New Services offered by the Commerce Division Ms. Michelle Bonello Director – Industrial Property...

New Services offered by the Commerce Division

Ms. Michelle BonelloMs. Michelle BonelloDirector – Industrial Property RegistrationsDirector – Industrial Property Registrations

New ServicesNew Services

• IP Check Up IP Check Up

• IP PortalIP Portal

Mission Statement:Mission Statement:

"To "To assist business assist business and and facilitate trade facilitate trade whilst whilst providingproviding the necessary the necessary infrastructureinfrastructure to encourage the to encourage the securing, securing, utilisation and respect of intellectual utilisation and respect of intellectual property rightsproperty rights.”.”

IP Check UPIP Check UP

The The IP Check UPIP Check UP is a new service offered is a new service offered

by the Commerce Division to Maltese by the Commerce Division to Maltese

SME’s. SME’s.

It includes two European projects, It includes two European projects,

amalgamated together and tailored to the amalgamated together and tailored to the

Maltese environment. Maltese environment.


The European Patent Office launched the The European Patent Office launched the

IP Pre-DiagnosisIP Pre-Diagnosis project offering services project offering services

for innovative European SME’s that have for innovative European SME’s that have

little or no experience of IP, particularly of little or no experience of IP, particularly of

patents, and who operate preferably in the patents, and who operate preferably in the

technological field. technological field.


The other project, is launched by the The other project, is launched by the

IPeuropeAware (IPeA)IPeuropeAware (IPeA),, and is financed by and is financed by

the European Commission’s the European Commission’s

Competitiveness and Innovation Competitiveness and Innovation

ProgrammeProgramme under DG Enterprise and under DG Enterprise and

Industry. Industry.


This 2This 2ndnd project makes use of the project makes use of the AIDA AIDA

methodologymethodology; which is a concept ; which is a concept

developed over 100 years ago by developed over 100 years ago by

marketing specialists. This has been marketing specialists. This has been

specifically adapted to the topic of specifically adapted to the topic of

Intellectual Property.Intellectual Property.


The specific adaptation of the original The specific adaptation of the original

AIDA methodology to the topic of AIDA methodology to the topic of

Intellectual Property uses AIDA levels to Intellectual Property uses AIDA levels to

quantify the maturity-level of an SME, with quantify the maturity-level of an SME, with

respect to its IP-practices and/or respect to its IP-practices and/or

knowledge on IP.knowledge on IP.


In the context of IP, the AIDA method will In the context of IP, the AIDA method will

be used:be used:

1. To 1. To evaluateevaluate the level of IP the level of IP awarenessawareness

and/or IP and/or IP practicespractices of an SME of an SME


2. To 2. To qualifyqualify//quantifyquantify the level of IP the level of IP

awareness and/or IP practices to be awareness and/or IP practices to be

reached, and/orreached, and/or

3. 3. request additionalrequest additional IP IP diagnostic diagnostic

adviceadvice from the Commerce Division from the Commerce Division


The idea behind the method developed for The idea behind the method developed for

IP is to attach to each of the IP is to attach to each of the 4 AIDA levels4 AIDA levels, ,

one particular type of IP-practice. one particular type of IP-practice.


AA (Attention) (Attention): :

The SME is aware of IPThe SME is aware of IP

AAIDAIDA


II (Interest) (Interest)::

The SME is protecting IP on a more or The SME is protecting IP on a more or

less regular and systematic basisless regular and systematic basis

AAIIDA DA


DD (Desire) (Desire)::

The SME is developing an IP portfolio of a The SME is developing an IP portfolio of a

certain size and is managing its IP rightscertain size and is managing its IP rights

AIAIDDA A


A A (Action)(Action)::

The SME is exploiting its IP rights, by e.g. The SME is exploiting its IP rights, by e.g.

valorising its rights, enforcing its rights, valorising its rights, enforcing its rights,

commercialising them through leasing, commercialising them through leasing,

selling, licensing, etc... selling, licensing, etc...

AIDAIDAA


The scopeThe scope of the of the IP Check UPIP Check UP is: is:

• • to to give informationgive information with regards to the with regards to the

rightsrights pertaining to innovation and pertaining to innovation and

managing managing them, (such as patents, them, (such as patents,

trademarks, designs, copyright, trade trademarks, designs, copyright, trade

secrets, licenses, contracts …), and secrets, licenses, contracts …), and


• • to to underline the valueunderline the value of an IP policy of an IP policy

to to the company, and together with its the company, and together with its

company director, to estimate what company director, to estimate what

benefitsbenefits the IP could bring, taking into the IP could bring, taking into

consideration the future prospects of consideration the future prospects of

the company. the company.


A detailed and confidential A detailed and confidential documentdocument is is

produced, which produced, which providesprovides the SME with the SME with

various toolsvarious tools as to how it may proceed as to how it may proceed

from one AIDA level to the next from one AIDA level to the next


The document may be re-used according The document may be re-used according

to the to the company’s needscompany’s needs, even if just in , even if just in

safeguardingsafeguarding the the developmentdevelopment of its of its

activity, or in activity, or in conservingconserving or or improving improving its its

position amongst its partners or position amongst its partners or

competitors. competitors.


The The IP Check UPIP Check UP is carried out in three is carried out in three

stagesstages

1st stage1st stage: :

An Interview of around 4 hours with An Interview of around 4 hours with

the the Company Director; Company Director;


2nd stage2nd stage: :

A meeting of around 2 hours with the A meeting of around 2 hours with the

company Director giving the office’s company Director giving the office’s

report and discussing the report and discussing the

outcome; outcome;


3rd stage3rd stage: :

A meeting one year later, of about an A meeting one year later, of about an

hour, to review the general outcome hour, to review the general outcome

from this project. from this project.


The The expected gainsexpected gains for the company are:for the company are:

• • a a genuine diagnosisgenuine diagnosis of the current state of of the current state of

the company the company regardingregarding its its needs needs in in

relation relation to IPto IP;;


• • a a prospective viewprospective view based on an based on an

understanding of understanding of the development the development

prospectsprospects of the company and an of the company and an

understandingunderstanding of the of the competitive competitive

advantagesadvantages which can be which can be gained by gained by

industrial propertyindustrial property; ;


• • recommendations and possibilitiesrecommendations and possibilities for for

actionaction; and; and

• • the the clear identificationclear identification of available of available toolstools to to

get a clear pictureget a clear picture of all the of all the playersplayers and and IP IP

costscosts involved. involved.

IP PortalIP Portal

The The IP PortalIP Portal will offer electronic filing will offer electronic filing 24/724/7

of all the applications for:of all the applications for:

TrademarksTrademarks, ,

PatentsPatents andand

DesignsDesigns..

IP PortalIP Portal

The forms include applications to:The forms include applications to:

RegisterRegister

RenewRenew

RestoreRestore

WithdrawWithdraw

AlterAlter

Trademarks

Desi

gn

sPate

nts

IP PortalIP Portal

SurrenderSurrender

Change DetailsChange Details

Register a LicenseeRegister a Licensee

Request for InformationRequest for Information

… … others …others …

Trademarks

Pate

nts

Desi

gn

s

IP PortalIP Portal

The News and EventsThe News and Events

Many international sources of IP News Many international sources of IP News

exist and the exist and the IP Portal provides linksIP Portal provides links to the to the

main international offices, in order to help main international offices, in order to help

the user stay the user stay up-to-date up-to-date with the with the ever-ever-

changing World of IPchanging World of IP: :

Features

IP PortalIP Portal

The News and EventsThe News and Events

News by the News by the Commerce DivisionCommerce Division

AlicanteAlicante News News

PatentPatent Information News Information News

WIPOWIPO Magazine Magazine

Features

IP PortalIP Portal

News Subscription FormNews Subscription Form

By filling in the By filling in the Subscription FormSubscription Form one one

will will receive an emailreceive an email advising of a advising of a

new IP related Newsnew IP related News Alert posted Alert posted on on

the websitethe website..

Features

IP PortalIP Portal

Post an ArticlePost an Article

If one wishes to If one wishes to publishpublish an an IP related IP related

NewsNews item, one may item, one may upload upload the the article article

for consideration by the Commerce for consideration by the Commerce

Division.Division.

Features

IP PortalIP Portal

Government GazetteGovernment Gazette

Past issuesPast issues of the of the Government GazetteGovernment Gazette, in , in

which the Commerce Division regularly which the Commerce Division regularly

publishes its new Industrial Property Grants publishes its new Industrial Property Grants

as well as other related changes.as well as other related changes.

Features

IP PortalIP Portal

IP Litigation Cases IP Litigation Cases

A list of litigation cases starting as from 2008.A list of litigation cases starting as from 2008.

Post a Litigation SummaryPost a Litigation Summary

If one has been involved in an IP Litigation case, If one has been involved in an IP Litigation case, there is a possibility to post a summary of the case there is a possibility to post a summary of the case by filling a provided form.by filling a provided form.

Features

Thank YouThank You

Contact details for Contact details for IP Check UPIP Check UP

Tel:Tel: 25690 206 / 341 / 36525690 206 / 341 / 365

Email:Email: [email protected]@gov.mt

Website:Website: www.commerce.gov.mtwww.commerce.gov.mt

New Services offered by the Commerce Division Ms. Michelle Bonello Director – Industrial Property...

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