RETAIL BUSINESS IDEA
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Transcript of RETAIL BUSINESS IDEA
.
Ankur Sharma PGCM5-1503
People are so busy
that they don’t have
time to eat healthy
always in a hurry.
Healtholic have their
own farm where
veggies and fruits are
grown without any
kinds of chemicals. And
they cook with keeping
in mind the amount of
calories they are
adding.
This service is a
solution where you
can grab your meal
or order it as per
your diet.
We have qualified
agriculturists,
nutritionists, and
chefs who take care
of your body and
mind by giving
proper food as per
your age, body type
and taste preference.
There is no
competition for now
who serves and
delivers the nutritious
food as per clients
preference.
IDENTIFICATION OF NEW RETAIL BUSINESS IDEA
• Growing population of
working professionals and
increase of disposable income
but no time to take care of
health.
• People are being concerned
about their health.
• Aspired young business
executives who wants to look
fabulous at personal and
professional gathering.
• Health care service with
delicious food better than fast
food.
Target MarketCompetitive
Advantage
• Busy executives desired to
keep pace with their
health and stay healthy.
• Young business person
who choose to have
convenience of a
nutrionist-chef who will
serve them food.
• Those who want to lose
weight or maintain a good
physique with hassle free
cooking.
• Athletes and players who
need to stay fit and
healthy.
Service
Attributes
• No cooking.
• Convenience.
• Doorstep Delivery.
• Taste preference
• Different menu with
balanced diet.
• Check up every two
months.
• Customer centric.
• Customized according to the
person’s profession, age, body
type, and lifestyle.
• Budget friendly.
• No cooking required
• Quick response
• Delivery services at the
preferred location
• Flexible with the needs of the
customer.
Reasons for choosing
this idea
Buyers Persona
On stage
Experience:
Back stage
Support :
People
Things
People
Things
Website/ Mobile
App
Nutrionist/chef
IPad/mobile devices
I.T Department
Data entry software/ Desktop
Chef
Kitchen appliances
Registration through
desktop/Mobile App
Setting up delivery point
and time.
Prefers vegetarian or non-
vegetarian or vegan food
Filling up details : profession, age, lifestyle, body type, allergies
etc.
Food type: Breakfast, Lunch
Dinner preferences
Payment
Logistics
Pick up person
Cash/Online Transaction
Delivery man
I.T. Department
Desktop
Kitchen staff
Kitchen Staff
Backend Staff
Feedbacks
Accountant
Finance Department
Agriculturist / Kitchen staff
Fruits and vegetables
Data entry people
Data entry software
David Joseph, 39years old, CEO, sports lover, enthusiast, fitness freak, high spender
No. of employees. Electricity, internet bills, productivity of land, growing
crops etc. Advertising and Promotional Cost.
Delivery cost.
Regular customers Special packages for gym goers Delivering to the athletes.
Taking preferences as per the occasion and attributes
of the customers. Purchasing the required
kitchen items like spices and oil.
Cooking as per the taste of the customer.
Taking regular feedback to understand the customers
need Deliver at the preferred
location. Payment can be done
online/offline.
Working professionals.
Young business executives.
Fitness freaks Athletes.
Time saver. Staying healthy. Quality check.
Keep a check on your wallet.
Tasty healthy food.
Grocery stores for spices and oils.
Bank and payment service providers. Experienced
nutritionists. Gyms
Trained employees Experienced
nutritionists. Good agricultural
products. Good logistics .
Websites / Mobile App
Telephonic Payments channels
both cash and online transaction
Promotional events to retain customers.
Ease of service & reliability.
On-board professionals. Fast delivery at preferred
location
Business Model Canvas
Key partnersKey Activities
Co
st s
tru
ctu
re
Key resources
Value Propositions Customer SegmentsRelationships
Rev
enu
e
Stre
am
Channels