New Media @ FEMA….Take Me with YouGreater New Orleans Mobile Application for Communicating RiskMatt DuBois and Diane HoweFEMA Region 6

2

CCKeep your mobile device, SmartPhone or Blackberry handy!

3

…is an exchange of information among individuals, groups, and institutions that results in making decisions and taking actions that help to manage and/or control risks -- The National Research Council

…is a communication process that is designed to change peoples’ behavior in a “risk” situation

-- NOAA Coastal Services Center

Risk Communications…

4

Positive behavior change comes from ensuring that your audience:• Hears consistent information from multiple sources

and multiple channels• Feels that preparedness or mitigation is their own

idea • Knows what is being asked and how to respond

From this they will: • Feel that their actions will make a difference and

become more likely to take actions to reduce their risk

-- Dennis Miletti and Citizen Corps Research

Rule Number One

5

Greater New Orleans (GNO) Update

Hurricane and Storm Damage Risk Reduction System (HSDRRS) construction memo from USACE in Sep 2011

For FEMA only Two Steps remain…

• Partial Revised Preliminary Issuance

• Post-Preliminary Process for Parish-wide areas

Post Disaster Recovery

Political Engagement required

6

Project Challenge (Herding Cats) FEMA Regional Staff

• Risk Analysis Staff• Floodplain Management & Insurance• Grants, Planning and Recovery Staff • Mitigation Division & Regional Mgmt.

FEMA HQ Staff FEMA - Louisiana Recovery

Office FEMA – External Affairs

• Congressional• Media

FEMA - Call Centers • FEMA Map Information Exchange• LRO Call Center

7

Project Challenge (Herding Cats)

USACE – New Orleans & HQ• Technical Staff• Task Force Hope

State of Louisiana • New CTP - Office of Coastal

Protection & Restoration (OCPR)• NFIP Coordinator - LA Department of

Transportation & Development

Congressional Entities & Staffers

Local & Community Officials

Media Outlets

8

The Need The Resources

Complex (H&H) Thousands of rebuilding

projects Area is Highly Political Billions of federal dollars spent

on rehabilitation of hurricane defense

• We’re SAFE…. Right?

Affected watersheds are highest in region/nation for “Risk” and “Need”

FEMA Project timeline dependent on Third-Party Data (USACE)

Not all DFIRMs are being updated with current study effort

Project extent changes to Parish-wide discussions once revised DFIRMs are issued

Oh, and some LEVEES….

9

What would MacGyver do?

Didn’t invent anything new

Used available resources

Creative Surrounded by disbelievers

10

Which do you misplace most?

11

Inspiration, please….

12

Outside the Box ThinkingWhat don’t you use it for?

13

Mobile App for Risk Communications

Advantages: Low Cost Updates easily distributed Allows for consistent messaging Ease of use by local officials,

State and FEMA Readily available Measureable Compatible with BlackBerry,

computer, iphone, other smartphones

http://gnoupdate.riskmap6.com

14

“Make it so” Determine the message

• Talking Points, Fact Sheets

Organize your messages Additional pages if needed Remove comments Insert “More” tags Add hyperlinks when helpful Option to change sub-domain Provide contact for questions Link to other websites if

desiredhttp://go.usa.gov/5fM

15

What’s Next? Share with local officials

through upcoming outreach efforts

Sell resource as the most up to date information on project progress

Build additional tools for communicating risks

Update key messages as needed

16

MacGyverisms…..

Pete says:

Mac, whatever you do…

MacGyver: responds

I know, I know, Pete. Stay out of trouble, keep the expenses down and don’t get killed.

MacGyverism #1:

You can do anything you want to… if you put your mind to it.

MacGyverism #2

Brace yourself… this could be fun.

17

Questions

matthew.dubois@fema.dhs.govdiane.howe@fema.dhs.gov

http://gnoupdate.riskmap6.com

http://go.usa.gov/5fMGNO Update webpage

http://txchart2go.riskmap6.com