Neuromarketing shrt
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Your Social Brain Emerging Media Conference January 24, 2011 Roger Dooley NeuroscienceMarketing.c om @rogerdooley Copyright 2011 Dooley Direct, LLC Some Stock Images via Shutterstock
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Inspiring Keynote at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos
Transcript of Neuromarketing shrt
Your Social BrainEmerging Media Conference
January 24, 2011
Roger Dooley
NeuroscienceMarketing.com@rogerdooley
Copyright 2011 Dooley Direct, LLCSome Stock Images via Shutterstock
Neuromarketing
@rogerdooley
• No Mind Reading• No “Super-Ads”• No Buy Button
@rogerdooley
Iceberg: 88% HiddenMind: 95% Subconscious (Lakoff & Johnson)
sky the seamless gray is
@rogerdooley
Impatient:Short Term More
Important
-Margo Wilson and Martin Daly
Bikini Pics:Worse
Decisions
Journal of Consumer Research
Attractive Photo =
-4% Interest Rate
Marianne Bertrand et al, 2005
Simplevs.
Complex
Simple Fonts Convince
Complex Fonts Imply Effort
Get on the same team!
MatchEmotions
Your Social BrainEmerging Media Conference
January 24, 2011
Roger Dooley
NeuroscienceMarketing.com
@rogerdooley
Copyright 2011 Dooley Direct, LLCSome Stock Images via Shutterstock
2 ReasonsWhy Your Site
Shouldn’t Suck @rogerdooley
User Stress up 50%
CA/Foviance Study
