New media design assignment 4 part 2

Hologram Pet Robin Deering

FA102a, Research, Product Proposal, and TransMedia Explorations


Assignment Two, Research

“BOOK REVIEW | Almost Human: Making Robots Think” http://www.kurzweilai.net/almost-human-by-lee-gutkind-scientists-pursue-the-goal-of-robots-that-think

“Android Dreams” http://articles.latimes.com/2007/mar/18/books/bk-lord18



Machines made to mimic human attitudes and personalities

h"p://adriancheok.info/category-‐media/sex-‐robots-‐are-‐definitely-‐coming-‐in-‐the-‐future/



Pets are intricately woven into humans’ daily lives, therefore will transition with humans and technology http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4672182/

h"p://screencrush.com/wiener-‐dog-‐review/



“Engineers are designing robots whose movements closely mimic those of real animals” http://www.theatlantic.com/magazine/archive/2016/01/the-future-of-pets/419133/

h"p://www.radio?mes.com/news/2013-‐11-‐18/sarah-‐millican-‐the-‐woman-‐with-‐40-‐cats-‐was-‐purrfect-‐tv


Assignment Two, Future Product or Service

Hologram Your Pet via Collar & Smartphone -Mimics movement in real time -Plays accompanying sounds -Reacts to human presence -May mate with your neighbor’s hologram pet


Assignment Three, Source for Brand Character Words

“Honey Come Home”, “Cats & Dogs”, and “Another Story” by The Head and The Heart

h"p://www.midbynorthwest.com/interview-‐the-‐head-‐and-‐the-‐heart/


Assignment Three, Naming Process

Found Words: Pets, Technology, Personality, Mimic Name: Mimic + Pets + Personality = Mimety


Assignment Three, Brand Character Diagram


Assignment Four, Social Media Research

Harvard Research Team •  36% of Tweets are worth reading •  Most important: be clear https://hbr.org/2012/05/what-makes-a-great-tweet



Communications Professional & Blogger •  Fewer hashtags the better •  Knowing your audience •  Timing of post

http://nicklewiscommunications.com/7-things-make-good-tweet-twitter/



Educating Developer •  Extending the tweet •  Images engage further •  Hyperlinks are good and bad https://socialmediaforlearning.com/2015/10/18/what-makes-a-good-tweet-engaging/


Assignment Four, Tweet One


Assignment Four, Tweet Two


Assignment Four, Tweet Three


Assignment Four, Analytics

Bitly


Assignment Four, Analytics

Google Analytics*

*Clearly an error was made in setting up google analytics

New media design assignment 4 part 2

Design

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