35876401 Demand Analysis on Chosen Product Maggi

8/2/2019 35876401 Demand Analysis on Chosen Product Maggi

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DEMANDANALYSISONMAGGI

FY B.M.SA

ECONOMICS

PPT MADE BYVARUN BHAVSAR

RAJAT AHUJA


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PRODUCT HISTORY#Nestle is a Swiss company,

founded in 1866 by Henri Nestle.

# Nestle market its products in 130

countries across the world.

# It was founded by the Maggi family

in Switzerland in the 19th century.

# Maggi has been Nestl's flagship

culinary brand not only in India,

but globally as well.


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What Xerox is to photocopier and Colgateto toothpaste, Maggi is to noodles in India.

- The Economic Times, a prominentnewspaper in India, in 2003.

contd..

BRAND JOURNEY


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LAW OF DEMAND

Demand for a commodity increases when its pricedecreases and falls when its prices rises, other thingsremaining constant.


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FACTORS AFFECTING THE

DEMAND OF

Determinants of Demand

Price of the commodity.Income of the consumer.

Prices of related goods.

Tastes and Preferences.Advertisement.


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QUANTITYAND PRICES

EXCEPTION(MAGGI VEGETABLE

ATTA NOODLES)QTY PRICE

85g Rs 15

350g Rs 59

QTY 50g 100g 200g 400g 600g

PRICE Rs 5 Rs 10 Rs 20 Rs 40 Rs 59

MAGGI NOODLES


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INCOME OF CONSUMERS

-LOWER MIDDLE CLASS

-UPPER MIDDLE CLASS

-ELITE CLASS 0 5 10

Lower Middle

Class

Upper MiddleClass

Elite Class

Consumption


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PRICE OF RELATED GOODS

50 g

100 g

200 g

400 g

600 g

Rs 5

Rs 10

Rs 20

Rs 40

Rs 59

50 g

170 g

270 g

480 g

Rs 4

Rs 18

Rs 35

Rs 50

MAGGIQUANTITY PRICE

TOP RAMENQUANTITY PRICE


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Difference in the Price of

MAGGI and TOP RAMEN

0

10

20

30

40

50

60

70

80

50g 100g 200g 400g 600g

Price

Quantity, gms

Maggi,Rs

Top

Ramen,Rs


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TASTES & PREFERENCE:

ECONOMY PACK(SUPERSAVER/MONEY SAVER/FAMILY PACK)

TRADITIONAL FOODHABITS OF INDIAN

LOVED BY SCHOOL KIDS

YOUTH ..FASHIONSTATEMENT.

OFFICE GOERS.CONVENIENCE


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ADVERTISEMENTSRevolutionary Tagline,

Bus Do Minute

Jab bhook sataye toh

maggi ho jaaye

"Taste Bhi Health Bhi".

Just add garam paani

Carry on jaani


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Television Advertisements


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Flavours and

VarietiesOriginal Flavour Chicken

Masala

Dal Atta (whole wheat

noodles)

Vegetable Atta Noodles

(whole wheat noodles)

"Cuppa Mania"

Tomato

Chatpata

Shahi Pulao (rice noodles) Chilly Chow (rice noodles)

Lemon Masala (rice

noodles)


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Researchmethodology:(ii) Shopkeeper Sample Selection: Mall,General Store, Bakery, Paan-Bidi Shop

(iii) Customer Sample Selection: School Kids,House Wives, Office Goers, College students

(iv) Shopkeeper Sample Size: 8

(v) Customer Sample Size: 40


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4

17

11

7

26

27

23

3

30

30

30

9

0 10 20 30

Sales(in packs of Rs. 5,10,20)

Customer(Kids,HouseWives,Office Goers)

Flavour(Masala,Atta,Rice,Dal)

Availability of Competitor's

Products(Top Ramen,Others)

Shopkeeper Survey


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0 10 20 30 40 50

Easy and convenient to use

Gives different varieties

Allows to cook in a fast and easy way

Is very handy when there is

Gives value for money

ConsumerSurvey


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SALES DATA COLLECTED: PER MONTH SALES :

MAGGI : 600 gms Rs 59

1O TO 15 CARTONS

(20 PACKETS IN EACHCARTON)

PER MONTH SALES:

TOP : 480 g Rs 50RAMEN

8 TO 10 CARTONS

(20 PACKETS IN EACHCARTON)


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NESTLE INDIA LIMITED

DISTRIBUTORS

WHOLESALE

MARKETRETAIL MARKET

CONSUMERS

SUPPLY CHAIN


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CONCLUSION

Maggi has achieved a great position in market and thisposition is least affected by its competitors( Top Ramen,

Wai Wai, etc.)

Law of Demand Lower the price higher the quantitydemanded and vice versa "works completely in case ofmaggi noodles.

MAGGI for last 25 years had managed to remain unbeatenin the market because it has always given more preferenceto the taste of people.

35876401 Demand Analysis on Chosen Product Maggi

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