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New retail idea and business model
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Transcript of New retail idea and business model
BY—ANJALI MEHTA(PGDM2/1504)
RMS INDIVIDUAL ASSIGNMENT:NEW RETAIL IDEA INFOGRAPHICS
DO IT YOURSELF
(DIY PERSONAL CARE SHOP)
NEW RETAIL IDEA TARGET GROUP
RETAIL OFFERINGS
NEED GAP ANALYSIS NEW RETAIL IDEA TARGET GROUP 18-50 years women Inner beauty naïve: Believer of in-
ner natural beauty Holistic approach: Adopts a holistic
outlook to personal care rather than depending on chemical based prod-ucts like cosmetics
Seeking control: Want to gain con-
trol over the things that goes not on-ly into her mouth but what is ap-plied on her body
Time Bound: But does not have the time to go to par-
lors regularly for personal care
DIY personal care shop Based upon Do it yourself concept. It
is a unique retail shop where in cus-tomers will get personal assistance for their personal care issues from ex-perts about the best DIY method for them.
Under the same roof they can get the detailed procedure and all the ingredi-ents for that method of high quality.
Our trained staff will help them to get those ingredients in right amount and will also give the demo of how to make the product if required.
BRAND LOGO
BRAND NAME: DIY TAGLINE: Do it your-self while we tell you the best way REASONS FOR CHOOSING THIS IDEA: There is a shift towards natural in-gredients and people want to gain control over the things they apply on their body.
HIGHEST QUALITY
INGREDIENTS BODY CARE EXPERT
SUGGESTIONS
POCKET FRIENDLY PRICES PERSONAL ASSISTANCE
MONTHLY BODY CARE MAGAZINE
NEED GAP ANALYSIS Due to the changing lifestyle of the women there is need for methods such as DIY for personal care that can save their time and are convenient. Demand for natural products and great-er knowledge of what goes to make a product is increasing.
FULFILMENT DIY shop provides personal care expert suggestions to solve their problems. Help them to get high quality ingredi-ents under one roof with personal assis-tance on making the product. Hence, saving their time, efforts & money, giv-ing them control over ingredients also.
BUYERS PERSONA
CUSTOMER JOURNEY MAP
STRATEGIES TO CREATE COMPETITIVE ADVANTAGE Personal attention and high ingredient quality is our USP served on the platter of DIY that fits into the need of today’s women hectic lifestyle and urge for natu-
ral beauty.
Customers get expert advice for their personal care problems Complete body care complemented by pocket care DIY solutions save their time of going to parlour Save efforts and time for finding the correct ingredients & DIY method details
Feel the need for embracing
their natural beauty and
adopting DIY methods due to
time pressed schedule and
increasing usage of chemicals
in personal care products.
Search online for DIY and see
our website and/or see the ad-
vertisement for DIY personal
care shop
Visit our store or website for
more details.
Get an appointment with
body care expert and dis-
cuss their issues
Get the right DIY solution.
We help them choose the best
ingredients and guide them
the procedure for DIY
Customers place the order
Customers get monthly person-
al care magazine on subscrip-
tion
Customers share their expe-
rience or feedback with us
Aradhya, 28 years
Working in telecom industry
Single , stays alone
Fond of going to parties and clubs with her friends
Like to experiment with new hair styles
But have low hair density and no shine
Want voluminous & shiny hairs
Radhika, 20 years
B.Tech (CS) final year
Prefer home remedies over cos-metics for her face
Looking for a cos t effective and long term solution for her acne problem
Does not want to use harsh chemical ointments
Madhavi, 37 years
Housewife, have two kids
Does not get time to go to par-lour for regular massages due to household chores
Looking for natural home made quick face packs and gels for massage
But does not know what to apply and how to make such products
BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Raw materi-
al suppliers
Personal care ex-
pert
Website developers
Delivery partners
We source and bring you the purest ingredients for DIY that embody your natural beauty with personal assistance from body care ex-perts.
Helping cus-tomers to choose best ingredi-ents
Providing DIY meth-
ods for problems
Focus on providing DIY solutions for complete body care to customers
High quality ingredi-ents
Personal attention
18-50 years wom-en
Believer of inner natural beauty
Spend time on her-self by adopting a holistic lifestyle to look good.
Want to gain con-trol over the things that goes not only into her mouth but what is applied on her body
Trained staff Raw material Body care expert
Website Physical retail shop Home delivery Body care blogs
Raw material cost Personal care expert charges Website development & maintenance Retail operation cost Staff salary
Sales Offline & online subscription for monthly per-
sonal care magazine Body care expert consultancy fee