New Balance CT82oLightweight Players Shoe

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Initial Research / Idea Generation

New Balance Athletic Shoe CT 820, Lightweight Players Shoe Mathew Drazic

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Presentation Renderings

New Balance Athletic Shoe CT 820, Lightweight Players Shoe Mathew Drazic

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Hand Illustrated Tech Drawing

New Balance Athletic Shoe CT 820, Lightweight Players Shoe Mathew Drazic

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Upper Tech & Colorways

New Balance Athletic Shoe CT 820, Lightweight Players Shoe Mathew Drazic

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recessed 0.35typ groove

recessed 0.35typ groove

A

A

0.5 embroidery flange

0.85 max thickness

0.35 groove depth

shown at 100%shown at 400%

newbalance

820

mx 1006CT X1820 q3 :: o4 ::views

820

mx 1006CT X1820 q3 :: o4 ::lateral

NB silver white NB navy NB silver army

mx 1006CT X1820 q3 :: o4 ::lateral

NB silver white NB navy NB silver army

mx 1006WCT X1820 q3 :: o4 ::lateral

NB silver877 U

white aviator light silver blue crystal

mx 1006CT X2820 q3 :: o4 ::lateral

balancegrey

white black light silver astro turf

mx 1006WCT X2820 q3 :: o4 ::lateral

NB silver877 U

white aviator light silver blue crystal

mx 1006CT X1820 q3 :: o4 ::lateral

ISS - internal nylon placement

Original Outsole & Upper Features

New Balance Athletic Shoe CT 820, Lightweight Players Shoe Mathew Drazic

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1] Engineered midfoot platform [pre-perforations]2] “Center of Pressure” heel cradle3] AbzorbTM* crash-pad

4] AbzorbTM* forefoot midsole blocker5] Higher density EngageTM* sidewall6] Exaggerated medial outsole radius7] True, I-beam influenced lightweight Stability WebTM*8] Super-herringbone design based on biomechanics lab traction tests

9] Integrated forefoot flex-grooves10] Fulcrum of lateral forefoot outrigger

11] Molded TPU midfoot support12] Asymmetrical abrasion resistant toe guard

2

1

68

9

1012

11

7

3

5

4

* Engage is a trademark of Dow Chemical, Abzorb & Stability Web are trademarks of New Balance Athletic Shoe

Key Hidden Features

New Balance Athletic Shoe CT 82o, Lightweight Players Shoe Mathew Drazic

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Features & Benefits1] ISSTM* Internal Support System :: Conceived & introduced a partially hidden midfoot strap & lateral forefoot support structure

2] The first New Balance shoe to use an EVA lasting board :: Introduced in the Tennis category instead of Running becausewe were able to convince management that it would allow us to balance cushioning & court feel in a low profile shoe

3] High-density lateral forefoot outrigger :: With a higher density EngageTM* post& lower durometer AbzorbTM* shelf in the forefoot, this foam blocker

worked in conjunction with the ISS to keep the foot fromsliding off the midsole platform enabling

faster stops & quicker cuts, resultingin a competitive advantage

2

1

3* Engage is a trademark of Dow Chemical, ISS & Abzorb are trademarks of New Balance Athletic Shoe

New Balance CT82oLightweight Players Shoe

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