New Technologies, New Relationships:

Harnessing the Power of New Media

Sherry Brownrigg, President

Kennedy Brownrigg Group

Fulton Sheen…

Change is constant…

• http://www.youtube.com/watch?v=dcVLXt6DHG0&NR=1

The Consumer becomes the “Prosumer”…

• internet• portable mp3 player• radio• television• cell phone• 70% of us use two or media at once• convergence

The Internet…

• The media platform that has revolutionized the way we consume media

• 73% of the U.S. population uses the internet on a regular basis

• Primary information hub• Destinations vs. “surfing” the internet• Converged with other media platforms• Web 2.0

Who’s on-line?

Facebook facts…

• About 20 million new users join every month. • The majority of FB users are between the ages of

15 – 24.• The fastest growing category of users in the U.S.

is women 35 – 44.• Families using it as prime way to stay in-touch.• Provides a new way to connect with interests.• Companies/causes find a new way to connect

with customers/clients.

Facebook penetration…

Rank Country Latest Population figure No. of Facebook Users % Facebook penetration

1 Iceland 320,500 150,280 46.89%

2 Norway 4,813,000 1,937,320 40.25%

3 Denmark 5,511,451 2,109,900 38.28%

4 Canada 33,618,000 11,556,180 34.37%

5 UK 61,612,300 17,540,660 28.47%

6 Chile 16,895,000 4,480,480 26.52%

7Hong Kong

7,008,900 1,755,580 25.05%

8 Australia21,730,255

5,409,900 24.9%

9 Sweden 9,264,000 2,139,720 23.1%

10Singapore 4,839,400 1,096,680 22.66%

11 Luxembourg 491,700 100,880 20.52%

12 Belgium 10,741,000 2,190,380 20.39%

13 Finland 5,332,029 1,051,400 19.72%

14 USA 306,227,000 59,977,740 19.55%

15 Switzerland 7,705,800 1,407,780 18.27%

Twitter…

• Micro-blogging social network• Grew by 965% in the past year• Still represents only 10% of those who use the

internet on a regular basis• Popularity driven by celebrities