Nevada Wilderness Project's Nevada Interactive Media Summit 2010
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Smart from the start, or dumb from the get-go? The Nevada Wilderness Project's one-year anniversary with social media (and what comes next). Presentation given at the Nevada Interactive Media Summit 2010, by Charlotte Overby
Transcript of Nevada Wilderness Project's Nevada Interactive Media Summit 2010
www.wildnevada.org
The Nevada Wilderness Project is a catalyst for wildlife habitat conservation, wilderness preservation and smart development of
renewable energy.
• Connect people over distances• Articulate NWP’s vision for change• Give people tools & info to act• Engage new audiences
Now what?
We’re going to write a push plan – or two
• id our talking points & key messages about the SWIP Trip
• create a SWIP Trip issue page on our website
• make a “cause” or “event” page on facebook (not sure which yet)
• Reach out to colleagues in other orgs to help with promotion
• build a calendar for e-mails, blog posts, Youtube & facebook posts
• make initial announcement via all channels
• During event: blog every day and collect assets
• After the event: use collected assets to build a “Take the SWIP Trip” page on our website
www.wildnevada.orgwww.facebook.com/NevadaWildernessProject
twitter.com/wildnevadawww.youtube.com/user/nevadawilderness
Charlotte OverbyCommunications Director
