New Media Marketing 2015
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Transcript of New Media Marketing 2015
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Yusuf Chowdhury
210-316-3123
www.OnlineBusinessOwners.Org
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Strategic Marketing Management Through New Media Marketing
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Understand Your Target Market!
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• 93% of online experiences begin with a search engine.• 97% of consumers search for product and services online.• Online search is the #1 driver of traffic to websites.• 75% of users never scroll past the first page of search results.• Over 39% of customers today come from search engine.
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Where Do Consumers Search From?
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Mobile Marketing Is The Next Big Thing!
57% would not recommend a business with a bad mobile site.71% of mobile users expect a mobile site to load as fast as a desktop.40% have turned to a competitors site after a bad mobile experience. 95% of Smartphone users search for local information. 61% of users call a business after searching. 59% will visit business location after searching on mobile.90% of these people will act within 24 hours.
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WebsiteOnline Adverting
SEOEmail Marketing
Social Media Content Marketing
Online PR
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New Media Marketing
• Focused on building relationship
• Permission based rather then selling
• Social Media, Opt-In emails, Blogs, etc...
• Interactive, immediate, accessible, constantly evolving
• Requires consumer engagement for success
• Requires time and discipline
• Anyone can participate and generate word of mouth
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Keyword Research Tools
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Competitive Analysis Tools
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Why Social Media?
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Co-Working Space
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Business & Entrepreneurship Trainings
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Finding Professionals
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Recommended Books
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Links and Recourses
Crowdfunding: https://fundly.comhttps://www.causes.comhttps://www.justgive.orghttps://www.crowdrise.comhttp://www.razoo.comhttps://www.kickstarter.comhttp://www.gofundme.comhttp://www.firstgiving.comhttps://www.indiegogo.com
Co-Working Space: http://geekdom.comhttp://cafecommercesa.orghttp://venturepointsa.comhttp://www.firecatstudio.com
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Links and Recourses
Business Trainings: http://sasbdc.orghttps://www.score.orghttp://www.accion.orghttp://www.sba.govhttp://venturelab.orghttp://saonlinemarketing.com/
Finding Professionals: https://freelancer.comhttps://www.odesk.comhttps://www.elance.comhttp://www.peopleperhour.comhttp://99designs.comhttp://studio.envato.comhttp://www.coroflot.comhttp://www.guru.comhttps://www.fiverr.com
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SEO Tools
moz.com/toolwoorank.comalexa.comcompete.comlink-assistant.commajesticseo.commoz.com/local/
Google Analytics Google Webmaster tool opensiteexplorer.orgsocialcrawlytics.comgtmetrix.comwebpagetest.orginternetmarketingninjas.com
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