyms (6-point mirror scale)

20% 80% OPENCLOSED


... BUT NOT ALWAYS FULFILLING, NOT NECESSARILY FAIR,AND ABOVE ALL HIERARCHICAL (VERTICAL) AND COMPLICATED

42% 58% FULFILLINGSTRESSFUL

48% 52% FAIRUNFAIR

77% 23% SIMPLECOMPLICATED

“For you the business world is: ”Respondents position a cursor between the 2 antonyms (6-point mirror scale)

67% 33% HORIZONTALVERTICAL


33%

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YOUNG PEOPLE ARE CONSCIOUS OF THE CHANGES

TO COME IN THE BUSINESS WORLD

“Over the next 5 years, do you think that companies will have to transform themselves? ”

A lot

Not at all or not so much

A little61%TOTAL

No opinion

2% 4%

"The business world is contrasted, I guess there is still a lot of room for improvement.”

”Companies must innovate to remain competitive and shape the future.”

"The business world is dynamic - in a state of perpetual change.”


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TRANSFORMATIONS THEY WILL INITIATE IN THEIR COMPANIES:

FIRST SOCIAL AND ENVIRONMENTAL RESPONSIBILITY

Work organisation: collaborative work

The digitalisation of the company's product and service offering

Respect for the principles of sustainable development and CSR

Work relations: a caring management, respect for individuals

Greater international outreach

57%

46%

42%

30%

21%

The use of new technology in company management 36%

The way topics are handled: a fresh look at the problems encountered

45%

Corporate governance: a flattened hierarchy 10%

The main transformations they hope for in companies:


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CSR, A SUBJECT THAT PARTICULARLY CONCERNS WOMEN

Work organisation: collaborative work

The digitalisation of the company's product and service offering

Respect for the principles of sustainable development and CSR

Work relations: caring management, respect for individuals

Greater international outreach

The use of new technological toolsin the company management

The way topics are handled: a fresh look at the problems encountered

61%

53%

45%

34%

19%

27%

46%

45%

Women

Men

45%

9%Corporate governance: a flattened hierarchy

54%

39%

38%

26%

24%

11%

The main transformations they hope for in companies:


“Optimise working conditions within the company and improve its impact on society (ecologicalfootprint, optimisation of the quality/price ratio, work on production, transporting, offices… ).”

“Simplification, developing new types of hierarchy, governance and ways to work within the company.”

“Simplify decision-making in companies by flattening the hierarchy, and encouraging people to consultwith the most relevant levels of decision-makers, based on the issues being addressed. Potential gains:efficiency and a greater sense by all of contributing to the company’s development.”

“Bring a different vision, develop and innovate in areas previously unexplored by the company.”

“Make innovation, energy transition and knowledge management the fundamental elements of asuccessful company...”

“Develop supportive management because at work I believe that well-being, not ongoing pressure,leads to better results.”

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SIMPLIFY, STREAMLINE, INNOVATE... SUPPORTIVE AND

PARTICIPATORY… A FLATTER COMPANY

“What major transformations would you like to develop at the companies where you might work in the future? ”


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THEY WILL CHOOSE AN EMPLOYER ALIGNED WITH THEIR VALUES

An affinity for products / services / the company’s activity

Respect for the principles of sustainable development/ a company's CSR approach

Employee diversity

The prestige of the company

43%

9%

Innovative services / tools / processes

The existence of a career management policy / a salary policy

17%

46%4%

45%4%

40%

3% 45%

3% 42%

Important criteria Very Important criteria

“How important would you consider each of these criteria in choosing your employer? ”

60%

50%

49%

49%

48%

45%


“For what reasons? ”

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AN EVOLUTION OF THE CONTRACTUAL RELATIONSHIP WITH THE

COMPANY FOR GREATER AGILITY

Young students would prefer to be a....

78%

67% 64% 64% 66%

Company employee

1To learn from other employees

(92%)

2To have a stable professional

situation (85%)

3My professional development will

be better (82%)

Company founder / Freelance

22%33%

36% 36% 34%

1 To take the challenge (96%)

2 To become my own boss (90%)

3To see the direct impact of my

work (88%)

% stating that the motivation corresponds to them (fully or partially)

2014 2015 2016 2017 2018 2014 2015 2016 2017 2018


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CONTINUALLY INCREASING APPEAL OF SMALL AND MEDIUM SIZED COMPANIES FOR GREATER IMPACT

A small company/ A start-up (under 50 employees)

A medium-sized company(from 50 to 500 employees)

A large company(Over 500 employees)

Size of the company that young students would prefer to join:

25%29%26%

30%

2014 2015 2016 2017 2018

15%

36% 36% 36% 34%35%39% 35% 38% 36%

50%

2014 2015 2016 2017 2018 2014 2015 2016 2017 2018


92%An important player on the international political scene

73% A country making a significant

contribution to the development of a sustainable world

70% A country making

progress

86% A country with many

opportunities

71% Dynamic economically

FRANCE, A LAND OF OPPORTUNITIES AND TRANSFORMATIONS

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“For you France is: ”Respondents position a cursor between 2 opposing proposals (6-point mirror scale)


METHODOLOGY AND RESPONDENT PROFILES


METHODOLOGY AND RESPONDENT PROFILES

THEMES

Personality and character traits

The current events that have marked them

What motivates them to succeed and reach beyond their limits

Their vision of France and the business world

The transformations they would like to help companies make

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RESPONDENT PROFILES

All respondents are students at the end of their second year in higher education. The survey was conducted in two phases in 2018.

We analysed the responses to two questionnaires in which 2,392 and 2,773 students participated respectively.


ABOUT EDHEC NewGen TALENT CENTRE

Founded in May 2013, under the direction of Manuelle Malot,the EDHEC NewGen Talent Centre's mission, in line with the "Make an

Impact" credo, provides innovative solutions to the problems of attracting, retaining and engaging new generations of talent.

To find out more: https://careers.edhec.edu/newgen


https://careers.edhec.edu/newgen

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NewGen for Good - EDHEC Business School · NewGen for Good How will the new generation Transform...

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