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NEW PRODUCT LAUNCH REPORT (1ST COMPANY THAT MANUFACTURE’S ONLY HYBRID CAR LOCALY)

FUSION HYBRID CARS

SAVE FUEL..... SAVE ENERGY…..SAVE ENVIRONMENT…!!

(THE TECHNOLOGY THAT DRIVES INTO FUTURE)

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DECLARATION:-

We are overwhelmed with sense of

gratitude and convey our sincere THANKS to

guide respected professor miss Hemali Rathi,

for our project on “Hybrid cars”, without her

able guidance and meaningful direction we

could not have been able to complete and

finish the work so smoothly and successfully.

We would also like to thanks teaching and

nonteaching staff of mechanical department,

C.K.P.C.E.T , Surat for their support.

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PREFACE:-

We have declared our company name,

tag-line, logo, market, forecast etc. Target

market of our company is middle and upper

middle class. We provide different facilities in

our car, like automatic transmission, airbag,

and all basic facilities. We also provide

customer satisfaction. In production

department, selection of location for

company and process of manufacturing of

“HYBRID CAR” is provided. Human resource

department give the information about

requirement of manpower and steps for

selection process of manpower. Marketing

department give the information about

distribution channel, medium of promotion

such as, hordings and T.V advertisements.

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TABLE OF CONTENTS:-

1. Introduction

1.1 Target Market

1.2 Target Segmentation

1.3 Mission Vision Statement

1.4 Objectives of our organization

1.5 Forecasting

2. Finance Department

2.1 Expected expenditure

2.2 Capital structure

2.3 Source of procurement of funds

3. Production Department

3.1 selecting the location for production

3.2 Manufacturing process

4. Human Resource Department

4.1 Man Power

4.2 Selection Process

4.3 Recruitment policy guidelines

4.4 Source of recruitment

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5. Marketing department

5.1 Distribution Channel

5.2 Transportation means

5.3 Market strategy

5.4 Society marketing concept

5.5 Medium of promotion

6. Conclusion

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INTRODUCTION:-

India has large amount of consumers

of car but they are using Petrol, Diesel

and C.N.G. as fuel but we think the

things differently to save money, fuel

and environment by making our new

product as a “HYBRID CAR”.

A hybrid vehicle is a vehicle that uses

two or more distinct power sources to

move the vehicle.

The term most commonly refers

to hybrid electric vehicles (HEVs), which

combine an internal combustion

engine and one or more electric

motors.

Our product will going to help middle

class and upper middle class. It has all

basic facilities and automatic

transmission

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COMPANY’S NAME:-

FUSION

Fusion means bonding of two or

more products. In our product there is

bonding of two types of Fuels. Tagline:-

SAVE FUEL..... SAVE ENERGY…..SAVE ENVIRONMENT…!!

Logo:-

Our logo suggests that design of

product is frictionless.

Logo’s green colour suggests our

product is eco-friendly.

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VISION :-

THROUGH IMPROVEMENT OF

CONVENTIONAL TECHNOLOGY,AS WELL AS

PIONEERING EFFORTS IN THE APPLICATION OF

NEW TECHNOLOGIES FUSION IS TAKING GRET

STEPS TO DEVLOPE ECO CAR WHICH HELP US

BECOME A LOW CARBON SOCIETY.

MISSION:-

CREATE VEHICLES THAT ARE POPULAR WITH

CONSUMERS.

HAVE A FIRM COMMITMENT TO QUALITY,

ENVIRONMENT AND SAFETY.

ENRICH HUMAN RESOURCES AND PROMOTE

TEAMWORK, INNOVATIVENESS AND

INTEGRITY.

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OBJECTIVES OF OUR

ORGANIZATION:-

Business objective:-

Hybrid cars, by shifting the consumers

from traditional vehicles to hybrid cars is

our main objective.

Research objective:-

To understand the behaviour of consumer

towards hybrid cars.

To understand the reasons of not

purchasing of hybrid cars.

To understand the market conditions for

hybrid cars.

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To learn the ways by which sales of our

product can be increased.

TARGET MARKET:-

In this generation the car is necessary,

so we have get new idea to save fuel by

hybrid car.

So, One of the major target markets of

our product is middle class & upper

middle class. Because they also want to

increase their life-style.

and by providing low cost and high

facility cars we can satisfy their needs.

We will make certain discounts for

certain customers which will benefit and

increase our sales.

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Our Products:-

1) Middle class:-

Fusion classic

Extra Features:-

Sun Roof Manual

Reverse Camera

Rear mirror viper

Attractive fog lamp

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2) Upper middle class:-

Fusion Sport

Extra Features:-

Sporty look

Low ground clearance

Two doors four seated

Tubeless tyres

Air Bags & ABS brakes

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MARKET SEGMENTATION:-

It means that they break the market

into small pieces or segment where the

consumers in each segment have

similar characteristics.

They are number of ways in which this

can be done:

1) Geographic segmentation

2) Demographic segmentation

3) Psychographic segmentation

4) Behavioural segmentation

Our organization divided market

into groups based on demographic

attributes like family size & family life

cycle.

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Forecast:-

Forecasting is the connecting link

between an organization and

environment. It is a process of estimating

the occurrence of future events or levels

of activities and is concerned with timing,

magnitude or effect of events.

Methods of Forecast:-

1. Survey of expert opinion method

2. Survey of buyers intention method

3. Sales force opinion method

4. Market test method

5. Time series analysis method

6. Statistical demand analysis method

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Survey of Experts Opinion Method:-

In the jury method opinions of executives

give rise to forecast in the survey of

expert opinion method, experts in the

concerned field inside or outside the

organization are approach for making

estimates. The opinions of outside

expertise may include opinions given in

news-papers, trade journals, opinion of

wholesalers and distributors, agencies or

professional experts etc. By analysing this

opinions and making deductions for the

company’s sales, forecasts can be made.

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Survey of buyers Intention

Method:-

In this method of forecasting, actual users

of the product are directly contacted by

the investigators and their preference and

attitude towards the product as well as

future requirements are ascertained. The

demand forecast for the product is

consolidated from this data. The buyers

survey can be made on the sampling

bases or on census basis depending on

the size of the user group to be covered.

It will give an idea about the total possible

consumption of the product, the buying

plans of the user and possible market

share of the company doing survey.

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Finance department:-

Our finance department has following

decision making authority:-

Deployment of funds in various assets.

Estimate short and long term forecasting

funds.

Foster the relationship with investors,

underwriters of equity and other

government regulatory bodies.

Pay the salaries to worker, insurance,

provident fund.

Make different solution for save the tax.

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Expected expenditure

Sr.no Subject Cost (for first 20-

classic 20-Sport)

1 Cost of land 10 Cr

2 Cost of construction 5 Cr

3 Machines 10 Cr

4 Raw materials 2 Cr

5 Electricity cost 10 Lakh

6 Design cost 15 Lakh

7 Transportation cost

30 Lakh

8 Advertisement Cost 80 Lakh

9 Salary Workers(200) Supervisors(20) Managers(5) MD(1)

20 Lakh 5 Lakh

7.5 Lakh 2 Lakh

10 Training and development cost

5 Lakh

Total fund 29,74,50,000 ₹

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Capital structure

Amount Equity Capital (owners own fund) 10 Cr

Borrowed fund (Loan) 10 Cr Total initial Investment Required 97450000 ₹

We will give good amount of bonus to

our share holders. So they will invest

more money in future.

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Source for procurement of funds:-

Borrowing loan from banks:-

Name of banks:-AXIS bank, BOB

Types of loan to be borrowed:- business

loan

o We are medium enterprenuer so we

borrow between more than 5cr and

less then 10cr.

Borrow loan:- 10 Cr

Prevailing interest rate:- AXIS @ 12%

BOB @ 11%

Issue of share:-48,725

At what amount:-2000/- per share

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Production department:-

Selecting the location for production

Company’s name:-

FUSION CAR PVT.LTD

Location of company:- Plot no. 750, GIDC, Icchapor,

NH-6, Surat, 395009

Gujarat

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LOCATION:- We select GIDC

icchapore for our plant because of

following reasons.

Availability of land.

Availability of raw material.

Availability of transportation.

Availability of labour.

Availability of water

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Location factor:-

Every entrepreneur faces the

problem of deciding the best site for

location of his plant.

Location place and important role

establishment of new unit every

business entrepreneur of business unit

must give full consideration to the

suitable location foe enterprise

because success of failure is highly

dependent on the location of unit

optimum location point is experted to

give the lowest unit cost of production

as well as distribution and hence it can

be most profitable for the business

and entrepreneur must be choosing

and ideal location at the time of

launching the enterprise.

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Production strategy:-

We have world class production facility in-

house that comprises all sophisticated tools,

equipment, and machines.

Prior to beginning manufacturing process, our

researchers conduct in-depth research. This

helps them formulate the best quality

“HYBRID CARS” and deliver them with

commitment to ensure complete customer

satisfaction.

We are having latest design software for

designing our cars

Raw Material:-

We are having a benefit of a provider of raw

material near our location such as ESSAR PVT.

We have used tremendous number of materials to

build cars, including iron, aluminium, plastic-steel,

glass, rubber, petroleum products, copper, steel

and others.

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This parts are used to create every thing from

those small things to big things like

dashboard needles and wiring to big stuff as the

engine block.

Electricity:-

The availability of electricity power is essential for

any unit where production is done 24hrs

continuously.

FUSION CAR PVT LTD gets electricity from

TORRENT.

Transportation :-

For every industry transportation facility have

much important to run their work regularly and

smoothly as to get raw material quickly as well as

to supply their finished goods to the market.

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Production Line:-

Design of Cars

Design of Engine

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Fabrication and

Paint-shop

Assembly line

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Human resource department:-

1. Manpower:-

Obviously, our company requires manpower

because we produce "HYBRID CAR", for its

fabrication, production, assembly, quality

control, etc.

There are five levels of managers in our

company.

1. Top level:-

Board of directors

2. Higher middle level:-

Managing director (MD)

3. Middle level:-

Finance manager

Production manager

Human Resource manager

Marketing manager

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4. Lower middle level:-

Supervisors

5. Low level:-

Workers (helpers)

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Selection Procedure:-

Resumes/CVs review

↓

Initial screening interview

↓

Analyse the application blank

↓

Conducting tests and evaluation performance

↓

Preliminary interview

↓

Core and departmental interview

↓

Reference checks

↓

Job offer

↓

Medical examination

↓

Placement

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The selection procedure is an organization

depends on the organizations strategy and

objectives, the tasks and responsibility of the

job and the qualification, experience and

characteristics required in an individual to

perform this task and responsibilities

successfully.

Recruitment policy guidelines:-

1. Managing director (MD)

Qualification:-

Educational:

B.tech , M.tec, MBA

Experience:

Min 10 years industrial

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2. Finance manager

Qualification:-

Educational:

CA

Experience:

Min 5 year

3. Production manager

Qualification:-

Educational:

B.tech, M.tech

Experience:

Min 5 years

4. Human Resource manager

Qualification:-

Educational:

B.com, M.com

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5. Marketing manager

Qualification:-

Educational:

BBA, MBA

Sources of Recruitment:-

Developing different sources of recruitment is

essential for an organization. Different source

of recruitment can be employed, depending

on various factors like the level of position,

number of people required, time available

and the funds allocated for the requirement.

External sources:-

There are various methods of recruiting from

external sources. Some of the popular

methods are advertisements, campus

recruitments, employee referrals,

employment exchanges, private placement

agencies etc. Each of these methods is

discussed in detail in the following paragraphs

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1. Employment agencies:-

Based on the type of clientele they serve,

employment agencies can be broadly

classified into public or state agencies, private

agencies, and head hunters.

2. Public or state agencies:-

Till a few years ago, Employment Exchanges

were extremely popular in India. Fresh

graduate and technicians in search of suitable

employment exchange.

3. Private agencies:-

Private employment agencies do well in

dynamic job markets, where companies scout

aggressively for talent, and potential

candidates

Constantly look out for better jobs. Private

agencies provide a meeting ground for both

the parties.

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4. Educational institutions:-

During the placement season, educational

institutions, especially the reputed ones turn

into hunting grounds for organizations looking

for fresh talent. These institutions offer

placement services to their students by trying

to get some of the best companies in the

market to their campus for recruitment.

Recruit Fresh Engineer by campus interview

from Sardar Vallabhbhai National Institute of

Technology, Surat.

Recruit machine operator by personal

interview and written test from ITI.

Recruit worker by giving add in local

newspapers.

Recruit different department manager by

written test, group discussion and personal

interview.

Lending main Marketing manager from IIM

Ahmedabad.

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Marketing department:-

Distribution channel:-

A distribution channel is the network of

individuals and organizations involved in the

process of moving a product or service from

the producer to the end user.

Channels are classified by the number of

intermediates between product and

consumers.

A level zero channel has no intermediates.

This is typical of direct marketing A level one

channel has a single intermediates. This flow

is typically from manufacture to retailer to

consumer.

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Company

Transportation

Distributers

Customers

Distrubution channel:-

A distribution channel is the network of

individuals and organizations involved in the

process of moving a product or service from

the producer to the end user.

Of institution that performs all the activities

required to move a product and its title from

production to consumption.

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Channels are set of interdependent

organization involved in making the product

available for consumption.

Means of transportation:-

The various modes used for a

movement. For each mode, there are

several eans of transport. They are: a.

inland surface transportation

(RAIL,ROAD and inland waterway); b.

sea transport (costal and ocean); c. air

transportation and d. pipelines.

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Market strategy:-

An organization’s strategy that combine all of its

marketing goals into one comprehensive plan.

A good marketing strategy should be drawn from

market research and focus on right product.

Societal marketing concept:-

It is a marketing concept that holds that a

company should make good marketing decision

by considering consumer’s wants, the company’s

requirements, and society’s long term interest.

As our product is “ECO FRIENDLY”it will not affect

the environment of the society.

Steps taken by our company for social well-fare.

Air Emissions

HIV-AIDS awareness across all plants

Tobacco chewing awareness

Anti-Alcoholism program

Human Rights

Save Girl child

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Medium of promotion:-

There are many ways to advertise our product, but

we advertise in two ways.

1) Launch @ Auto-Expo

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2) Hoardings;-

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Future Plan:-

We are planning to introduce a staggering

number of hybrids cars in the next three to

five years.

Production of highly efficient hybrid cars.

Production of SUV hybrid cars.

Establish new plant. So we will also be a

global manufacturer.

Develop the business globally.

Production of high speed hybrid cars.

Establish of more recharge centre

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CONCLUSION:-

We conclude our product features and quality

are satisfied customers needs and it is also

help full to environment.

IN FUSION CAR PVT LTD internal relation between

the workers and management are very well. All

the workers and management behave with each

other as family members.

We conclude that FUSION CAR PVT LTD is very

well organized, well developed and progressive

company.

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The End