New England on the Fly Media Guide 2015
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Transcript of New England on the Fly Media Guide 2015
Media Guide
New England’s Premiere Fly Fishing Website
www.newenglandonthefly.com
New England on the Fly is the premiere website for information about fly fishing across New England. It’s primary focus is regional — the issues, the people, the waters, and the fish of New England — but encompasses the sport as a whole and has a global reach.
New England on the Fly is a recognized brand in New England. Our readers are passionate, dedicated fishermen, including many hobbyists and industry professionals.
Our content is regularly shared by national retailers and media, like Orvis and Moldy Chum. We have strong relationships with retailers across New England, as well as with some of the area’s leading guides, craftsmen, and manufacturers.
NEOTF represents a strong opportunity to reach New England’s fly fishing enthusiasts.
Ben CarmichaelBiography
My name is Ben Carmichael. I am the founder and editor of New England on the Fly. I am a lifelong fly fisherman, the son of a bamboo rod maker, and a fly fishing writer, editor, blogger, and video producer.
I’ve been blessed: I caught my first trout under the guidance of Lee Wulff, and my first Atlantic salmon came at the age of 7 on the Grand Cascapedia. Throughout my life, I’ve been fortunate to travel from North America to England, Scotland, Honduras and Norway to fish. But it’s New England’s waters that I love most.
I have edited a few books on topics related to Atlantic salmon and fly fishing. I’ve also written for various outlets about fly fishing and related environmental issues, including On Earth, a collection of pieces for the Catskill Fly Fishing Center & Museum, and The Angler’s Club Journal.
In addition, I am a board member of the Miramichi Salmon Association (MSA US), and a member of The Angler’s Club of New York (ACNY) and The Boston Fly Casters.
High-Quality Content
1st in Search Ranking
Videos
Gear Reviews
Event coverage
How-To Articles
Essays
Event Coverage
Fly Shop Listings
Fly Tying Instructions
Photography
Promotions
Event Listings
At New Enfland on the Fly, I produce content of the highest possible quality. I work with professional photographers, guides, fly tyers, and videographers to produce content that will appeal to many, is worthy of sharing, and will stand the test of time. That content includes:
New England on the Fly is the first Google result across a few categories, including “New England fly fishing” and “fly fishing New England”. NEOTF also ranks highly among a few relevant Google image search terms.
One-third of all online activity--and half of mobile traffic--is spent watching video. I produce high quality videos that include coverage of gear reviews, destination trips, and historic fly fishing craftsmen. These videos have been shared widely, on forums and websites (like Orvis and Moldy Chum), bring them and the brands in them significant exposure. These brands include Hatch, Beulah, and Cheeky.
Video, Video, Video
62k loads 12k plays
Stats over Two Months
Consistent High Levels of Engagement
52% List Average OR (Open Rate)
21% CTR (Click Through Rate)
4k sessions
3k users
6k pageviews
2 minute avg session
Website monhly statsNewsletter Stats
Top Interest Categories
Outdoor EnthusiastsNews/WeatherHobbies & Leisure/Outdoors/FishingTravel/Hotels & AccommodationsReal Estate/Residential PropertiesApparel & AccessoriesSports & Fitness/Sporting Goods
Demographics
Male: 86%Female: 14%
Age Categories:25-34: 20%35-44: 13%45-54: 19%55-64: 26% 65+: 17%
Location
USCanadaGermanyUK
Partners Friends
The Compleat Angler, a retailer and outfitter based in Darien, CT, with long-standing relationships with recognized guides from Florida to Cape Cod such as Jamie Boyle, ETC. The Compleat Angler shares NEOTF’s content through its website, newsletter, and social media.
Additionally, we have partnered with The Catskills Fly Fishing Center & Museum, based in the historic Catskill town of Livingston Manor, NY.
We have also partnered with the below outdoor retailers on events, promotions, and more.
Regional Focus, Global Reach
With connections around the world, I feature killer stories from fishermen the world over, and have
global readers to match.
Opportunity
New England on the Fly represents a unique opportunity to reach fly fishing hobbyists and professionals in a highly active market -- New England.
At New England on the Fly, all of our contributors are seasoned professionals or skilled hobbyists with expertise in their craft.
Our audience trusts our opinions and advice. This audience is motivated and engaged in the industry and often makes purchases based on our history of only promoting high- quality products.
We can deliver a message to consumers in a way they will trust.
If you are interested in this opportunity, contact:
Ben Carmichael //Founder & Editor
Gear Reviews
Recognized outdoor retailers send us their latest products for credible written and video reviews -- and, often, use my photography to promote their products.
Sample Content
Videos
New England Fishing 2014 Wrap-Uphttp://newenglandonthefly.com/2015/04/02/video-new-england-on-the-fly-2014-
wrap-up-fly-fishing-film-tour-with-cheeky/
Fly Fishing for Albies off Montaukhttp://newenglandonthefly.com/2015/02/25/video-fly-fishing-albies-off-montauk/
Hoagy Carmichael on the Garrison Carmichael Bamboo Fly Rod Shop http://newenglandonthefly.com/2015/02/18/video-hoagy-carmichael-garrison-carmichael-bam-
boo-fly-rod-shop/
Video & Photos: Gaspé Atlantic Salmon & Striped Bass June 2014
http://newenglandonthefly.com/2014/06/30/gaspe-atlantic-salmon-striped-bass-june-2014/
Gear Reviews
Hatch Finatic 9 Plus Reel Review: Striped Bass & Atlantic Salmonhttp://newenglandonthefly.com/2014/11/16/hatch-finatic-9-plus-reel-review-striped-bass-atlantic-salmon/
Costa Tuna Alley 580P Review
http://newenglandonthefly.com/2014/11/23/costa-tuna-alley-580p-review/
Trips
Bowing to the King: Tarpon Fishing in Boca Grandehttp://newenglandonthefly.com/2013/07/29/bowing-to-the-king-tarpon-fishing-in-boca-grande/
Margaree River: Salmon Fishing on Cape Bretonhttp://newenglandonthefly.com/2013/12/02/margaree-river-salmon-fishing-on-cape-breton/
Website Advertising Rates
Nesletter Advertising RatesPublished 3-4 Times a Month
Placement Rate Discounted Rate(Min 6 Month Buy)
Placement Rate Discounted Rate(Min 6 Month Buy)
Premium (Middle of Homep-age)
Select (Top of Sidebar)
Standard (Sidebar)
$400 / month
$300 / month
$200/ month
$350 / month
$250 / month
$150 / month
460 x 80 Banner Ad
160 x 600 Banner Ad
$50 / month
$30 / month
$45 / month
$25/ month
Video Advertising Rates
Have your brand appear in our popular videos.
Placement Rate Specs
Exclusive Video Sponsorship
Lead Video Sponsor
Video Sponsor
$2,500
$1,000
$500
Sole sponsor of videoBrand placementDestination negotiableApproval of video
Logo in opening and closing creditsBrand placement
Logo in closing credits
