Play England Street Play project: working with social media

Steven ChownPlay England

24 September 2014

Play England’s vision is for England to be a country where

everybody can fully enjoy their right to play

throughout their childhood and teenage years

as set out in the UN Convention on the Rights of the Child Article 31 and the Charter for Children’s Play.

• All residential neighbourhoods are child friendly places where children and young people can regularly play outside; and

• All children and young people have the freedom - time, space, permission and opportunity - to play throughout their childhood and teenage years;

• Everyone is aware of the importance of play – outdoors and indoors – as part of children and young people’s daily lives.

Street Play Project

Street Play project partners

• Play England• Playing Out• London Play• University of Bristol

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Street Play project aim

To support communities and local authorities reactivate a culture of playing out in the street near to where they live and embed this in local policy

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Decline in opportunities to play

• 90% adults said they played out regularly

• 29% children say they don’t play out at all

• 73% said they would like to play out more often

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ICM research for Playday 2010

Street Play – how does it work?

Street Play – key elements

• Resident and tenants• Voluntary and

community groups• Local authorities• Highways and transport

officers• Health and Well-being

Boards.

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Planners anddevelopers

Voluntaryand community

groups

Policeand streetwardens

Local play associations Housing

Public health

Highways and

transport

Residentsand tenants

Schools

Street Play

Street Play key objectives

• Develop online networks and peer-to-peer support

• Develop guidance for local transport teams

• Embed Street Play in local health strategies to increase physical activity

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Caine’s arcade – we want to play

 

Main social media

• Websites• Blogs• Facebook• Twitter• Youtube• Vimeo• Flickr

Social Media Strategy

• Understand where social media fits

• Targeted at different audiences

• Planning and implementation

• Analyse and review

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Calls to action

•Sign up to receive… (the campaign update)•Join in the conversation #streetplay•Support the campaign by…•Find out about street play at…•Spread the word about the street play campaign…•Share your story on… (Playing Out / LOP blog)•Find out why street play is important at… (Playing Out: 10 reasons…)•Find out what’s happening near you by… (Playing Out map)

Remember:Not everyone is on social media; include big and small calls to

action.

Play England website

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Playing Out website

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London Play website

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Websites

• Provide information and resources• Contact details• Opportunities to get involved• Signpost to social media• Link to partner websites• Accessed by media and potential partners

 

Love Outdoor Play blog

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Playing Out blog

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Blogs

• Provide exposure for campaign• Develop ideas and share stories • Involve influencers and thinkers• Provide opportunities for new partnerships • Link to other campaigns• Generate media interest

 

Play England Facebook

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Playing Out Facebook

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Facebook

• Provide a link to followers• Main communication with residents• Enables feedback • Promote events• Share good news stories• Share media coverage• Links to other campaigns

Play England Twitter

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Twitter

• Share links with followers• News and updates• Signpost to other media• Links to news about relevant policy and research • Used by media, influencers, policy makers, practitioners

London Play Youtube

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Playing Out Vimeo

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Youtube and Vimeo

• Provide practical examples of street play in

action• Documentation of media coverage• Share footage of films relevant to street play• Link to other social media

Top tips

• Maximize your presence• Get people involved• Monitor your reputation• Engage reviewers• Best foot forward• Be honest

Find out more: www.playengland.org.uk/streetplay

www.playengland.org.ukwww.facebook.com/playengland@playengland#streetplay

Photo credits: Playing Out and Play England

Play England is a registered charity no. 1150216