New Product & Rebranding Process Book
-
Upload
henry-gomes -
Category
Documents
-
view
220 -
download
5
description
Transcript of New Product & Rebranding Process Book
![Page 1: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/1.jpg)
Jotterfrom
Henry GomesFall 2010Final ProjectTypography: ID & Logo
![Page 2: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/2.jpg)
Contents
..............................................3
..............................................4
..............................................5
..............................................6
..............................................7
..............................................8
..............................................9
............................................10
............................................11
............................................12
............................................13
............................................14
............................................15.......................................15-35.......................................15-35............................................36............................................37
The Company The ProductThe Market / PositoningSloganThe CompetitorsKeywordsThe ConceptNaming the ProductLogo Design SketchesLogo Design SketchesLogo Design SketchesLogo Design SketchesLogo Design SketchesFinal 5-6Final Logos with ContextFinal LogoThank You
![Page 3: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/3.jpg)
3
The Company
Uni-Ball provides pens that are high quality writing instruments. They set themselves apart by delivering superior performance, excellent design, and continual product innovation. They are engineered using high quality materials and are designed with a distinctive, yet modern style.
![Page 4: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/4.jpg)
4
The Product
They invented the paper and pen because not everyone remembers. However, those things tend to runs out, and what happens when they do? Write seamlessly anywhere with this portable pocket-size notepad.
• Wifi(Wireless Printing, Internet Access) • On-boardKeyboard
• Bluetooth • All-Share(Wirelessly share files with TV, PC, friends) • 16GBStorage (Expandable, Removable Disk) • MicrosoftOffice(Excel, Word, Powerpoint)
• Kindle(Purchase, then read books from Amazon)
TM
![Page 5: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/5.jpg)
5
Slogan
Paperless Technology, Gone Green, Goes Everywhere.
![Page 6: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/6.jpg)
6
TheMarket/Positioning
With this product, I would like to create a new target market, and position it based on the following categories:
• 18to35agegroup(Male or Female) • Tech-Savvy(Interest in Technology)
• ActiveStudents(That take notes during courses) • Artists(Supports the ability to sketch anywhere) • Eco-friendly(Production while maintaining Natural Resources)
![Page 7: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/7.jpg)
7
TheCompetitors
Uni-ball would have a vast number of competitors from the following companies that also manufactors pens and similar products.
• Sharpie(Sanford) • Expo
• Sanford • BIC • Papermate • Pentel
![Page 8: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/8.jpg)
8
Keywords
• Paperless• Portable• Comfortable• Future• College• Green
• Eliminate• Everywhere• Pocket-size• Relation• Print• Save
• Computer• Storage• Student• Electronic• Technology
![Page 9: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/9.jpg)
9
The Concept
12:00 PM
![Page 10: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/10.jpg)
10
NamingtheProduct
• UTECO Uses the “U” from the brand Uni-Ball, and combines it with the shorten Tec, then adds “o” to the end to make it user friendly. • Go-Pad Simple writing pad on the go. • EcoPad Combines paperless, “Eco-friendly” with notepad • Jotter Fast Writter, Writes seamlessly. • JotN’Go Jot down notes on the go, anytime, anywhere.
![Page 11: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/11.jpg)
11
![Page 12: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/12.jpg)
12
![Page 13: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/13.jpg)
13
![Page 14: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/14.jpg)
14
![Page 15: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/15.jpg)
15
![Page 16: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/16.jpg)
Contents
16
![Page 17: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/17.jpg)
Contents
17
![Page 18: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/18.jpg)
Contents
18
![Page 19: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/19.jpg)
Contents
19
![Page 20: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/20.jpg)
20
![Page 21: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/21.jpg)
Contents
21
12:00 PM
PaperlessTechnology,GoneGreen,GoesEverywhere.
![Page 22: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/22.jpg)
Contents
22
![Page 23: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/23.jpg)
Contents
23
![Page 24: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/24.jpg)
24
![Page 25: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/25.jpg)
25
12:00 PM
PaperlessTechnology,GoneGreen,GoesEverywhere.
![Page 26: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/26.jpg)
26
![Page 27: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/27.jpg)
27
![Page 28: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/28.jpg)
28
![Page 29: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/29.jpg)
29
12:00 PM
PaperlessTechnology,GoneGreen,GoesEverywhere.
![Page 30: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/30.jpg)
30
![Page 31: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/31.jpg)
31
![Page 32: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/32.jpg)
32
![Page 33: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/33.jpg)
33
12:00 PM
PaperlessTechnology,GoneGreen,GoesEverywhere.
![Page 34: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/34.jpg)
34
![Page 35: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/35.jpg)
35
![Page 36: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/36.jpg)
36
![Page 37: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/37.jpg)
37
12:00 PM
PaperlessTechnology,GoneGreen,GoesEverywhere.
![Page 38: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/38.jpg)
38
![Page 39: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/39.jpg)
39
![Page 40: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/40.jpg)
40
![Page 41: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/41.jpg)
41
12:00 PM
PaperlessTechnology,GoneGreen,GoesEverywhere.
![Page 42: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/42.jpg)
42
![Page 43: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/43.jpg)
43
![Page 44: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/44.jpg)
44
FinalLogo
12:00 PM
![Page 45: New Product & Rebranding Process Book](https://reader031.fdocuments.net/reader031/viewer/2022020308/568bf4181a28ab89339cbddc/html5/thumbnails/45.jpg)
45