Networking Presentation Oct 21 09 B
description
Transcript of Networking Presentation Oct 21 09 B
![Page 1: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/1.jpg)
Creative Expression, Visual Solutions
Presented by: Paul ZagoOctober 21, 2009
Lumichrom
![Page 2: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/2.jpg)
• Graphics• Exhibits• Displays
![Page 3: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/3.jpg)
GraphicsCanvas Prints
Photographic Prints
Posters
Banners
Signage
Mounting & Finishing
![Page 4: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/4.jpg)
ExhibitsPop Ups
Pop Fab
exhibitline
Easy Wall
Magnetic Panels
![Page 5: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/5.jpg)
DisplaysBanner Stands
Literature Racks
P.O.P. (point of purchase)
![Page 6: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/6.jpg)
Green LineupBamboo Stands
Bamboo Lit Rack
exhibitline
BioBanner
![Page 7: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/7.jpg)
New at Lumichrom - Flat Bed Printing
Printing substrates – Poster Board, Glass, Wood, Plastic & Much More
Vacuum System – Holds unusually shaped objects in place
White Ink – Under, Over or Spot Printing
![Page 8: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/8.jpg)
• Use traditional & some non traditional advertising mediums to drive traffic to website & build client base
Marketing Strategy – things we currently do:
• Use in-house graphic design talent to give similar look and feel to all advertising mediums from e-flyer to newsletter to direct market pieces
• Use humour to elicit response & build awareness for brand with e-flyers
• Use Keyword & Search Engine Optimization techniques
• Use Link Strategies – increase links to our site by submitting articles to targeted sites, discussion groups, etc. plus request links from websites that we provide sponsorship
![Page 9: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/9.jpg)
e-flyers – Corporate & Retail• Sent bi-monthly, use humour to connect with clients• Corporate e-flyer promotes Lumichrom as a Company • Retail e-flyer focuses on specific products or services• Can include sales promotion, discount, new info about company, thank you for
joining newsletter, etc.
Newsletter – WIIFM Strategy (What’s in it for Me)• Monthly newsletter with content such as:
• Helpful Articles & Design Tips, Trade Show Mktg., etc. • In The Spotlight (showcasing one of our clients)• Exhibit of the Month
Website • Added pricing, ever-evolving with new & updated content• Optimized for Keywords• Links coming (4/10 Page Ranking)• Opt-in Form for Newsletter• Monitor traffic with Google Analytics, StatCounter
Marketing Strategies – InternetGoal: to communicate with our customers and drive new traffic to our website
![Page 10: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/10.jpg)
Marketing Strategies – Internet Social Medias – goal to connect with our customers on-line
LinkedIn • Business networking site focused on professional contacts, experience &
qualifications
Facebook• Social Networking Site• 276% growth in the 35-54 year-old age group• Avenue for business to reach potential customers
Twitter• Offers businesses the opportunity to communicate with, relevant industry
contacts & customers and to monitor negative or positive feedback• Approx. 12 million users• 45-54 year olds – fastest growing user group
![Page 11: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/11.jpg)
Traditional Marketing Strategies• Although, we are focused on Web Marketing right now, we do
have some traditional marketing strategies in place:
– Email and personal follow up on jobs both in production and at the quoting stage
– DM Pieces targeted at new business
– Trade Show presence
– Personalized hockey puck promotions
![Page 12: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/12.jpg)
Is it Working?• Newsletter – slowly adding new subscribers• We are in the preliminary stages of setting up our social media marketing• E-flyers – have a 36% average open & 3% click through rate* • Most recent e-flyer had very positive feedback with those that opened it – challenge is
getting customers to open – experiment with subject lines
What’s Next?• Redesigning website for easier navigation• Business cards redesigned to reflect website redesign• DM & e-flyer to announce arrival of new Flat Bed Printer• Post news to Social Medias, Press Releases to local news medias• Targeted Google Ads• Targeted e-flyers to specific mkt. –i.e. green product to environmental groups
*Average are 14-18% Open & 1-3% Click Through ratesSources: Vertical Response, Marketing Magazine, 5th Business.com
![Page 13: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/13.jpg)
Our first e-flyer sent out way back in January, 09
![Page 14: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/14.jpg)
In March, we introduced both a Corporate & Retail e-flyer – this is the Corporate
![Page 15: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/15.jpg)
This is the Retail follow up with encouragement to “click through”
![Page 16: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/16.jpg)
Our design has evolved to a sleeker, more professional look with added humour – September ’09 - Client’s were encouraged to click through and see what else we can do
![Page 17: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/17.jpg)
This page is hosted on our website
![Page 18: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/18.jpg)
Our most recent e-flyer – you should see the follow up
![Page 19: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/19.jpg)
We send this out to introduce our newest employee – it’s a template that can be used anytime we hire someone new
![Page 20: Networking Presentation Oct 21 09 B](https://reader036.fdocuments.net/reader036/viewer/2022081519/5584f8abd8b42ad71b8b4619/html5/thumbnails/20.jpg)
This one is for new subscribers to our newsletter – just to say Thanks!