New media marketing cheryl lawson
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New Media Marketing #UCREXT Cheryl Lawson @PartyAficionado
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Transcript of New media marketing cheryl lawson
New Media Marketing#UCREXT
Cheryl Lawson@PartyAficionado
Agenda
• What is social media• Word of mouth speed of light• Internet users• Social networks • Mobile marketing• Measurement and Analytics• The Future of marketing and digital media
What is Social Media?
• How has social media changed the way we market?
Word of Mouth Speed of Light
Social Networks
• Who Are You?– What is the description for each demographic
group– What is your style for each– What is your persona– What is your Frequency– What is your call to action
The Demographics of Social Media Users
TwitterHash it out
PinterestDiamonds, Cupcakes, and Shoes
InstagramA picture is worth a thousand words
Youtube Your Brand TV
FoursquareLocation, Location, Location
Mobile Marketing
Mobile Market ResearchInfographic
ROI of Social Media
• Social as a customer service tool
Analytics and Measurement
The Future
