"New and traditional media" - Presentation at The Hive 2012

NewmediaIdeas and Examples of new media forms and how bloggers can benefit joining in the media revolution

and traditional

TONI THEA

founded: June 2011

1st issue: February 2012

2nd issue: May 2012

Content & Layout

The one in

the striped

skirtThe one in the beige dress

older but smaller

much younger, but taller!

neu4bauer.blogspot.com@ThN26987

Strategy & Marketing

toni-in-viaggio.blogspot.com

@Bassky

2 sisterMAG 19.05.2012The Hive – The European Blog Conference

Who we are

Why do people read

magazines & newspapers?


analysis

Nostalgy

comfort

Self-reflec-

tion

fun

motiva

tion

Archive

fairytales

Haptics

diversion

relaxa

tion

no

actuality

null

inform

ation

simp

li-

ficat

ion

self

determ

ined

reading

Identity

true-to-

life

prestige

luxu

ry

pastime

contacts

topics

justifica-tion

affirmopinions

groupidentity

rolemodels

surprise

Preselection

Ritual

from: Wilhelm-Fischer: Warum lesen Menschen Publikumszeitschriften?: Eine qualitative Studie4

AD SPEND PER MEDIATIME SPENT PER MEDIA

40%

TV

6%

PRINT

22%

WEB

9%

RADIO

23%

MOBILE

2011 U.S. CONSUMER TIME SPENT BY MEDIA

from: aquarius.biz5 sisterMAG 19.05.2012The Hive – The European Blog Conference

analysis

So The need for

magazines is gone...


analysis

So The need for

magazines is gone...

No!


analysis

The fulfillment just

changes form and medium


analysis

1.0 2.0 3.0WEB

Social Media Curated web

% of users creating content

Value to user

Connection to others

Examples

< 1% ~1% >25%

CONSUMING CONTENT

COMMENT WITHIN COMMUNITY

NY TIMES, ESPN, AOL,

WEB.DE

BLOGGER, FACEBOOK, YOUTUBE

TUMBLR, PINTEREST, EVER-

NOTE, TWITTER

SHARE WITH FRIENDS

FOLLOW TASTE EXPERTS

CREATING & SHARING

CAPTURING & COLLECTING

Adapted from: nirandfar.com9 sisterMAG 19.05.2012The Hive – The European Blog Conference

Analysis

One-to-many Many-to-many many-to-one

New

mediaexamples


examples

COMPANY MAGAZINEMonthly fashion, celebrity and lifestyle magazine published in the United Kingdom.

BLOGGERS AND DIGITAL WORLD FEATURED IN PRINT


HOT FASHION AND SHOPPINGGerman Fashion Print Magazine with appendant online portal, where you can buy the featured products

ONLINE SHOPPING TRIES TO GO PRINT


LONNY MAGAZINEBimonthly online magazine, launched in October 2009, that focuses on lifestyle and home decor

FIRST POPULAR ONLINE ONLY MAGAZINE AFTER DEATH OF PRINT


SWEET PAUL MAGFood- und Style-Magazin aus New York, started as Online Magazine in 2010

ONLINE-MAGAZINE GOES PRINT & INTERNATIONAL


DECORATEHome Decor and Styling Tipps compiled by blogger Holly Becker (Decor8)

BLOGGERS GET PUBLISHING DEALS FOR BOOKS

More examples


Advanced Style Freunde von Freunden

Tartelette

REVERIE MAGAZINEFirst online (quarterly) & digital wedding magazine in the UK.

INDUSTRY EXPERTS FINDING A NEW OUTLET


FAIR OBSERVER

Multimedia, multidisciplinary, mul-tinational platform providing analy-sis of issues, events, and trends of global significance.

MANY INTERNATIONAL AUTHORS FORM ONE DIGITAL NEWSPAPER


FLIPBOARDSocial-network aggregation, magazine- format application software for Android and iOS

AGGREGATED CONTENT PRESENTER SUBSTITUTES MAGAZINE

More examples


PINTEREST

THE FANCY

Pinboard-style social photo sharing website allowing users to create & ma-nage theme-based image collections

Part store, blog, magazine and wish list. Its objective is to connect its users through sha-red tastes and the “things” they find interesting

CAPTURING & COLLECTING VISUALS STARTS SUBSTITUTING MAGAZINES


MIXEL

iPad app to create collages with photos around you and remix anyone else‘s

TRADITIONAL LEISURE ACTIVITIES WITH PAPER GO DIGITAL


PAPER.LI

Publishes Twitter, Facebook, Google+ or any web content into an online newspaper.

MIXTURE OF SOCIAL MEDIA SNIP-PETS TURNS INTO NEWSPAPER


Nostalgy

comfort

Self-reflec-

tion

fun

motiva

tion

Archive

fairytales

Haptics

diversion

relaxa

tion

no

actuality

null

inform

ation

simp

li-

ficat

ion

self

determ

ined

reading

Identity

true-to-

life

prestige

luxu

ry

pastime

contacts

topics

justifica-tion

affirmopinions

groupidentity

rolemodels

surprise

Preselection

Ritual

from: Wilhelm-Fischer: Warum lesen Menschen Publikumszeitschriften?: Eine qualitative Studie22

abc


sistermag

The future of

publishing is bright

and the opportunities

are unlimited


summary

the endnot


“Layout” symbol by Anna Weiss, from The Noun Project collec-tion.

“Worker” symbol by Bart Laugs, from The Noun Project collec-tion.

http://www.nirandfar.com/2012/01/where-is-web-going.html

„Projection Screen“ symbol by John Caserta, from The Noun Project collection

Symbols

statistics

study Wilhelm-Fischer: Warum lesen Menschen Publikumszeit-schriften?: Eine qualitative Studie

http://www.aquarius.biz/de/2012/05/14/mobile-mediaspen-dings-folgen-nicht-der-mediennutzung/


credits

www.sister-mag.com

@sister_mag

facebook.com/sister.magazin

"New and traditional media" - Presentation at The Hive 2012

News & Politics

Transcript of "New and traditional media" - Presentation at The Hive 2012