New 2020 Official Publication of the High Point Market...

Contact Stephanie Jonas for detailsHigh Point Market Authority

336.888.3213

www.highpointmarket.orgfind us everywhere

#hpmkt

SPONSORSHIPS & ADVERTISING2021 High Point Market

FALL

2020High Point Market

164 South Main Street, Suite 700, High Point, NC 27260

336.869.1000

THIS IS1. Tear above the dashed line.

2. Fold along the vertical perforation.

YOUR PASS

FrontBack

PASS POLICIES & GUIDELINES

• This pass is valid only for the Fall 2020 Market, October 13-21.

• Showroom hours: Tuesday, October 13 – Tuesday, October 20, 8am – 7pm

Wednesday, October 21, 8am – 5pm

(Please note: We encourage scheduling appointments for your showroom visits)

• Showroom entry at Exhibitor’s discretion; photography prohibited without approval.

• No children under 15 years allowed; only service dogs – no other animals permitted.

• All passes are non-transferable. Good for bearer only.

Failure to adhere to Policies & Guidelines will result in immediate revocation of pass and

removal from future pass consideration.

Emergency Alert System: Text HPMKT to 888-777

Opt-in to receive text notifications for incidents impacting the Market district

such as severe weather warnings or security alerts.

For the latest updates on all we’re doing to make Fall Market

safer for you, visit highpointmarket.org/HPMKTsafe

Official High Point Market concierge,

Travel Quest, Inc. [email protected]

COMPLETE TRAVEL PLANNING

ONE PHONE CALL

highpointmark

et.org/HPMKTs

afe


336.888.3213

Sponsorships & Advertising 2

High Point Market SponsorshipsHigh Point Market is the industry’s largest home furnishings trade show in the world. From inspirational and educational events to networking opportunities, the Market Authority provides an unmatched opportunity to reach thousands of buyers and designers. Our marketing team has a wealth of resources available and will be happy to work with your team to customize a program that meets your goals and objective.

Print/Promotions/Signage ..................................... 3

Market Field GuideMarket Bag DistributionDowntown Showroom District Street Maps /

Downtown Shuttle Map SignRegistration Market Pass

Digital Marketing ................................................... 7

Confirmation Email BannersInstagram Post

Transportation ....................................................... 9

Downtown ShuttlesGo-Anywhere VansShowroom Shuttle Stops Map

Events/Programs ................................................... 10International Buyers Center / MediaLinkMarket Hospitality

Specifications ........................................................ 12 Sponsorship Specifications

PDF Settings


336.888.3213


Market Field GuideThis colorful brochure breaks Market down into eight downtown neighborhoods, detailing areas

of interest and popular attractions for Market guests. Includes hotel shuttle route schedules, Go-

Anywhere shuttles, and Market map. Distributed at information booths, showrooms, hotels, and

airport shuttles this brochure is highly utilized by all Market guests.

DEADLINE: 4/19Cost: $8,500Circulation: Approximately 17,000Available: 2 - full page adsSpecifications: See page 12

PRINT/PROMOTIONS/SIGNAGE

#1 IN AFFORDABLE MODERN FURNITURE. Our 1 Million Sq Ft Of Dedicated Warehouse Space Enables Us To Stock An Eclectic Selection Of Over 5,000 SKUs In A Variety Of Colors And Styles To Suit Every Customer’s Taste.

Tel (609) 256-9000 / Web modway.com Living | Dining | Bedroom | Mattresses | Outdoor | Rugs | Lighting | Workspace

MODWAY SHOWROOM

IHFC H704

Product visualization just got easier.

Try Now!Scan to view in your space.

#Unlock3D with Seek’s best in class platform. With Seek you can easily create, implement and scale 3D/AR versions of your products with the software you already know and love. Gain all of the benefits of better product visualization with none of the hassle.

seekxr.com

Come say hello! We’re on Commerce Avenue between Main and Wrenn Street.


336.888.3213


Market Bag DistributionDistribute your Market bag or co-brand a bag with the High Point Market and get highly-visible,

Market-wide distribution including: Market information booths, hotel shuttles, the International Buyers

Center and MediaLink.

SOLD FOR SPRING 2021



336.888.3213


Street SignageINCLUDES DOWNTOWN SHOWROOM DISTRICT STREET MAPS & DOWNTOWN SHUTTLE MAP SIGN

EXCLUSIVE OPPORTUNITY! High visibility on the official High Point Market street map. Featured at the

top of a large format map located in 5 strategic areas: Showplace, Hamilton & Wrenn, Suites at Market

Square entrance, Hamilton & Russell, and Commerce & Main. Your ad will be seen by everyone checking

out showroom locations. Downtown Shuttle Map signs are posted at 29 stops throughout the Market

district on the green and red lines running a continuous loop throughout the Market.

DEADLINE: 3/21

Cost: $8,000 (FOR BOTH SIGNS)

Specifications: See page 12



336.888.3213


Registration Market Pass The Market Pass is a great opportunity to get your brand in front of thousands of Market attendees who

register, including Domestic and International Buyers, Designers, Media, Exhibitors, and VIP Guests of the

Market. You can elevate your brand visibility, increase traffic to your showroom, and drive lead generation.

DEADLINE: 2/17

Cost: $10,000Specifications: See page 13


FALL2020

High Point Market164 South Main Street, Suite 700, High Point, NC 27260

336.869.1000

THIS IS1. Tear above the dashed line.2. Fold along the vertical perforation. YOUR PASS FrontBack

PASS POLICIES & GUIDELINES• This pass is valid only for the Fall 2020 Market, October 13-21.• Showroom hours: Tuesday, October 13 – Tuesday, October 20, 8am – 7pm Wednesday, October 21, 8am – 5pm

(Please note: We encourage scheduling appointments for your showroom visits)• Showroom entry at Exhibitor’s discretion; photography prohibited without approval. • No children under 15 years allowed; only service dogs – no other animals permitted. • All passes are non-transferable. Good for bearer only.Failure to adhere to Policies & Guidelines will result in immediate revocation of pass and removal from future pass consideration.

Emergency Alert System: Text HPMKT to 888-777Opt-in to receive text notifications for incidents impacting the Market district such as severe weather warnings or security alerts.

For the latest updates on all we’re doing to make Fall Market safer for you, visit highpointmarket.org/HPMKTsafe

Official High Point Market concierge,Travel Quest, Inc. [email protected]

COMPLETE TRAVEL PLANNINGONE PHONE CALL

highpointmarket.org/HPMKTsafe


336.888.3213


DIGITAL MARKETING

Confirmation Email BannersDigital communications are a highly effective and low cost vehicle for reaching the Market’s target audiences.

The High Point Market sends confirmation emails to over 35,000 Domestic and International retailers

and designers.

DEADLINE: 12/18

Cost: $8,500Specifications: See page 13


336.888.3213


DIGITAL MARKETING

Instagram PostPromote your product images and showroom location on the official High Point Market Instagram page

to over 164,000 followers. There are four posting options: 60-30 days prior to Market, 30-1 days prior

to Market, During Market, 1-30 days after Market. Images must include products or events that will be

at High Point Market. Limited availability, first come first served.

DEADLINE: 4/19Cost: $750 per postSpecifications: See page 13


336.888.3213


TRANSPORTATION

Downtown Shuttles The Downtown Showroom Shuttles provide Market guests

with free, continuous transit in the central Market district.

Their high visibility in the downtown showroom district

virtually guarantees that everyone at Market will see your

company’s message multiple times, whether they utilize the

shuttle system or not.

Sponsorship offered: Vehicle signage for four buses with

your company’s customized message.

Hours of Operation:

Friday, June 4 – Tuesday, June 8, 7:30am - 8:30pm

Wednesday, June 9, 7:30am - 6pm

DEADLINE: 4/12Cost: $32,000Specifications: See page 12

Go-Anywhere Vans Market guests use our free Go-Anywhere service to reach

any destination within a 6-mile radius of the Transportation

Terminal that is not served by our Downtown Shuttles.

These vehicles blanket the Market district, thereby

guaranteeing that your message will be seen throughout

the High Point area.

Sponsorship offered: Vehicle window cling signage for 16

vans with your company’s customized message.

Hours of Operation:



DEADLINE: 4/12Cost: $8,500Specifications: See page 12

Showroom Shuttle Stops MapWith an average ridership of 36,000 people each Market the seven Red and

Green Line Shuttle Buses display a complete showroom shuttle stop map of

the downtown district. This exclusive sponsorship opportunity features your

company logo and graphic on the map for viewing by all Market riders.

Hours of Operation:



DEADLINE: 4/12

COST: $6,000

Specifications: See page 12


336.888.3213


International Buyers Center / MediaLinkThis active venue is home to the working press and all international buyers during Market Week.

Located in the High Point Theatre this space offers a comfortable environment to recharge between

showroom visits. This sponsorship is an excellent choice for exhibitors who wish to strengthen

relationships with these important Market populations.

2. MediaLink

Signage

Press gift

Press kit mailing

Product placement in area

DEADLINE: 4/8

Cost: $7,500

1. International Buyers Center

Giveaway

Product placement in center

Signage

DEADLINE: 4/8

Cost: $7,500

EVENTS/PROGRAMS


336.888.3213


Market HospitalityWelcome Market guests each morning with a light breakfast treat and beverage as they start their day.

Located in the Transportation Terminal, our hospitality sponsorship gives you the perfect opportunity to

connect with multiple industry audiences. Co-sponsorships also accepted. Some restrictions apply.

DEADLINE: 4/8

Cost: $7,500

EVENTS/PROGRAMS


336.888.3213


SPECIFICATIONS

MARKET FIELD GUIDEFull Page Trim: 4" W x 9" HBleed: .125" all sidesLive Area: 3.75" W x 8.75" H

Accepted File TypesPDFX1A See p.14 for settings

SHOWROOM SHUTTLE STOPS MAP (DISPLAY ON SHUTTLE)Trim: 16" W x 2.25” HBleed: .125" left, bottom, and right


DOWNTOWN SHOWROOM DISTRICT STREET MAPS Trim: 60" W x 6" HBleed: .25" on top, left, and rightLive Area: 58" W x 5" H

Accepted File TypesPDFX1ASee p.14 for settings

live

livelive

trim bleed

trimtrim

bleedbleed

Window Area

Vinyl panel 1 trim area


Door Opening & Handle

Area

Passenger door area

live

livelive

trim bleed

trimtrim

bleedbleed

Window Area




Area

Passenger door area

live

livelive

trim bleed

trimtrim

bleedbleed

Window Area




Area

Passenger door area

DOWNTOWN SHUTTLE MAP SIGN (DISPLAY ON STREET)Trim: 16" W x 3.25” HBleed: .125" left, bottom, and rightLive Area: 15" W x 2.75" H


DOWNTOWN SHUTTLESSpecifications vary depending on sponsorship customization.

GO-ANYWHERE VANSpecifications vary depending on sponsorship customization.


336.888.3213


REGISTRATION MARKET PASS Large AdAd Size: 7.75" W x 2.5" H


EMAIL BANNERS540px W x 150px H

Accepted File Types72 dpi jpg

INSTAGRAM POST1080px W x 1080px H

Accepted File Types72 dpi jpg

SPECIFICATIONS


336.888.3213


PDFX1A SettingsFor Print

High Quality Print Settings

For Digital Publication

SPECIFICATIONS

New 2020 Official Publication of the High Point Market...

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