Southwestair rebranding
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Transcript of Southwestair rebranding
DRAFTFCB
SOUTHWEST AIRLINES
The Frugal Flyer
The middle class frequent recreational traveler
25 to 45 years of age
With or without children
“Southwest Fits YOU!”
To the Frugal Flyer, Southwest is the airline that
fulfills all your needs and wants.
Product Differences
“Simplicity at its Best”
To the Frugal Flyer, Southwest is the airline where the choice is yours.
Product Benefits
“A Friend to You & Your Wallet”
To the Frugal Flyer, Southwest is where
the price is right for you.
Price/Quality
“An Affordable Connection”
To the Frugal Flyer, Southwest bridges the gap
between family, friends and fun!
Product User
“The Freeway to the Continental U.S.”
To the Frugal Flyer, Southwest is the gateway
to all major U.S. destinations.
Product Usage
“The Competition Stops Here”
To the Frugal Flyer,
Southwest is the hassle-free airline.
If life changes,
we will change with you!
Against Competitor
“Check two on us!”
To the Frugal Flyer,Southwest is the airline
where your baggage can fly free.
Against Product Category
“We Are”
To the Frugal Flyer,Southwest is the affordableand friendly way to fly.
By Association
“The One Stop Shop”
To the Frugal Flyer,Southwest prides itself on being
your personal travel agent.
By Problem
“Southwest Fits YOU!”
Larger seating Affordable prices Pet Friendly Early-bird check in One-stop shop Southwest Airlines credit card = free
round-trip ticket Charitable donations If life changes, we’ll change with you
Kallie Beck, Emily White, Corey Travis, Ally Wilson
Thank You