New Media B2B: Turning Buzz into Business
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18-Oct-2014 -
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Transcript of New Media B2B: Turning Buzz into Business
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B2B New Media: Turning Buzz into Business
Christopher S. Penn,CTO, Student Loan NetworkFounder, Financial Aid Podcast
Co-Host, Marketing Over Coffee
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Please think carefully about environmental impact before printing this presentation.
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Who Am I?
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What is marketing?
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Why are we here?
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Why new media marketing?
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word wordword
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How to market
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Brand
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Simple
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Unexpected
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Concrete
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Credible
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Emotional
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Story
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The World’s Shortest Great Story
in just 6 words
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by Ernest Hemingway
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For sale: baby shoes, never used.
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Plan
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Evangelists
Audience
Leads
Prospects
Customers
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Audience
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Credit: Mandy Maarten
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myspace.com/youfacebook.com/groups/you
linkedin.com/in/youtwitter.com/you
jaiku.com/youpownce.com/you
del.icio.us/youdigg.com/profile/you
flickr.com/profile/youyoutube.com/profile/you
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Prospects
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Database
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[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected][email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]
[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@aim.com
[email protected]@capitolhillbid.org
[email protected]@afge.org
[email protected]@[email protected]@iri.org
[email protected]@corestaff.com
[email protected]@hotmail.com
[email protected]@cgcareers.org
[email protected]@swrg.com
[email protected]@aol.com
[email protected]@dccadv.org
[email protected]@gmail.com
[email protected]@guestservices.com
[email protected]@hotmail.com
[email protected]@[email protected]
[email protected]@[email protected]
[email protected]@yahoo.com
[email protected]@level1promotion.com
[email protected]@telegraph-usa.com
[email protected]@[email protected]
[email protected]@rasikarestaurant.com
[email protected]@erols.com
[email protected]@gmail.com
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Who am I?
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Leads
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SALES LETTER
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My name is Christopher Penn, and I'm the CTO of the Student Loan Network, as well as host & producer of the Financial Aid Podcast, a daily free Internet radio show (no iPod required). I'm reaching out to my contacts, local businesses, and professionals in my industries, as well as old contacts, and would love if we could bond our networks together.
I'll promise not to flood you with garbage, though I've had the occasional request to introduce someone, mainly job hunters, which I usually pass along in good faith, since we've all been there at one point or another in our professional lives.
If it helps, here's a quick page or two about me as an update:
http://www.FinancialAidPodcast.com/about/http://www.ChristopherSPenn.com/
Thanks in advance for letting me become one of your professional resources!
Best regards,
Christopher S. PennProducer, the Financial Aid PodcastDaily free financial aid internet radio, no iPod requiredhttp://www.FinancialAidPodcast.comFinancialAidPodcast@gmail.com206-350-1208
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How can I be helpful?
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Customers
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Evangelists
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word wordword
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Summary
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Evangelists
Audience
Leads
Prospects
Customers
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StudentLoanNetwork.comChristopherSPenn.com
MarketingOverCoffee.com
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