New Product Development - Maggi
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Transcript of New Product Development - Maggi
New Product Development
•It was founded by the Maggi family in Switzerland in the 19th century, and merged with nestle in 1947.
•Maggi was introduced in India in 1982.
•Maggi is a nestle brand of instant soups, ketchups and instant noodles.
Product Development Process
Idea Gatherin
g
Idea Gatherin
g
Idea Screenin
g
Idea Screenin
g
Concept Developme
nt & testing
Concept Developme
nt & testing
Further Improveme
nt
Market Release
Sample Packs
Feed Back
Final Product launch
Product Development Process
Idea Gathering All the Ideas will be Gathered
Idea Screening Ideas will be filtered Concept Development ProcessAccording to the concept product will be developed
Sample Packs Release sample product
Feed BackTakes the feed back from the Customer
Further Improvement It changes the product as per customer requirement
MAGGI 2-Minute Noodles
MAGGI Noodles is available in 4 delectable flavors –
1. Masala2. Chicken3. Tomato 4. Curry
An offering that exemplifies
‘Taste Bhi Health Bhi’,
MAGGI Vegetable Atta Noodles
is tasty because it is loaded
with everyone’s favorite MAGGI
‘Masala’ and healthy because it
now has more real vegetables
and is packed with the power of
fiber.
MAGGI Cuppa Mania is a combination of all the above! In an easy to carry on-the-go Cup format, MAGGI Cuppa Mania comes in two mouth watering variants –
Masala Yo!Chilly Chow Yo!
The Indian style Tomato Chat pat Sauce Lip smacking tastes and vibrant packaging make MAGGI Sauces true to its slogan - It's different!
Pichkoo is a small doy pack which makes MAGGI Tomato ketchup affordable to a host of new consumers.
MAJOR PRODUCTS
Market Scenario:-
Growth Stage80% Market shareNo CompetitorsExpand the Business Target Market
THANK YOU